Abdelrahman Darwish
Retail Brand Manager
Summary
Knowledgeable E-Commerce Manager with comprehensive background in managing online retail operations and driving sales growth. Successfully led cross-functional teams to optimize digital marketing strategies and enhance customer experience. Demonstrated proficiency in leveraging data analytics and e-commerce platforms to maximize revenue and streamline processes.
Overview
6
6
years of professional experience
19
19
years of post-secondary education
2
2
Languages
Work History
Retail Brand Manager (Fashion)
Amazon
07.2024 - Current
- Develops and implements action plans based on deep dive analysis of product line metrics
- Provides recommendation on business opportunities and long-term strategy for multiple sub-categories.
- Drives strategic negotiations to deliver top and bottom-line category growth
- Builds long-term relationships by creating value, opportunities for growth, customer acquisition, and brand-building for multiple vendors
- In-Stock Management Manage inventory availability and inventory health including: improved in-stock, inventory planning, vendor operational improvement (efficiency, fillrates, lead times), systematic forecasting, efficiency improvement with vendors and within the fulfillment centers
- Business Operations Dives deep into inputs and understands the downstream impact of changes to pricing, selection, and convenience for multiple subcategories
- Owns the Retail P&L for multiple subcategories; develops plans that drive revenue and margin improvement for the business
Key Account Manager (Fashion)
noon
07.2023 - 05.2024
- Develop and manage strategic relationships with key partners
- Responsible for end-to-end selection & category growth
- Manage inventory and content health
- Ensure best-in-class customer experience through strong merchandising, content and knowledge of customer journey for the category
- Actively look at the commercial KPIs and explore collaborative opportunities to maximize seller performance and efficiency
- Competitive Analysis and benchmarking
- Run root cause analyses to provide answers in the occasion of poor store performance
E-Commerce Product Delivery Manager
Robusta
07.2022 - 07.2023
- Strategize, plan and coordinate all e-commerce products delivery
- Maintain long-term strategic relationships, ensuring their needs and requirements are met
- Ensure timely delivery of products in line with customer requirements and deadline
- Analyze product data post going live to propose new projects to the accounts based on data driven decisions
- Work closely with internal stakeholders and cross functional teams (Product Owners, Tech Leads, Developers, Accounting, Marketing, Business Development, and Dev-Ops) to facilitate clients projects overall growth.
- Recommend the best practices in the e-commerce industry and being up to date with market trends and insights
Business Development Specialist
Instashop
07.2021 - 07.2022
- Plan, organize and execute business development programs.
- Build and extent network of Affiliate shops.
- Achieve monthly KPIs through a mix of new affiliates signups and increase existing accounts GMVs.
- Develop strong relationship with senior stack holders
- Manage day-day operations with partners at operational staff level and to maintain smooth customer experience.
- Accountable for area performance by managing accounts business growth
- Process, analyze, evaluate and share accounts data insights to make data driven decisions
Marketing Analyst
ITCAN Technology and Digital Marketing
08.2020 - 07.2021
- Responsible for ITCAN branding and online presence
- Accountable for ITCAN google Ads account performance for all services, ensuring that the website receives qualified leads.
- Create content for the company's website ex: blog articles, solution pages, service pages, case studies.
- Accountable for ITCAN LinkedIn profile content and scheduling posts.
- Consulting prospects about the services they need and the strategies we will use to help them achieve their objectives.
- Create business collaterals and materials ex proposals, contracts, work orders, company profile and services profile to support business development team closing the deals.
- Working closely with Tech Leads for technology development clients to provide accurate scoping that fits clients objectives and business goals
Digital Marketing Executive
Fairmont Hotels & Resorts, Accor Egypt
09.2019 - 08.2020
- Demonstrating online campaigns
- Executing the quarterly plan and participating in developing quarterly strategies
- Daily campaign optimization based on analysis of campaign performance, including budget management and landing page analysis
- Fairmont Digital Account Manager for all hospitality listing platforms (Booking.com, Trip Advisor, Hotels.com, etc..)
- Provide weekly and monthly reports for all online campaigns performance and ROI
- Continuous improvements by providing ideas and solutions to increase Fairmont online presence.
Education
Bachelor Degree Marketing & International Business - Business Administration And Management
Arab Academy For Science And Technology
Egypt 04.2001 - 06.2019
Professional Certificate - Data Analytics
Google (Coursera)
Online 02.2022 - 09.2022
Skills
- Skilled in data-driven decision making
- Data analysis proficiency
- Adaptability
- Efficient at acquiring new skills
- Leadership development
Interests
Exploration
Basketball
Horse-riding
Running marathons
Traveling
Timeline
Retail Brand Manager (Fashion)
Amazon
07.2024 - Current
Key Account Manager (Fashion)
noon
07.2023 - 05.2024
E-Commerce Product Delivery Manager
Robusta
07.2022 - 07.2023
Professional Certificate - Data Analytics
Google (Coursera)
02.2022 - 09.2022
Business Development Specialist
Instashop
07.2021 - 07.2022
Marketing Analyst
ITCAN Technology and Digital Marketing
08.2020 - 07.2021
Digital Marketing Executive
Fairmont Hotels & Resorts, Accor Egypt
09.2019 - 08.2020
Bachelor Degree Marketing & International Business - Business Administration And Management
Arab Academy For Science And Technology
04.2001 - 06.2019
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