Led more than 40 comprehensive research projects across diverse industries, from initial design to final presentation, ensuring high-quality outcomes at every stage.
Conducted advanced data analysis using statistical tools to extract actionable insights, directly influencing client strategies and business decisions.
Collaborated closely with clients to align research design with their objectives, serving as the primary point of contact to ensure seamless communication throughout the project lifecycle.
Provided expert guidance on research methodologies and strategies, tailoring approaches to meet specific client needs.
Mentored and trained junior researchers, enhancing team performance and fostering professional growth.
Customer Insights Analyst
Tonal
09.2021 - 09.2022
Analyze customer related datasets and identify major customer satisfaction drivers leading to 14% improvement in CSAT scores
Implement DSAT analysis strategy by analyzing customer comments and turning them into actionable insights which enhance both Installation and Customer Support experiences
Responsible for weekly, monthly, and quarterly deep-dives/reports on CSAT, RMA, Critical Escalations, and CS Inbound Volumes by analyzing millions of customer specific data points
Utilize Salesforce to extract customer related data to reduce membership pause and cancellation
Automate manual processes - data collection, data analysis, and reporting, to produce highly efficient reports and dashboards to enhance customer journey using Excel
Collaborate cross functionally with different teams to ameliorate customer journey from purchase to delivery and installation
Business / Data Analyst
Smartlink Telecom
02.2018 - 02.2021
Analyzed complex datasets regarding VoIP project using SQL and extracted valuable insights to increase sales by 20%
Proactively communicated and collaborated with stakeholders and clients to analyze and deploy project requirements while ensuring highest quality service
Explained complex technical terms and processes in clear non-technical manner to executives and/or clients
Leveraged Asana as a tool to manage projects and communicate with all stakeholders across different teams
Analytics Specialist
Bell Mobility
09.2016 - 11.2017
Identified, analyzed, and interpreted trends in complex data sets using SQL and Excel
Constructed and implemented data collection systems to optimize data quality and efficiency utilizing MicroStrategy and SQL
Developed dashboards using Tableau to present complex data in a simplified manner to narrate 'data-driven story easily'
Analyzed consumer trade area dynamics – based on customer postal code data, geo-demographic data, and spatial interaction data
Created panel surveys to understand consumer behavior and the likelihood of potential actions
Education
Diploma - Business Intelligence & Reporting Analyst
Montreal College of Information And Technology
Montreal
2016
Bachelor of Science - BEng: Electrical Engineering
McGill University
Montreal
2015
Highlights
Tools & Software: Microsoft Excel, PowerPoint, Word, MS SQL Server, Tableau, Salesforce, Snowflake, QlikView, Looker, MicroStrategy, and Asana
Computer Languages: JavaScript, Matlab, and SQL
Soft Skills & Qualities: Adaptable, Critical Thinker, Problem Solver, Quick Learner, Team Player, Listener, and Verbal Communicator
Data Collection: Customer Satisfaction Data (CSAT/DSAT), Customer NPS Data, Geographic, Demographic, and Psychographic Market Data, Panel Surveys, Micro-Solar System Data
Data Analysis: Brand health tracking, A/B testing, Concept testing, Consumer Behavior Analysis, Customer Journey Analysis, Geospatial Analysis, Ad-hoc Analysis
Project Experience
Telecommunications Market research - Bell Mobility
Conducted and analyzed panel (Monkey Survey) and telephone surveys to study the behavior of consumers depending on device brand preference
Performed demographic and geographic profiling to understand customer behavior and sentiment towards cell phone devices
Created an extensive report showcasing the importance of ethnic markets Canada wide
Societe de Transport de Montreal (STM)
Using the Microsoft BI Stack (SSIS, SSRS, and SSAS), SAS, and STM data as a source system, a full BI solution was built using Agile methodology
Extracted data from flat files, transformed, and loaded the data into SQL Server Database (ETL process) to build operational and analytical reports using SSRS
Extra-Curricular Activities
Highly interested in the stock and cryptocurrency markets
Voluntarily worked at hospitals to help improve Healthcare services for the less fortunate
Under-12 Soccer Assistant Coach. Men's A-league Soccer captain and top-scorer
Taekwondo black belt holder
Timeline
Senior Research Manager
Savanta
09.2022 - Current
Customer Insights Analyst
Tonal
09.2021 - 09.2022
Business / Data Analyst
Smartlink Telecom
02.2018 - 02.2021
Analytics Specialist
Bell Mobility
09.2016 - 11.2017
Diploma - Business Intelligence & Reporting Analyst
Montreal College of Information And Technology
Bachelor of Science - BEng: Electrical Engineering