Collect data on consumers, competitors and market place and consolidate
information into actionable
items, reports and presentations Understand business objectives and design
surveys to discover
prospective customers’ preferences Compile and analyze statistical data using
modern and traditional
methods to collect it Perform valid and reliable market research SWOT analysis
Interpret data,
formulate reports and make recommendations Use online market research and
catalogue findings to
databases Provide competitive analysis on various companies’ market offerings,
identify market
trends, pricing/business models, sales and methods of operation Evaluate
program methodology and
key data to ensure that data on the releases are accurate and the angle of the
release is correct
Remain fully informed on market trends, other parties researches and implement
best practices