AbdelRahman Ismail

• Delivered 25% business growth in the first year, followed by 40% growth in the second year, and achieved 50% growth during Q1 2026, driven by digital commerce expansion, customer acquisition initiatives, and operational improvements.
• Relaunched and restructured Carina Wear's e-commerce business, modernizing the platform, optimizing operations, and rebuilding the digital commerce organization to support accelerated growth and scalability.
• Led digital transformation initiatives across technology, e-commerce, business intelligence, and customer experience to drive cohesive operational improvement.
• Unified technology, digital commerce, and data capabilities to support business growth, operational efficiency, and long-term scalability.
• Directed e-commerce strategy, digital operations, and home delivery services, ensuring alignment between commercial objectives and customer experience goals.
• Owned technology and e-commerce P&L performance, managing budgets, investments, and resource allocation to maximize profitability and operational effectiveness.
• Established a data-driven digital marketing framework to enhance revenue growth, customer acquisition, retention, and marketing efficiency.
• Enhanced operational processes through systems integration, automation, and analytics-driven decision-making to improve scalability and execution.
• Led cross-functional teams spanning technology, digital commerce, business intelligence, customer experience, and commercial growth initiatives.

• Led the e-commerce division with a strong focus on revenue growth, customer experience optimization, and digital performance, leveraging A/B testing, SEO, marketing automation, and AI-driven personalization-contributing to 35% of total company sales.
• Directed media buying, SEO, SEM, digital marketing, and analytics strategies, increasing ROAS from 12x to 17x through data-driven optimization and performance marketing initiatives.
• Spearheaded the implementation of a fully personalized website and mobile application powered by AI, featuring dynamic homepage experiences, real-time ERP integration, seamless payment solutions, and an enhanced customer loyalty ecosystem.
• Defined and executed e-commerce strategy, managing revenue targets, budgeting, forecasting, and full P&L to drive financial performance.
• Led customer engagement and retention initiatives using advanced marketing automation and AI-powered personalization to enhance customer loyalty.
• Oversaw e-commerce loyalty and customer lifecycle programs to maximize customer reach, engagement, and platform utilization.
• Directed implementation and continuous development of e-commerce technology and mobility solutions, ensuring scalability and operational excellence.

• Built and scaled Carina Wear's e-commerce business into a strategic revenue-generating channel, establishing the operational, commercial, and customer experience foundations for long-term growth.
• Achieved a 3% conversion rate and 12x ROAS, driving profitable customer acquisition and digital revenue growth.
• Led digital transformation initiatives spanning e-commerce, customer engagement, marketing automation, and omnichannel retail operations.
• Owned e-commerce strategy, growth, budgeting, forecasting, and P&L performance.
• Expanded marketplace presence across Amazon Egypt, UAE, Saudi Arabia, and Noon Egypt.
• Directed performance marketing, personalization, analytics, SEO/SEM, and customer experience initiatives.
• Led fulfillment, customer service, inventory, and marketplace operations to support scalable growth.

• Launched a new e-commerce platform and mobile applications, growing digital commerce to 20% of total company revenue.
• Increased media buying efficiency by improving ROAS from 7x to 20x, significantly enhancing marketing profitability.
• Recovered 48% of abandoned carts and reactivated 20% of inactive customers through data-driven retention and marketing automation strategies.
• Owned e-commerce growth strategy, P&L, budgeting, forecasting, and commercial performance.
• Led customer acquisition, loyalty, personalization, and engagement initiatives to drive sustainable revenue growth.
• Directed digital commerce development, optimization, and customer experience transformation programs.

• Played a key role in building and scaling Gourmet Egypt's e-commerce business, supporting its growth from an emerging online channel into a significant contributor to company revenue.
• Led the digital marketing strategy across media buying, SEO, SEM, web analytics, ROI optimization, and marketing automation to drive customer acquisition and maximize campaign performance.
• Managed the end-to-end development, implementation, and continuous enhancement of the e-commerce website and mobile applications, improving customer experience and operational efficiency.
• Introduced AI-powered personalized search and product recommendations across the website and mobile apps to improve product discovery, customer engagement, and conversion.
• Oversaw digital merchandising, website content, product catalog management, photography, and email marketing to deliver a seamless and engaging online shopping experience.
• Worked closely with commercial and operations teams to optimize the customer journey, increase conversion rates, and support business growth.
• Leveraged customer insights, analytics, and marketing automation to deliver personalized customer journeys, improve campaign effectiveness, and drive repeat purchases.

• Co-founded and scaled the company's e-commerce business, transforming it into a significant revenue-generating channel and laying the foundation for future digital growth.

• Led the end-to-end development, launch, and continuous enhancement of the e-commerce platform, overseeing all aspects of digital operations, customer experience, and online merchandising.

• Established and optimized core e-commerce functions, including website content management, digital merchandising, product catalog management, customer engagement, and online marketing initiatives.

• Played a key role in driving the organization's digital commerce strategy, contributing to sustained business growth and the expansion of online sales channels.

• Resolving Customer's Inquiry
• Resolving Customer's Complain
• Sales

• Resolving Customer's Inquiry
• Resolving Customer's Complain
• Sales
• Technical Support
• ADSL
• Mobile Support