Reading
Shaymaa Hamouda
Marketing Specialist
Cairo,C
Summary
Detail-oriented Marketeer with extensive knowledge of Advertising and Brand marketing. Dynamic individual with proven history of innovative and effective marketing. Committed to accurate and detailed research.
Overview
12
12
years of professional experience
14
14
years of post-secondary education
6
6
Languages
Work History
Brand Specialist
ENOC Misr
Cairo
09.2020 - Current
- Increased brand awareness through event marketing, demonstrations, sales and brand promotion.
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
- Prepared and administered the annual budget.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Developed innovative marketing campaigns based on key objectives.
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
- Completed in-depth reviews of market conditions and customer preferences for engine oil products.
- Created customized marketing materials to increase product awareness.
- Cooperated and worked closely with sales team to develop marketing strategies to boost brand awareness.
Senior Account Manager
ETAC Promo for Advertising
Cairo
01.2019 - 09.2020
- Delivered sales presentations and pitches to clients, upper management and junior sales associates for demonstration.
- Handled high-profile accounts with business collaboration with the agency worth up to $1.6M while overseeing team of 4 employees.
- Developed deep knowledge of customer businesses and relationship to company objectives.
- Supervised 2 lower-level account managers to maintain excellent services for over 8 accounts.
- Effectively managed 8 accounts concurrently to increase company revenue 30%.
- Obtained pricing deals, negotiated contracts and solidified beneficial agreements.
- Trained and coached sales team members servicing Oil Industry & Automotive accounts.
- Mentored junior account management professionals to develop skills and increase company revenue.
- Worked with customers to develop strategic business and account plans.
- Contributed to annual revenue goals by selling new services and developing new accounts.
Account Manager
ETAC Promo for Advertising
Cairo
05.2015 - 01.2019
- Delivered engaging and polished presentations to highlight services and draw favorable competitor comparisons.
- Researched emerging industry trends, new applications, concepts and procedures for clients to update current services provided.
- Negotiated prices for products and services to decrease overall costs by [Number]%.
- Oversaw new business development and customer servicing.
- Liaised between clients and internal departments.
- Managed 5 accounts by reviewing and mitigating discrepancies and collaborating with account holders.
- Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
- Contributed to annual revenue goals by selling new services and developing new accounts.
- Expanded sales by 20% by facilitating client satisfaction and renewing customer relations.
- Addressed problems with accounting, billing and service delivery to maintain and enhance client satisfaction.
Senior Account Executive
ETAC Promo for Advertising
Cairo
03.2012 - 05.2015
- Contributed to annual revenue goals by selling new services and developing new accounts.
- Met with new customers to share service information, listen to needs and learn about business operations.
- Strengthened customer relationships with proactive and collaborative approach to managing needs.
- Networked at events and prospected for new customers with diverse strategies.
- Brought in over $32K in revenue while managing multiple high-profile accounts.
- Established customer relationships, interfacing with representatives and collaborating to achieve mutually beneficial results.
- Prepared documentation, finalized sales and maintained records.
1st Personnel Specialist
First Egyptian Engineering
Cairo
02.2009 - 06.2010
- Devoted special emphasis to punctuality and worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately.
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
- Executed the monthly payroll of 25 business clients in timely manner while ensuring its accuracy.
- Prepared Bank Transfers to make sure employees received their pay checks on time.
- Handled outsourced employees enter and exit processes as per the set policies and procedures.
- Responded to outsourced employees' inquiries regarding their employment in order to maintain cooperative relationships.
Projects' Coordinator
First Egyptian Engineering
Cairo
09.2007 - 01.2009
- Carried out day-day-day duties accurately and efficiently.
- Led projects and analyzed data to identify opportunities for improvement.
- Conducted research, gathered information from multiple sources and presented results.
- Completed paperwork, recognizing discrepancies and promptly addressing for resolution.
- Improved operations through consistent hard work and dedication.
- Served customers and followed outlined steps of service.
- Developed team communications and information for meetings.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Used Microsoft Word and other software tools to create documents and other communications.
- Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
Education
MBA - Marketing
Herriot Watt University
Scotland 06.2016 - Current
Bachelor of Science - Electrical Power And Machines
Helwan University
Cairo 09.2001 - 08.2007
High School Diploma -
Dar El-Tarbiah
Cairo 09.1998 - 06.2001
Skills
Advertising expertise
Research methods
Pricing structures
Branding
Copywriting
Budgeting
Campaign development
Interests
Writing
Collecting Stamps
Travelling
Sports
Arts
Timeline
Brand Specialist
ENOC Misr
09.2020 - Current
Senior Account Manager
ETAC Promo for Advertising
01.2019 - 09.2020
MBA - Marketing
Herriot Watt University
06.2016 - Current
Account Manager
ETAC Promo for Advertising
05.2015 - 01.2019
Senior Account Executive
ETAC Promo for Advertising
03.2012 - 05.2015
1st Personnel Specialist
First Egyptian Engineering
02.2009 - 06.2010
Projects' Coordinator
First Egyptian Engineering
09.2007 - 01.2009
Bachelor of Science - Electrical Power And Machines
Helwan University
09.2001 - 08.2007
High School Diploma -
Dar El-Tarbiah
09.1998 - 06.2001