Mourad Nawar

Governmental Sector

• Led stakeholder engagement with KOLs and KDMs in governmental sectors, driving strategic account planning and execution to enhance patient access and outcomes.
• Accelerated patient approvals in the health insurance sector by streamlining processes with supply chain and healthcare stakeholders, achieving early access ahead of protocol finalization.
• Established partnerships with NGOs to finalize disease protocols and implement access programs, improving patient reach and treatment availability.
• Facilitated the establishment of 3 specialized clinics by guiding stakeholders in developing protocols and infrastructure, improving patient diagnosis and access to advanced therapies.
• Executed the "Lead Project," focusing on segmentation and engagement strategies that reshaped patient journey management and optimized disease intervention pathways.

• Successfully partnering with The National Heart Institute along with all stakeholders in NHI to tackle gaps inside the facility; achieving Entresto inclusion and formulation of full Heart failure protocol and referral system to serve all heart failure patients.
• Creating an accelerator strategy for all MOH big accounts focusing mainly on driving a referral system from potential high patient pool accounts to the main authorized Entresto Dispensing accounts
• Formulary inclusion of Entresto in National Heart Institute, Haram specialized hospital and Zayed specialized hospital, whilst finalizing heart failure triad committees in other 6 MOH accounts to support the main ones
• Achieving the highest MOH uptake in Semester one nationally
• Leveraging Echo courses with a successful participation more than of 8 MOH accounts resulting of successful partnership with targeted accounts and fastest takeoff nationally
• Leading MOH taskforce across the team guiding all Entresto field force in their journey in the MOH to ensure efficient and fast penetration for MOH sector along with tackling all bottlenecks in the patient journey
• Managed to include Entresto in the customers’ treatment paradigm in a timely manner; which was evident with the diversity of patient geographics in the public Sector uptake
• Introduced new stakeholders’ straightaway that were previously overlooked which were key in the fast adoption of Entresto in Public Fund Sector.
• Launching Entresto in Public Fund sector which is the highest sector with patient population in Egypt, which has ensured that no patient is left behind. which qualified me to lead the MOH taskforce

• Innovated a new initiative, Bringing Science To Life, that will implement the newest virtual and augmented reality in webinars and standalone to ensure the maximum engagement of HCPs, efficiently serving the current situation; the final approvals are currently being taken by the MOH to be implemented in conferences and meetings
• Developed a strong business relationship with all the top notch Health Care Professionals in territory which was empirical to achieve the highest PSP recruited patients on a national level
• Appointed as a national champion for the COVID come back strategy; gathering market and field force insights to formulate a full tactical plan to be implemented on ground during COVID relief period
• Funneled the customer list into clusters based on potentiality and adoption; with a detailed plan for each and every cluster focusing on matching the engagements with the specific needs of HCPs in each cluster.
• Formulating a new business model in the territory coping with the fast changing dynamics compensating more than 40 % loss of prescription volume
• Getting approvals needed for Entresto Inclusion in Oraby National health insurance account and capitalizing on its sub branches contributing 20% of Giza region

• Covered the Police Hospitals across great Cairo region with all its branches; Agouza, Nasr City and Academy , achieving exceptional uptake in academy and incremental monthly growth in all sector
• Covered National Health Insurance Cairo Region
• Responsible for all Giza center territories ( Agouza , Zamalek, Dokki , Mohandesin ) throughout the time spent in this role. I’ve also managed to transform the model of handling chain pharmacies on a national scope; Full Contracts mapping per pharmacies whilst implementing a full engagement model to it & its stakeholders.
• Innovated a new project that serves as a guide for the speakers to be engaged based on two aspects potentiality and sphere of influence, this project was applied to the National speaker list for optimum engagements.
• Initiated a new activity execution plan in both MOH and NHI by creating new project approaches all accounts based on potentiality & sphere of influence , overlapped with engagement tactic plan based on our speaker list throughout building capabilities forums
• Tasked as Curios of The Year HTN champion aiming to adjust and modify Novartis old initiatives to counter the current pandemic situation to meet the fast changing market dynamics
• Tasked with the development of my newly-joined teammates to focusing on further development of their top-line capabilities while enhancing their bottom-line capabilities and their overall business acumen.
• Launched Entresto Product along with Entresto team ensuring fast KOLs adoption and advocacy leading to the fastest uptake nationally

• Promoted available services to customers during service, account management and order calls.
• Responded to customer requests for products, services and company information.
• Adhered to company policies and scripts to consistently achieve call-time and quality standards.
• Received multiple positive reviews acknowledging dedication to excellent customer service.