Kawther A. Aboulfotouh
Hyundai Senior Brand Manager
46 1C Sodic Westown, ElSheikh Zayed
Summary
Seeking a challenging career opportunity in a multinational organization where my skills and knowledge in marketing and brand management can be enhanced and best utilized.
Overview
9
9
years of professional experience
8
8
years of post-secondary education
2
2
Languages
Work History
Hyundai Senior Brand Manager
Ghabbour Auto Group
Cairo
2019.01 - Current
- Responsible to define the right marketing mix, annual marketing plans and budget, & accountable to deliver against agreed business targets
- Work closely with media agencies to develop TTL advertising strategy for the brand
- Partner with the global product design team & with local sales teams, to execute global product and commercial innovation with strong local plans
- Evaluate consumption and compares outcomes to established objectives to declare the effectiveness of marketing campaigns
- Researching & monitoring online & offline market trends, identifying prospective areas to invest in based on consumer needs & spending habits
- Manage team to meet objectives & gain professional experience.
Hyundai Brand Manager
Ghabbour Auto Group
Cairo
2017.04 - 2018.12
- Analyze brand positioning & consumer insights to align with brand’s vision & global guidelines
- Translate brand elements into plans & go-to market strategies
- Measure and report performance of all marketing campaigns, and assess against the KPIs
- Monitor market trends, research consumer markets and competitors’ activities
- Oversee new and ongoing marketing and advertising activities
- Monitor product distribution and consumer reactions
- Devise innovative growth strategies
- Align the company around the brand’s direction, choices and tactics
- Manage a brand management team
Marketing Section Head
Ghabbour Auto Group, Hyundai
Cairo
2016.01 - 2017.03
- Cultivate product line activity plans based on 360-degree marketing campaigns, communicative portfolio strategies routed in deep consumer understanding
- Develop, create and implement an annual advertising strategy, promotion plan and business building ideas with internal teams to develop creative solutions
- Manage external marketing partners; advertising, digital, events & production agencies.
Hyundai Assistant Brand Manager
Ghabbour Auto Group
Cairo
2013.06 - 2015.12
- Work collaboratively with other business unit members to arrange & execute plans that meet investment criteria
- Liaise with external creative and communication agencies
- Monitor sales volumes & competition activities.
Graduate Program Management Associate
Ghabbour Auto Group
Cairo
2013.02 - 2013.05
- Experienced several different areas of business departments’ rotations during the first four months & went through intensive training.
Business Development Executive
Victory Link
Cairo
2012.12 - 2013.01
- Managed and implemented new business opportunities, developed and sustained relationships with clients, maintained an accurate knowledge of competitors’ products and provided high standard presentations.
Account Management Intern
Fortune Promoseven
Cairo
2011.07 - 2011.08
- Conducted trade visits, collected information on consumer behavior and analyzed competitive activities.
Education
Diploma - Digital Marketing
DMArts
2019.01 - 2019.06
Diploma - Executive Management Diploma
The American University, AUC
2013.06 - 2014.06
Bachelor of General Management - Marketing and Innovation
The German University, GUC
2008.09 - 2012.06
International General Certificate of Secondary Education (IGCSE -
Manor House School
2005.09 - 2008.06
Personal Information
Date of birth: 19/02/1992
Marital Status: Single
Nationality: Egyptian
Timeline
Diploma - Digital Marketing
DMArts
2019.01 - 2019.06
Hyundai Senior Brand Manager
Ghabbour Auto Group
2019.01 - Current
Hyundai Brand Manager
Ghabbour Auto Group
2017.04 - 2018.12
Marketing Section Head
Ghabbour Auto Group, Hyundai
2016.01 - 2017.03
Diploma - Executive Management Diploma
The American University, AUC
2013.06 - 2014.06
Hyundai Assistant Brand Manager
Ghabbour Auto Group
2013.06 - 2015.12
Graduate Program Management Associate
Ghabbour Auto Group
2013.02 - 2013.05
Business Development Executive
Victory Link
2012.12 - 2013.01
Account Management Intern
Fortune Promoseven
2011.07 - 2011.08
Bachelor of General Management - Marketing and Innovation
The German University, GUC
2008.09 - 2012.06
International General Certificate of Secondary Education (IGCSE -
Manor House School
2005.09 - 2008.06