Abdelrahman Elsherif
Summary
I am a Sales Manager with20 years of experience in KSA and Egypt, including roles as Regional Sales Manager, Modern trade Sales Manager, wholesale Sales Manager, Trade Expansion Project Manager, and RTM Manager for MARS Inc., GlaxoSmithKline and Haleon. My broad experience has helped me develop strong operations skills, leadership, planning, sales strategy development, project management, negotiation, motivation, communication, problem solving, field coaching, relationship building, and collaboration. I am an enthusiastic and dedicated team player, focused on achieving the organization's objectives and goals. In my previous roles, I have successfully developed and implemented sales strategies, built and led high-performing teams, and exceeded sales goals. I am confident that my skills and experience would be a valuable asset to your company, and I am eager to contribute to your team's success. Regional sales professional prepared to drive growth and foster strong client relationships. Proven track record in sales strategy, territory management, and revenue generation. Skilled in team collaboration, adaptable to changing needs, and focused on achieving results. Strong leadership, communication, and negotiation abilities essential for this role.
Overview
22
22
years of professional experience
Work History
Regional Sales Manager
Haleon
04.2020 - Current
- Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
- Developed a successful sales team through rigorous coaching, performance management, and ongoing training.
- Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
- Generated detailed sales reports and forecasts to analyze performance and track progress.
- Developed and maintained positive relationships with clients in assigned sales territories.
- Exceeded quarterly sales targets consistently by leveraging extensive product knowledge and effective selling techniques.
- Conducted product demonstrations and presentations to potential clients to capture more sales.
- Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
- Finalized sales contracts with high-value customers.
- Streamlined sales processes to improve efficiency, resulting in increased productivity and overall revenue growth.
- Cultivated strong partnerships with distributors and retailers to increase product visibility and drive sales volume.
- Managed team of 79 regional sales member and consistently achieved high sales targets.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Managed revenue models, process flows, operations support, and customer engagement strategies.
- Organized promotional events and interacted with community to increase sales volume.
Sales Manager Modern Trade-Trade Expansion Project
GlaxoSmithKline
05.2018 - 03.2020
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
- Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability.
- Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
Modern Trade Sales Manager
GlaxoSmithKline
02.2015 - 04.2018
- Built and maintained strong client relationships to drive business growth.
- Created sales forecasts to target daily, monthly and yearly objectives.
- Analyzed sales and customer data to identify trends and opportunities for increased profitability.
- Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
- Developed and delivered presentations to key customers to position products and services.
- Negotiated contract renewals with existing clients, securing long-term commitment and fostering ongoing collaboration.
- Established strong rapport with clients by consistently exceeding their expectations in quality and service delivery.
- Analyzed market trends, identifying opportunities for expanding product offerings within key accounts.
- Expanded key account base by identifying and cultivating new business opportunities.
- Organized cross-functional teams to address complex client requests or projects efficiently, resulting in increased satisfaction levels among key accounts holders.
- Developed customized proposals for potential clients, demonstrating the value of the company''s products and services.
- Drove revenue growth by negotiating favorable contract terms with major accounts.
- Engaged in continuous learning to stay abreast of industry trends and competitive landscape, applying insights to account strategies.
- Developed and maintained strong relationships with key clients to ensure long-term business growth.
Regional Modern Trade Manager
WEFAG - Company, KSA
02.2014 - 01.2015
- Drove volume growth within 6 segment and maintained trade profitability.
- Handled accounts, logistics and other customer-related issues for $70 Mn in yearly trade.
- Prepared P&L statements and other divisional reports for senior management review.
- Analyzed market trends and conducted competitor analysis to inform strategic decisions.
- Identified new business opportunities by conducting market research on potential partners or territories.
- Collaborated with cross-functional teams to drive successful product launches and promotions.
- Developed strong relationships with clients, leading to long-term partnerships and increased business opportunities.
- Continuously evaluated current processes or procedures within the trade department for possible improvements.
Sales Manager – Cairo
MARS Inc.
03.2012 - 01.2014
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Boosted sales performance by implementing effective visual merchandising and store layouts.
- Analyzed sales data and trends to identify areas for improvement in both individual and team performance, leading to increased revenue.
- Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
- Managed day-to-day staffing and handled scheduling for all store employees.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
RTM Development Manager – Retail Team
MARS Inc.
01.2011 - 02.2012
- Planned, designed, and scheduled phases for large projects.
- Met project deadlines without sacrificing build quality or workplace safety.
- Developed strong relationships with stakeholders through regular communication updates, fostering trust and confidence in the team''s ability to deliver results.
- Prepared detailed reports on project status for stakeholders, ensuring transparency and alignment with objectives.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
Modern Trade Manager
MARS Inc.
10.2008 - 12.2010
- Analyzed market trends and conducted competitor analysis to inform strategic decisions.
- Boosted sales performance by developing and implementing effective trade strategies.
- Managed a portfolio of key accounts, ensuring consistent revenue generation and customer satisfaction.
- Implemented targeted sales campaigns to expand market share within the designated territory.
- Increased sales revenue by identifying and targeting high-potential key accounts.
- Developed and executed strategic account plans for sustainable growth and profitability.
- Prospected new business leads through in-person presentations and cold calling.
- Achieved or exceeded assigned sales targets consistently by implementing effective account management strategies and monitoring progress regularly.
- Developed thorough understanding of key clients' needs and requirements to prepare customized solutions.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Managed accounts to retain existing relationships and grow share of business.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Modern Trade Sales Supervisor
MARS Inc.
06.2006 - 09.2008
- Achieved sales targets consistently through regular monitoring of team performance and adjusting strategies accordingly.
- Checked store merchandise regularly for proper display and replenishment.
- Developed strong relationships with key clients, resulting in repeat business and increased revenue.
- Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
- Coached employees and trained on methods for handling various aspects of sales, complicated issues, and difficult customers.
- Boosted sales by implementing effective training programs for new and existing employees.
- Supervised staff successfully, utilizing effective communication and dynamic interpersonal skills.
- Effectively coached team members to reach weekly and monthly sales goals.
- Enhanced team productivity by creating a supportive work environment and providing ongoing feedback.
- Completed employee evaluations to stay on top of lagging knowledge or skills and proactively close gaps to maximize performance.
- Recruited and retained top talent, with focus on completing timely performance evaluations, providing positive feedback, and rewarding superior performance.
- Mentored junior staff members, fostering professional development and career progression within the organization.
Key Account Salesman
MARS Inc.
12.2004 - 05.2006
- Developed strong client relationships through consistent communication and exceptional customer service.
- Exceeded quarterly sales targets by implementing effective sales strategies and nurturing leads.
- Informed customers of promotions to increase sales productivity and volume.
- Built relationships with customers and community to promote long term business growth.
- Kept detailed records of daily activities through online customer database.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
- Developed, maintained and utilized diverse client base.
- Met existing customers to review current services and expand sales opportunities.
Salesman Cairo Retail
MARS Inc.
03.2003 - 11.2004
- Developed strong client relationships through consistent communication and exceptional customer service.
- Built relationships with customers and community to promote long term business growth.
- Presented professional image consistent with company's brand values.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
Education
BBA - Business administration
Ain Shams University
Cairo, Egypt10-2010
Skills
- Sales leadership
- Customer service
- Strategic planning
- Strategic Business Planning
- Business development
- Relationship selling
- Training and mentoring
- Partnership development
- Business development and planning
- Analytical thinking
- Effective multitasking
- Negotiation and persuasion
- Goal setting
- Customer base development
- Sales coaching
- Presentations and public speaking
- Goals and performance
- Customer support
- Direct sales
- Decision-making
- Strategy development
- Budget management
- Sales forecasting
- Revenue generation
- Market share growth
- Business growth management
- Fieldwork oversight
Languages
Arabic: Excellent oral & written skills.
English: V. Good Oral & written skills.
References
Available when required.
Accomplishments
- Global recognition for best execution in2021 and trade expansion execution in2022
- Achieving the company's ambitious growth strategy, exceeding expectations by delivering (CAGR) of27% (YOY) from2020 to2023.
- Achieved #1 global market share for modern trade at Carrefour Egypt
- Achieved #1 market share for modern trade in toothpaste at Carrefour Egypt (30.5% in2019)
- Successfully launched (NPD) and reached a targeted customers base within72 hours.
- Successfully spearheaded a strategy to reduce the P&L impact of our key customer by5 percentage points, from32% in2020 to27% in2021.
- Consistently exceeded annual modern trade targets for the past5 years
- Increased modern trade share of shelf from17% to30% in2 years.
- Developed and implemented new procedures for the Carrefour Egypt system.
- Managed a national trade expansion project in2019.
- Developed and implemented a new idea that improved brand equity and sales in2019.
- Achieved the highest growth in the wholesale channel (51%) in2018.
- Led the Egypt sales team to achieve penetration strategies for SENSODYNE in2019
- Successfully trained and developed employees to be second line leaders.
- Successfully achieved penetration plans in2019.
- Built a work environment characterized by respect and transparency with the company's customers.
- Built an effective team.
- Developed and implemented operation strategy for RTM projects, resulting in #1 market share in2011.
- Achieved #1 market share in Greater Cairo retail channel in2012.
- Increased chocolate market share in the retail channel from33% to39% in2011
- Increased modern trade market share in the chocolate category from38% to47% in2010.
- Reduced payment terms in the modern trade channel from28 to15 days.
- Achieved #1 market share in the modern trade chocolate category with a47% share in2010.
- Increased ND from29% to31% and WD from87% to92% in2011
- Consistently achieved value and volume targets year over year
GlaxoSmithKline:
Mars Inc.:
Training
- Sales Strategy
- Leadership Training for Managers
- Presentation Skills
- Train the Trainer
- Field Coaching for Supervisors
- Leading Effective Teams
- Customer Service
- Internal Customer Handling
- Negotiation Skills
- Berlitz English
- Profit and Loss Analysis
- Customer Strategies
- Basic Selling Skills
- Sales Fundamentals Basic selling skills course.
Timeline
Regional Sales Manager
Haleon
04.2020 - Current
Sales Manager Modern Trade-Trade Expansion Project
GlaxoSmithKline
05.2018 - 03.2020
Modern Trade Sales Manager
GlaxoSmithKline
02.2015 - 04.2018
Regional Modern Trade Manager
WEFAG - Company, KSA
02.2014 - 01.2015
Sales Manager – Cairo
MARS Inc.
03.2012 - 01.2014
RTM Development Manager – Retail Team
MARS Inc.
01.2011 - 02.2012
Modern Trade Manager
MARS Inc.
10.2008 - 12.2010
Modern Trade Sales Supervisor
MARS Inc.
06.2006 - 09.2008
Key Account Salesman
MARS Inc.
12.2004 - 05.2006
Salesman Cairo Retail
MARS Inc.
03.2003 - 11.2004
BBA - Business administration
Ain Shams University
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