Summary
Overview
Work History
Education
Skills
Timeline
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Abe Sewilam

Trade Marketing
Jeddah

Summary

A highly motivated and results-driven professional with expertise in sales, eCommerce, business development & Trade marketing. Proven track record of implementing strategic plans that drive equity growth and market share whilst prioritizing profitability and ROI. Skilled communicator, analytical thinker, and relationship builder with a passion for optimizing performance and achieving impactful results.

Overview

7
7
years of professional experience
2020
2020
years of post-secondary education
3
3
Languages

Work History

Modern Trade Channel Leader

Ferrero
02.2023 - Current
  • Leading the modern trade channel strategy to drive revenue growth & market share
  • Creating and owning the Forecast & commercial budget for the Key accounts and other modern trade customers
  • Leading JBP meetings with the key accounts to ensure future growth opportunities through optimized promo planning, assortment efficiency, and supply chain coordination.
  • Overseeing the KAMs and supporting field teams to meet monthly targets on volume and value.
  • Planning and executing promotions in alignment with marketing strategies whilst maintaining positive ROI by optimizing spend and POSM costs.
  • Managing the budget through channel and brand mix maneuvers
  • Ensuring Positive ROI and channel profitability by managing channel, customer and product mix.
  • Leveraging NeilsenIQ to identify gaps and make data-driven business decisions to assess and improve off-take and optimize MSL by store format.
  • Owning the modern trade channel P&L, working cross-functionally to capture savings across departments and ensure efficient cost management.

Key Account & eCommerce Manager

Ferrero
09.2021 - 04.2023
  • Built and executed the eCommerce strategy across B2B and D2C channels, driving double-digit growth in a highly competitive landscape.
  • Owned key partnerships with platforms like Amazon and Talabat, leading negotiations, joint campaigns, and assortment strategy.
  • Launched O2O initiatives that bridged online visibility with offline conversion, improving total channel ROI.
  • Collaborated with supply chain and vendors to ensure seamless delivery and operational excellence during key sales periods.
  • Translated customer and platform insights into actionable plans, enhancing digital shelf execution and shopper experience.

Key Account & eCommerce Specialist

Ferrero
03.2019 - 09.2021
  • Established successful online sales operation from scratch
  • Onboarded and managed accounts like Amazon, Talabat, and Noon
  • Diagnosed underperformance in a key modern trade and eCommerce customers by analyzing EPOS and SOH data.
  • Initiated and led a Joint Business Plan (JBP) with a top retail partner, aligning mutual goals across promotions, assortment, and supply chain.

Sales Intern

Ferrero
09.2018 - 02.2019
  • Assisted in transitioning from distributor to joint venture (JV) model
  • Trained teams on SalesForce tools and optimized trade marketing processes

Education

Bachelor of Business Administration (B.B.A.) - Entrepreneurship

Institut Supérieur de Gestion

Bachelor of Business Administration - undefined

Middlesex University

Advanced Placement - Honors courses

American School of Paris

Skills

    Relationship building

    Strategic planning

    Process improvement

    Expense control

    Stakeholder engagement

    Cross-functional collaboration

    Analytical thinking

    Negotiation

Timeline

Modern Trade Channel Leader

Ferrero
02.2023 - Current

Key Account & eCommerce Manager

Ferrero
09.2021 - 04.2023

Key Account & eCommerce Specialist

Ferrero
03.2019 - 09.2021

Sales Intern

Ferrero
09.2018 - 02.2019

Bachelor of Business Administration - undefined

Middlesex University

Advanced Placement - Honors courses

American School of Paris

Bachelor of Business Administration (B.B.A.) - Entrepreneurship

Institut Supérieur de Gestion

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Abe SewilamTrade Marketing