Abdalrahman Madany

(Vendor for Snap Inc./Snapchat)

• Oversee marketing strategy & digital marketing efforts across 7,500 SMBs in MENA by leading a team of 15 Account Managers through ABM.
• Track KPIs such as customer acquisition cost (CAC), return on ad spend (ROAS), Pixel/CAPI event quality score (EQS), customer lifetime value (CLV), and revenue coverage L45%
• Facilitate consistent revenue growth for Snapchat by optimizing the marketing campaigns and increasing spend of my SMB portfolio in

• (Vendor for Snap Inc.)
• Implemented data-driven marketing campaigns for 700 businesses across MENA that increased Brand & DR objective KPIs by 25% & reduced costs by 60% through campaigns optimization.

• Utilized Google Analytics, Adobe Omniture, SEO and SEM strategies to measure & improve campaigns
• Cooperated with Ops team to track branch sales, achieving a 30% improvement through influencer partnerships, product photoshoots, and SMM
• Optimized digital marketing strategies, leading to a 15% reduction in ad spend and increased ROI by 50%.

• Managed Egypt marketing strategy, digital marketing, creative & branding, event marketing & sponsorships, and influencer & affiliate marketing
• Achieved 30% increase in brand awareness and a 25% increase in packs distribution, also launched 2 new SKUS

• Delivered comprehensive market research that informed targeted media strategies for clients.