Amr El Moualed
New Maadi
Summary
Brand Manager at Clorox Company and a passionate marketer who constantly seeks to develop his knowledge and experience in the Marketing industry
Results-driven Brand Manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
Work History
Brand Manager
Clorox Company
12.2024 - Current
- Lead sales and marketing campaigns for the laundry category, enhancing brand visibility and driving sales growth
- Collaborate with external agencies, including digital marketing, media buying, and creative agencies, to execute effective brand campaigns
- Assess laundry branding team’s performance and set KPIs
- Monitor and analyze profit and loss (P&L) statements to ensure financial objectives are met and identify areas for cost optimization
- Set and manage the yearly marketing budget, allocating resources effectively to maximize return on investment
- Align with Trade Marketing team for strategical and execution of on ground marketing material
- Align with E-commerce team for available visible opportunities on various ecommerce platforms
Assistant Brand Manager
Egypt Foods Group
10.2022 - 11.2024
- Conduct regular market visits to monitor Market situation and relative competitors
- Generate and evaluate new skus’ marketing mix
- Assist in setting the new products’ pricing strategy
- Conduct internal and on ground surveys to gain general insights for skus’ product development
- Coordinate with the R&D and procurement departments for new products innovation, test trials and packaging material
- Attend Promotional campaigns shooting sessions
- Communicate with external suppliers and internal stakeholders to ensure the implementation of the set marketing plan
- Brief Digital and creative agencies with Marshello’s communication objectives
- Generate comprehensive yearly Marketing Plan and Calendar for skus
- Manage new products’ launch and their corresponding promotional programs
- Coordinate with Trade Marketing team for Marketing material production and distribution
- Monitor skus sales performance in the market and ensure Targeted sales are met
- Revise monthly digital calendar and ensure communication objective are met
- Summarize retail audit reports and conduct insightful conclusions for development
- Communicate and brief digital agencies regarding digital communication copies
- Manage the Rebranding and launching campaign for spaghetuss brand which included: Digital copy, media buying and influencers’ gift distribution
Assistant Brand Manager
Lamar Company
05.2019 - 07.2022
- Observe and promote the company’s main marketing activation which involves Lamar’s consumers visiting the company’s main source of products: Lamar Farm
- Use the insights gained from the Farm visits’ observational process to enhance and promote Farm visitors’ experiences
- Manage the launch, functionality, and operations of the company’s shopping application: Lamar Mart
- Analyze Data, including consumers’ sales pattern and the ordering frequency to understand consumer’s behavior and gain consumer insights
- Conduct, Oversee and supervise marketing campaigns and activities that promote Lamar mart and increase its conversion rates
- Manage and supervise the Operative team of Lamar Mart
- Manage and implement BTL Activities
- Plan and Implement Strategic operational expansion investments of Lamar mart
- Analyzing Lamar Mart’s P&L
- Manage and implement The Other Milk’s brand launch and its corresponding communication campaign
- Manage ongoing relationships with external vendors and agencies (for example event organizers advertising agencies- media outlets)
- Liaise with other departments (particularly in Sales- Finance) to ensure that marketing strategies and activities are integrated with other parts of the business and align with the overall corporate objectives
Creative Intern
Monkeys in Tuxedoes
01.2017 - 02.2017
- Company Overview: creative agency
- Brainstormed Marketing campaign ideas for several products and services (Juhayna and TBS collaboration)
- Reported suggested campaigning ideas to the team leaders
- Creative agency
Finance Intern
Juhayna Company For Dairy Products
07.2016 - 08.2016
- Analyzed data representing the company’s products for different periods of time using Excel
- Examined the performances of the Various products available in the market using Excel
Education
Bachelor Degree of Arts - Economics
The American University in Cairo
01.2014 - 01.2018
Skills
Brand strategy
Timeline
Brand Manager
Clorox Company
12.2024 - Current
Assistant Brand Manager
Egypt Foods Group
10.2022 - 11.2024
Assistant Brand Manager
Lamar Company
05.2019 - 07.2022
Creative Intern
Monkeys in Tuxedoes
01.2017 - 02.2017
Finance Intern
Juhayna Company For Dairy Products
07.2016 - 08.2016
Bachelor Degree of Arts - Economics
The American University in Cairo
01.2014 - 01.2018
Similar Profiles
Taylor HillTaylor Hill
Heavy Equipment Operator at Clorox CompanyHeavy Equipment Operator at Clorox Company
Brandon DanielBrandon Daniel
Machine Operator at Clorox CompanyMachine Operator at Clorox Company
Darnell RossDarnell Ross
Operator 3 at Clorox CompanyOperator 3 at Clorox Company
Annicia HunterAnnicia Hunter
Accounts Receivable Analyst at Clorox CompanyAccounts Receivable Analyst at Clorox Company
SHERINE ELLEITHYSHERINE ELLEITHY
HR Outsourcing Manager at TotalEnergiesHR Outsourcing Manager at TotalEnergies