Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Abdelaziz Awny

Senior Marketing Manager/ Consumer Segments/ Postpaid And Prepaid Acquisitions
Giza,Al Qāhirah

Summary

Results-driven Senior Marketing Manager with expertise in marketing and sales with15 years of accomplishment in the fields. Skilled in developing campaigns to drive sales, increase exposure and acquire new customers. Pursuing a new professional challenge with room for advancement.

Overview

7
7
Certifications
3
3
years of post-secondary education
14
14
years of professional experience

Work History

Senior Marketing Manager/ Consumer Segments/ Postp

Telecom Egypt
Giza, Smart Village
04.2019 - Current

Achievements

  • Achieving gross adds budget +120% YTD (2021)
  • Achieving postpaid gorss adds budget +150% and revenues with 180% (2020)
  • Achieving prepaid gross adds budget +112% and revenues budget +106% (2020)
  • Launching 4 acquisition initiatives ( 3 post-paid and 1 prepaid ) (2020)
  • Increasing post-paid gross add +155%, and revenues with +265% YOY.
  • Enhancing sales product mix +45% on the higher tariffs YOY (2020)
  • Launching acquisition dashboards weekly, monthly and quarterly to ensure achieving yearly budget.
  • Increasing sales channels with +25% by launching Target setting through daily monitoring and weekly action plan.
  • Launching sales kit tool to facilitate up-selling/ cross selling through an academic technique and conducting training to all sales channels to ensure delivering an effective utilization for the tool.
  • Hire, manage and develop a structured team of high calibers
  • Create a healthy team structure allowing the team to develop

Marketing Manager/ Consumer Segments/ Postpaid Seg

Telecom Egypt
Giza, Smart Village
01.2018 - 03.2019

Achievements:

  • Enhance Postpaid Acquisition share from 0.2% to reach 17.5% from WE acquisition share.
  • Driving cross-functional teams (for ex: Channel Marketing) to push postpaid products achievements by applying new selling technique and sales trainings across all channels.
  • Designing selling kit tool to achieve Acquisition budget quantitative and qualitative.

Role and Responsibilities:

  • Developing the Innovative Postpaid Segment Proposition:

- Develop the innovative propositions for postpaid market segment based on targeted segments specifications for acquisition, retention and revenues to achieve the postpaid budget and enhancing postpaid segments products and services

  • Strategic role in Postpaid Segment Sales Channels Development:

- Oversee sales channels strategy, plan and develop postpaid segment channel specific propositions and apply the best commission/pointing stricter per sales channel for the postpaid segment products.

  • Enhance Postpaid Segment Lifecycle Management:

- Oversee the management of the lifecycle of postpaid products and services to increase their value to customers and working in decrease dormancy by developing the best value proposition to in active postpaid segment.

Senior Team Leader/ Consumer Marketing / Youth

Etisalat Misr
Giza, Downtown
03.2017 - 12.2017

Achievements:

  • Enhanced the Youth Acquisition share from 3% to reach 25% from total Hybrids Acquisition.

Role and Responsibilities:

  • Play a strategic central role in aligning, developing and managing the overall youth market activities (Acquisition, Revenues & Retention)
  • Analyzing research outcomes & usage/revenues for better understanding of customer behavior & needs.
  • Develop corrective actions based on fact check, market dynamics and competitors moves to insure achieving all targets Acquire and retain Etisalat subscribers to achieve yearly target customer base.
  • Contain & control customer churn tightly and efficiently.
  • Continuously work on enhancing the current customer experience and perception of youth segment network, brand and applying new measures to increase overall customer satisfaction.
  • Simulate revenues, maximize share of wallet, and increase Youth Segment CLTV.

Retail Outlet Manager (Dandy Mall Outlet, October

Etisalat Misr
Giza, Sheikh zayed
03.2016 - 02.2017

Achievements:

  • +25% increase in sales result YOY
  • +50% increase in store quality results.
  • Motivated 5 persons out of 8.

Retail Outlet Manager (Six of October Outlet)

Etisalat Misr
Giza, Six Of October
01.2015 - 02.2016

Achievements:

  • +15% increase in sales result YOY
  • Maintained store quality results.
  • Motivated 1 person out of 18.

Retail Outlet Manger (Gamet Eldewal Outlet)

Etisalat Misr
Giza, Sheikh zayed
04.2013 - 12.2014

Achievements:

  • Maintained in sales result YOY although the revolution.
  • +40% increase in store quality results.
  • Motivated 1 person out of 9. (supposed to be terminated)

Retail Outlet Manager ( Menia Outlet, Upper Egypt)

Etisalat Misr
Menia, Menia
05.2012 - 03.2013

Achievements:

  • Achieved +30% versus targets.
  • 100% store quality results.

Role and Responsibilities:

  • Adopt an aggressive profitable growth strategy with main focus on margins.
  • Ensure the right capabilities, processes & technology is in place to reach the desired customer satisfaction & loyalty.
  • Contain and control churn tightly and efficiently.
  • Enhance our operation expenditure to be tied to quality, and efficiency.
  • Development plan/progress
  • Training needs assessment.
  • Improve strategic product knowledge and business awareness.
  • Inventory auditing.
  • One to one conduction.
  • Regular meetings (weekly/ bi-weekly/ monthly & bi-yearly)
  • Annual leave consumption.
  • Leaders daily communication regarding operational and pending issues
  • Coaching team members for achieving and developing the monthly and annual plan

Retail Sales Supervisor

Etisalat Misr
Cairo
05.2010 - 04.2012

Role nd Responsibilities:

  • New hires action and development plan compliance
  • Training needs assessment.
  • Monthly communication with the serialized action and development plans status
  • Development plan/progress
  • Improve strategic product knowledge and business awareness
  • Handling people issue.
  • Assure Product Knowledge for all staff.
  • Store overall Target for the store.
  • Individual target ach. Vs. not ach.
  • Inventory management
  • Retail manual compliance And retail communication mails
  • One to one conduction.
  • Coaching team members for achieving and developing the monthly and annual plan.
  • Leaders daily communication regarding operational and pending issues
  • Store look and feel consistency.
  • Regular meetings (weekly/monthly & bi-yearly)
  • Annual leave consumption

Retail Sales Executive

Etisalat Misr
Cairo
12.2009 - 04.2010

Role and Responsibilities:

  • Building and maintaining a good relationship between the Client and the organization
  • Minimize and resolve customer problems
  • Help to ensure the commercials success for new products
  • Ensure the quality of the services provided
  • Responsible of achieving his team monthly quota
  • Come up with new ideas that aim at increasing the revenues
  • Handle all multi-skills function (i.e cash - inventory) Inventory accuracy
  • Adherence & punctuality
  • Task Delivery (Deadlines & Quality)
  • Productivity
  • Handle assigned task on behalf of team leader

Retail Sales Supervisor

Vodafone Egypt
Cairo
12.2008 - 11.2009

Role and Responsibilities:

  • New hires action and development plan compliance
  • Training needs assessment.
  • Monthly communication with the serialized action and development plans status
  • Development plan/progress
  • Improve strategic product knowledge and business awareness
  • Handling people issue
  • Assure Product Knowledge for all staff
  • Store overall Target for the store.
  • Individual target ach. Vs. not ach.
  • Inventory management
  • Retail manual compliance And retail communication mails
  • One to one conduction.
  • Coaching team members for achieving and developing the monthly and annual plan.
  • Leaders daily communication regarding operational and pending issues
  • Store look and feel consistency
  • Regular meetings (weekly/monthly & bi-yearly)
  • Annual leave consumption

Retail Sales Executive

Vodafone Egypt
Cairo
04.2007 - 11.2008

Role and Responsibilities:

  • Handle VIP customers.
  • Task delivery and meeting dead lines
  • Filling and archiving
  • Action plan compliance.
  • Cash Handling and inventory accuracy.
  • Individual target achievements over period

Sales Advisor

Al-Hanove Group
Giza
06.2006 - 03.2007

Role and Responsibilities

  • Individual target achievement.
  • Monthly target achievement.
  • Punctuality and attendance.

Education

BSc. Mass Communication - Public Relations And Advertising

Mass Communication University
Cairo University
09.2003 - 06.2006

Skills

    Analytical skills

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Certification

Certificate in Communication skills, Vodafone.

Timeline

Senior Marketing Manager/ Consumer Segments/ Postp

Telecom Egypt
04.2019 - Current

Marketing Manager/ Consumer Segments/ Postpaid Seg

Telecom Egypt
01.2018 - 03.2019

Senior Team Leader/ Consumer Marketing / Youth

Etisalat Misr
03.2017 - 12.2017

Retail Outlet Manager (Dandy Mall Outlet, October

Etisalat Misr
03.2016 - 02.2017

Retail Outlet Manager (Six of October Outlet)

Etisalat Misr
01.2015 - 02.2016

Retail Outlet Manger (Gamet Eldewal Outlet)

Etisalat Misr
04.2013 - 12.2014

Retail Outlet Manager ( Menia Outlet, Upper Egypt)

Etisalat Misr
05.2012 - 03.2013

Retail Sales Supervisor

Etisalat Misr
05.2010 - 04.2012

Retail Sales Executive

Etisalat Misr
12.2009 - 04.2010

Retail Sales Supervisor

Vodafone Egypt
12.2008 - 11.2009

Retail Sales Executive

Vodafone Egypt
04.2007 - 11.2008

Sales Advisor

Al-Hanove Group
06.2006 - 03.2007

BSc. Mass Communication - Public Relations And Advertising

Mass Communication University
09.2003 - 06.2006
Abdelaziz AwnySenior Marketing Manager/ Consumer Segments/ Postpaid And Prepaid Acquisitions