Abdullah Mohamed Yousef

Work History

Senior Marketing Manager

Informa PLC

Cairo

07.2023 - Current

Oversaw 3 yearly projects from concept through completion for international trade shows, including "Fi Africa", "ProPak MENA", and "Sahara Expo," showcasing expertise in promoting and driving success for large-scale events.
Utilized knowledge of online and digital strategies, encompassing PPC, SEO, online advertising, and content marketing, to optimize campaign performance and achieve business objectives.
Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives in alignment with strict deadlines and targets.
Successfully managed diverse marketing teams, providing guidance, feedback, and inspiration, while working collaboratively with cross-functional teams to deliver marketing campaigns in line with strategic goals.

Digital Account Director

FP7 McCann

Giza

10.2022 - Current

Elected and promoted to Digital Account Director upon contemplation on previous resounding achievements and successfully gaining our client’s satisfaction and loyalty YOY.
Designed and implemented successful digital, web and social strategies to align with client business goals. Currently managing Spotify, Heinz, Valu, and Danone's full portfolio of brands.
Hired, managed, coached and developed direct reports with 6 executives on my team; acting as a resource for all units, including, but not limited to, problem-solving and creative thinking.

Senior Digital Account Manager

FP7 McCann

Giza

05.2021 - 10.2022

Resolved problems, improved operations and provided exceptional service to owned clients while serving as the primary lead on Danone S.A.E and P&G’s “King C Gillette” accounts.
Managed digital marketing services with annual revenues around 6M EGP.
Proved successful working within tight deadlines in fast-paced environments by successful planning and effective launching of more than 20 digital ad campaigns for over 12 independent brands.
Strengthened communication skills through regular interactions with others by efficiently managing cross-functional units including, but not limited to, creative teams, account teams, production teams, data analysts, community managers, search specialists, media buyers, third-party suppliers, and other department liaisons.

Account Director (Offline/ATL)

Excuse My Content

Cairo

04.2019 - 03.2021

Exceeded sales goals for client accounts by bringing in over 15 new accounts and upselling video ad campaign deals to existing clients including Snickers (MARS), Unilever, Vodafone, Johnson & Johnson, Samsung, CIB, EG Bank, Hyde Park Real Estate, Mountain View (DMG), Kellogg’s, and other leading international brands.
Identified issues, analyzed information and provided solutions to problems while assisting with day-to-day operations, and working productively with all team members.
Proved successful working within tight deadlines and a fast-paced environment.
Organized and detail-oriented with a strong work ethic.

Senior Account Manager (Offline/ATL)

Excuse My Content

Cairo

07.2017 - 04.2019

Delivered over 30 sales presentations and pitches to clients, upper management and junior sales associates for demonstration.
Cultivated productive relationships with business representatives and consulted closely with over 15 partner accounts to uncover needs and match to available solutions.
Prepared client budgets by reviewing client billing and managing monthly invoices; with responsibility for revenue generation for all accounts.
Adaptable and proficient in learning new concepts quickly and efficiently.

Account Executive

Beyond Creation

Cairo, Dubai

01.2016 - 07.2017

Strengthened customer relationships with proactive and collaborative approach to managing needs by building the first Arabic BMW Middle East website in premium automotive segment with strongest localized content on digital to top all regional automotive competitors, and raising the bar by setting new benchmarks on website communications in MENA.
Created and executed account strategies to translate organizational goals into client activities by materializing over 50 online campaigns and leading on "BMW Premium Selection" online car-stock locator app in regional languages which resulted in a soaring 162% increase in number of auto-sales leads.

Co-Founder

Drop Studios LLC

Cairo

05.2013 - 01.2016

Established foundational processes for business operations for a media production agency from scratch during and after graduating from college in 2014.
Aligned organizational objectives with company mission to increase business growth and integrate work strategies and was able to succeed by closing deals with international brands such as Coca-Cola, Nielsen, and The American University in Cairo.
Conducted target market research to scope out industry competition and identify advantageous trends.
Recruited, interviewed and hired new staff members and developed training materials for employees.
Prepared annual budgets with controls to prevent overages.

Assistant Brand Manager

Danone Egypt

Cairo

05.2015 - 11.2015

Compiled product and customer data to generate informed profit projections for “Activia” dairy brand with hands-on leadership responsibilities that led to effectual delivery of brand communications.
Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences by launching “Activia 30 day challenge” brand activation for the first time in Egypt, which led to an increase of 0.7% in Activia’s market share in Q3 2015.
Conducted research and analysis to determine brand positioning and messaging.

Summary

Overview

Work History

Senior Marketing Manager

Digital Account Director

Senior Digital Account Manager

Account Director (Offline/ATL)

Senior Account Manager (Offline/ATL)

Account Executive

Co-Founder

Assistant Brand Manager

Education

BBA - Accounting

Minor - Digital Arts And Design

Skills

Certification

Software

Timeline

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