Mark Mourad Wasfy Ayad

• Develop, implement and manage our social media strategy after conducting competitive research, platform determination, messaging and audience identification
• Plan, create, publish and share new content (including original text, images, video and code) on a daily basis that builds meaningful customer connections, increases brand awareness and encourages community members to engage with the brand
• Collaborate with sales and marketing teams to develop social media campaigns
• Stay up to date with the latest social media best practices and technologies
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Monitor SEO and customer engagement and suggest content optimization
• Collaborate with sales, web design, web development, digital marketing, customer relations and product development teams
• Capture and analyze the appropriate social data/metrics, insights and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns
• Work with copywriters and designers to ensure content is informative and appealing
• Launch different influencers’ campaigns to increase brand awareness and word of mouth on Eva Cosmetics brands
• Run digital ads for Eva Cosmetics brands putting into consideration of the brand/campaign targeting criteria
• Work on E-commerce website back-end to add the new launches and launching new campaigns and categories
• Supervise on the moderation of the brands’ pages to maintain responding on any comment or message on the page .

• Develop, implement and manage our social media strategy after conducting competitive research, platform determination, messaging and audience identification
• Plan, create, publish and share new content (including original text, images, video and code) on a daily basis that builds meaningful customer connections, increases brand awareness and encourages community members to engage with the brand
• Stay up to date with the latest social media best practices and technologies
• Capture and analyze the appropriate social data/metrics, insights and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns
• Work with copywriters and designers to ensure content is informative and appealing
• Help identify target audiences and plan media campaigns
• Optimize plans and budgets
• Experiment with new platforms and channels
• Ensure ads are creative and displayed appropriately
• Monitor costs and return on investment (ROI)
• Report to clients and build long-term relationships

By using SAP system:

• Checking and creating invoices of the client.
• Creating orders with the amount and shipping place.
• Handling problems with the clients.
• Making the connection between warehouse and the company to handle shipments.

A part of the marketing team at Wellspring Egypt and Counselor at Wellspring Egypt.