Ali Akoush

Authorized Distributor and Service SWAP Center for Schneider Electric in Saudi Arabia.

Leading Schneider Electric Business and Batteries Business with biggest contribution in total company revenue.

- Schneider Electric Secure Power (1PH & 3PH UPS Solutions, Data Centers, Cooling and DCIM).

- Schneider Electric Home & Distribution (Wiring Devices, Panels and Breakers).

- DC Systems and Batteries Solutions (EXIDE and CSB).

• 2022 Best Distributor – EMEA
• 2021 Outstanding Performance & Growth – MEA
• 2020 High Performance 2020 – Saudi Arabia
• CSB Batteries Sole Agent in Saudi Arabia from 2016

Product Manager - acting as Business Unit Manager with following Responsibilities:

• Design technical solutions, product configurations, preparing commercial offers and proposals with best factors and terms.
• Working closely with team and management to improve business value in terms of operations, quality and profitability.
• Driving and executing business unit operations and facilitating internal and external workflow.
• Conducting regular business reviews with vendors and maintaining strong & sustainable relationship.
• Developing distribution business for existing and newly added resellers by working closely with vendor channel director.
• Developing projects business by searching on potential leads in green & brown areas and involving related account manager with vendor engagement.
• Developing services business by approaching accounts with previously installed solutions to offer vendor SLA and bundle services for offered hardware with highlighting to sales team.
• Setting tactical sales plans and yearly targets for products and solutions.
• Reporting sales forecasts to management and monitoring sales achievements to ensure growth.
• Reviewing sales pipeline / potential opportunities with sales force.
• Managing supply chain, purchase planning and logistics operations, enabling necessary material and hardware to remain readily available.
• Creating product positioning strategies designed to achieve optimal market penetration.
• Monitoring market trends and competitors performance.
• Innovate commercial and marketing tactics to increase sales numbers and product value.
• Doing market analysis, partners enablement and maintaining strong relationship with premium customers.
• Providing advices, training and support to sales team members along with continuous product branding in market.
• Ensure customers satisfaction and implementing customers loyalty programs.
• Setting marketing plans & budget and allocating required development funds.
• Coordinating with vendor to implement roadshows, exhibitions, seminars & marketing campaigns and incentive programs.
• Working with marketing team for product promotions, bundle offers, publications and propaganda.
• Handling vendor rebates and other affairs.

Successful Yearly Sales Growth and Yearly Business Expansion.

Managed IT Infrastructure Solutions of APC by Schneider Electric.

• 2019 Top Rated Product Manager in Company
• Best Retail Distributor 2018 for APC – Saudi Arabia

Responsibilities:

• Design technical solutions, product configurations, making and submitting commercial offers to system integrators / partners, contractors and enterprise accounts.
• Established criteria for each milestone within product roadmap as means to measure developmental progress.
• Handled daily vendor communication and transactions.
• Gave benefit-oriented and polished presentations across multiple sales channels and customers for IT solutions and services.
• Created market awareness to increase company and APC market share.
• Set product pricing strategies and margins.
• Keep steady and sufficient stock level and increase it proportionally with business growth aligned with market predictions and intelligence.
• Set goals and formalized policies to maximize APC business performance and results.
• Submit sales and performance reports to management on regular basis.
• Weekly Follow up on submitted offers and proposals.
• Setup product vision, exercising product stock, product forecast analysis and suggested product sales dynamics.
• Prepare purchasing forecast and assisting in logistics operations with vendors and customers.
• Prescription and study specifications RFQs in order to score best engineering solution to end users.
• Reviewed sales opportunities & monitored key projects and communicated effectively with team members to deliver updates on milestones.

Associated with 2 Sales Awards

2016 Best Performance, Target Overachieve

2015 Best Performance

Officially became APC Distributor in 2014

Technical sales and marketeer for APC By Schneider Electric product range under communication & IT business unit with following responsibilities:

• Ensured to acquire high sales skills in demand understanding, quotation sketching, solutions engineering, deal closing, accounts management, sales planning and pipeline monitoring.
• Proposed solutions, services and developed prototypes that addressed customer requirements & needs.
• Was responsible for improving APC sell-out numbers kingdom wide by approaching and managing different customer segments (Retailer, Partners, System Integrators and Enterprise).
• Increased new client acquisition through targeted initiatives and generated leads then converted them to qualified opportunities.
• Identified sales opportunities by assessing environment and devising and implementing winning strategy.
• Facilitated functional and technical discovery sessions with team members, potential customers and vendors.
• Mastered APC by Schneider Electric product line in company.
• Supported end users for training, products demonstrations and presentations and obtain optimum solution.
• Built relationships through exceptional client service delivery and maintained good connections network to support business development.
• Reported sales numbers, funnel and forecast to sales director on regular basis.

Intelligent integration of technology and sales

Eaton UPS Solutions (2010 - 2011)
Partnership with APC by Schneider Electric started in 2012

Responsibilities:

• Doing pre-sales and after sales support for UPS, Racks and Edge solutions.
• Configuring and pricing UPS solutions for IT, medical and industrial applications.
• Prepared cost estimates and bid documents by studying customer RFPs and consulting with project managers.
• Managed material distribution and inventory among company branches and warehouses.
• Contributed to sales engineering effectiveness by identifying short-term and long-range issues and recommending courses of action.
• Supervised technical team for services planning & operations (installations, testing and commissioning, repair and maintenance).
• Learned new skills and applied to daily tasks to improve efficiency and productivity.

Excellent kick-off in my sales career

Immediate start in corporate after graduation

Egyptian Manufacturing And Advanced System (EMAS) is a leading panel builder in Egypt (LV Panels, MV Switchgears, RMU and Circuit Breakers)
Penetrated Accounts : Oil & Gas

Maintained energy and enthusiasm in fast-paced environment

Responsibilities:

• Studied customer RFPs and consulting with Pricing & Design team.
• Submitted technical and financial offers to customers.
• Perform 1 or 2 daily customers visit and follow up on all related processes before and after deal closing.
• Submitted weekly reports to sales manager, used Microsoft word , excel and other software tools to create documents and other communications.
• Submitted booking forecasts on periodic basis to factory planners.
• Delivered techno-commercial support to clients with best terms.