ADETORO THOMAS
Senior Digital Marketing Manager
Madrid
Summary
Versatile and strategic Senior Digital Marketing Manager with over 5 years' international experience across Spain, London, and Nigeria. Credible international experience within three continents and open to international opportunities. Proven track record in executing full-funnel marketing campaigns, boosting brand equity, building customer journeys, and managing cross-functional teams. Known for blending creative storytelling with data-driven execution to drive visibility, conversion, and client retention across global markets.
Overview
7
7
years of professional experience
6
6
Certifications
3
3
Languages
Work History
Project Manager
Inventel
01.2025 - Current
- Led and coordinated multi-brand projects across Aline, Life Watch, Drain Buddy, ASOTV, SonicPro, SureFit, HD MirrorCam, and Wifi DashCam, ensuring on-time delivery and alignment with business objectives.
- Managed cross-functional teams (creative, paid social, email, and organic social) in a fully remote setup, driving seamless communication and accountability.
- Oversaw project timelines, deliverables, and resource allocation to maintain workflow efficiency across multiple campaigns.
- Remote
Senior Digital Marketing Manager
Producteers.agency
01.2024 - 01.2025
- Managed digital strategy and lifecycle marketing for over 15 B2B and B2C clients across Europe.
- Developed funnel-based campaigns combining paid ads, automation, and landing pages.
- Analyzed performance metrics using Google Analytics, GHL, and custom dashboards.
- Optimized user journeys to increase lead conversion and retention rates.
- Collaborated with design and content teams to deliver consistent messaging.
Freelance Digital Marketing Consultant
London Building Contractors
01.2022 - 01.2023
- Delivered SEO-optimized landing pages and PPC ad content to attract contractor leads.
- Developed and implemented a localized digital campaign targeting high-value residential zones.
- Provided analytics reporting and campaign adjustments using Google Ads and GHL CRM.
- Consulted on brand repositioning and crafted value-driven messaging for service pages.
- Remote
Digital Media Manager
Alneli
01.2021 - 01.2023
- Oversaw brand’s content calendar, SEO blog strategy, and all organic social channels.
- Introduced influencer collaboration program increasing user-generated content by 60%.
- Created and analyzed A/B tests for landing pages and ads to improve conversion rates.
- Trained interns on digital analytics and content creation best practices.
Marketing Executive & PR Strategist
Chopnownow
01.2019 - 01.2021
- Directed PR strategy that resulted in a 20% increase in brand coverage across local media.
- Built loyalty programs and handled customer satisfaction campaigns.
- Implemented visual branding upgrades for digital platforms, menus, and in-store materials.
- Coordinated seasonal campaigns with internal sales and operations teams.
Education
MSc - International Business
Nebrija University
BSc - Mass Communication
Caleb University
Skills
Full-Funnel Digital Marketing
Certification
Google Digital Marketing & Analytics
Performance Highlights
- Generated a 50% increase in qualified leads through automated email campaigns and retargeting strategies.
- Led multi-channel product launches resulting in 35%+ web engagement and strong conversion funnels.
- Revamped brand voice and messaging for a European client, improving brand recall and customer loyalty.
- Trained and managed a remote team of designers, writers, and campaign analysts across 3 time zones.
- Spearheaded CRM implementation that improved sales team workflow efficiency by 40%.
Timeline
Project Manager
Inventel
01.2025 - Current
Senior Digital Marketing Manager
Producteers.agency
01.2024 - 01.2025
Freelance Digital Marketing Consultant
London Building Contractors
01.2022 - 01.2023
Digital Media Manager
Alneli
01.2021 - 01.2023
Marketing Executive & PR Strategist
Chopnownow
01.2019 - 01.2021
BSc - Mass Communication
Caleb University
MSc - International Business
Nebrija University
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