Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Mark Mourad Wasfy Ayad

Digital Marketing Specialist
20 Al-Sedeek ST – EL ZAYTOUN ,Cairo

Summary

I am seeking a challenging position; where I can apply my creativity, my personal skills with the spirit of team work, and through the procedures and standards of the Company.

Overview

5
5
years of professional experience
3
3
years of post-secondary education
4
4
Certifications

Work History

Digital Marketing Specialist

Eva Cosmetics
Cairo
12.2020 - Current
  • Develop, implement and manage our social media strategy after conducting competitive research, platform determination, messaging and audience identification
  • Plan, create, publish and share new content (including original text, images, video and code) on a daily basis that builds meaningful customer connections, increases brand awareness and encourages community members to engage with the brand
  • Collaborate with sales and marketing teams to develop social media campaigns
  • Stay up to date with the latest social media best practices and technologies
  • Set up and optimize company pages within each platform to increase the visibility of company’s social content
  • Monitor SEO and customer engagement and suggest content optimization
  • Collaborate with sales, web design, web development, digital marketing, customer relations and product development teams
  • Capture and analyze the appropriate social data/metrics, insights and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns
  • Work with copywriters and designers to ensure content is informative and appealing
  • Launch different influencers’ campaigns to increase brand awareness and word of mouth on Eva Cosmetics brands
  • Run digital ads for Eva Cosmetics brands putting into consideration of the brand/campaign targeting criteria
  • Work on E-commerce website back-end to add the new launches and launching new campaigns and categories
  • Supervise on the moderation of the brands’ pages to maintain responding on any comment or message on the page .

Social Media Specialist

Kinetics
Cairo
09.2019 - 12.2020
  • Develop, implement and manage our social media strategy after conducting competitive research, platform determination, messaging and audience identification
  • Plan, create, publish and share new content (including original text, images, video and code) on a daily basis that builds meaningful customer connections, increases brand awareness and encourages community members to engage with the brand
  • Stay up to date with the latest social media best practices and technologies
  • Capture and analyze the appropriate social data/metrics, insights and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns
  • Work with copywriters and designers to ensure content is informative and appealing
  • Help identify target audiences and plan media campaigns
  • Optimize plans and budgets
  • Experiment with new platforms and channels
  • Ensure ads are creative and displayed appropriately
  • Monitor costs and return on investment (ROI)
  • Report to clients and build long-term relationships

Customer Service Coordinator

Total Egypt
Cairo
07.2019 - 09.2019

By using SAP system:

  • Checking and creating invoices of the client.
  • Creating orders with the amount and shipping place.
  • Handling problems with the clients.
  • Making the connection between warehouse and the company to handle shipments.

Marketing Specialist

Wellspring Egypt
Cairo
01.2016 - 01.2018

A part of the marketing team at Wellspring Egypt and Counselor at Wellspring Egypt.

Education

High School Diploma -

El Nokrashy Language School
Kobry El Kobba

Accounting Department

Faculty of Commerce-English Section
Ain Sham University
01.2014 - 06.2017

Skills

    Marketing strategies

Digital marketing

SEO

Social media tools

Data analytics

Email marketing campaigns

Keyword optimization

Microsoft Word

Microsoft Power Point

Microsoft Excel

Certification

Soft Skills certified from Ecdc Asu.

Timeline

Digital Marketing Specialist

Eva Cosmetics
12.2020 - Current

Digital Marketing Diploma (Certified from Canadian Management &Training Institute)

02-2020

Social Media Specialist

Kinetics
09.2019 - 12.2020

Customer Service Coordinator

Total Egypt
07.2019 - 09.2019

Online Digital Marketing course (Certified from Google)

03-2019

ICDL: International computer driving license

04-2016

Soft Skills certified from Ecdc Asu.

03-2016

Marketing Specialist

Wellspring Egypt
01.2016 - 01.2018

Accounting Department

Faculty of Commerce-English Section
01.2014 - 06.2017

High School Diploma -

El Nokrashy Language School
Mark Mourad Wasfy AyadDigital Marketing Specialist