Adly Mikhail
Senior Marketing Executive
6th Of October City,GZ
Summary
Dynamic marketing professional with a strong background in developing and executing strategic marketing initiatives. Skilled in content creation, campaign management, and cross-functional collaboration to achieve business goals. Proven ability to drive brand visibility, consumer engagement, and sales growth through innovative marketing strategies.
Qualified Marketing Executive with 8 years of experience in Digital marketing. Proven successful at marketing different industries and working closely with clients to closely manage marketing projects and realize profitable outcomes. Expert in strategizing company growth and monitoring new business technologies and markets closely. Skilled leader and project manager.
Overview
11
11
years of professional experience
Work History
Marketing Executive
Innovative Foods
10.2023 - Current
- Developed and executed strategic marketing plans tailored to the food and beverage industry, driving brand awareness and sales growth.
- Managed comprehensive promotional campaigns, including seasonal offers and special events, aligning with brand objectives.
- Spearheaded social media accounts, online advertising, and email marketing campaigns, boosting digital presence and customer engagement.
- Conducted market research to identify customer preferences, industry trends, and competitive landscape for informed decision-making.
- Created compelling content with the creative team, including graphics, videos, and promotional materials.
- Fostered customer relationships through loyalty programs, feedback collection, and personalized marketing initiatives.
- Coordinated events, tastings, and promotions to attract and retain customers.
- Ensured consistent brand messaging across all marketing channels.
- Analyzed campaign performance metrics, providing insights and recommending improvements.
- Collaborated with cross-functional teams, including sales, product development, and operations, to align marketing efforts with business goals.
- 1 year
Social Media Team Leader
Smart Target
05.2022 - 09.2023
- Supervised content creators, designers, SEO specialists, and moderation teams to produce cohesive, high-quality output.
- Recruited, interviewed, and on boarded new team members, providing ongoing training and support.
- Developed and implemented comprehensive content strategies, enhancing brand visibility.
- Crafted detailed marketing plans, including campaign concepts, timelines, and KPIs to drive business growth.
- Oversaw engaging content creation for various platforms, ensuring consistency with brand voice and objectives.
- Directed creative campaigns, ensuring innovative and compelling visuals and messaging.
- Maintained regular client communication, understanding their needs and ensuring satisfaction.
- Monitored and analyzed campaign performance, providing insights and recommendations.
- Worked closely with sales and product development teams to align marketing initiatives with business goals.
- Continuously assessed and refined processes to enhance team efficiency and productivity.
- One year and 5 months
Marketing Operation
joYY.com
08.2019 - 04.2022
- Analyzed campaign performance data, providing insights and driving strategic decisions.
- Collaborated with sales, product development, and creative teams to align marketing initiatives with business objectives.
- Contributed to content creation and strategy, aligning with brand messaging and target audience needs.
- Conducted market research to stay informed on industry trends, competitor activities, and customer preferences.
- Prepared detailed reports on campaign performance, marketing activities, and strategic recommendations for senior management.
- 2 years, 8 months
Content Creator and Social Media Team Leader
Arrows Egypt
10.2018 - 07.2019
- Developed comprehensive content strategies tailored to brand voice and audience engagement.
- Led and supervised content creators, social media moderators, and designers, ensuring high-quality output.
- Reviewed and approved content, ensuring alignment with brand guidelines.
- Planned and managed social media campaigns, including content calendars and schedules.
- Tracked and analyzed key performance indicators to optimize content and improve engagement.
- Communicated with clients to understand their needs and ensure satisfaction with services.
- Conducted training sessions for team members to enhance skills and performance.
- Addressed and resolved content or moderation issues promptly to maintain platform integrity.
- Provided creative direction and innovative ideas to enhance content and social media presence.
- Conducted research to stay updated on industry trends and audience preferences.
- 10 months
Content Creator
Leader Investment
09.2018 - 08.2018
- Developed engaging content for various digital platforms, including blogs, social media, and websites.
- Conducted research on industry trends and target audience preferences to inform content development.
- Collaborated with senior content creators, designers, and marketing teams to ensure cohesive and effective content.
- Reviewed and edited content for accuracy, clarity, and consistency.
- Assisted in scheduling and publishing content across different platforms.
- Monitored content performance using analytics tools and provided insights for improvement.
- Ensured all content aligned with the brand’s voice and guidelines.
- Supported the content team with administrative tasks.
- 3 months
Social Media Moderation
Digital Cloud
04.2017 - 05.2018
- Reviewed and approved user-generated content to align with community guidelines.
- Responded to comments, messages, and inquiries promptly to foster community engagement.
- Addressed and resolved customer complaints professionally and in a timely manner.
- Enforced social media policies to prevent inappropriate content, and spam.
- Assisted in scheduling posts and managing the content calendar.
- Tracked and analyzed social media metrics, providing insights and recommendations.
- Worked closely with content creators and marketing teams to ensure cohesive social media strategies.
- Identified and escalated potential crises, providing timely updates and recommendations.
- Provided guidance and training to new team members on moderation practices.
- Gathered user feedback and provided insights to the content and marketing teams.
- One year and one month
- Helped to decrease the complaint rate by 30% and increase client satisfaction rate by 20%.ate by 20%
News Editor
Althir Channel
06.2014 - 02.2015
- Researched, wrote, and edited news articles, ensuring accuracy and adherence to journalistic standards.
- Crafted compelling headlines that captured the essence of the story.
- Monitored news sources for breaking news and relevant updates.
- Verified facts and sources to maintain content credibility.
- Assigned news stories to reporters, and coordinated coverage.
- Reviewed and edited articles for grammar, consistency, and clarity.
- Collaborated with multimedia teams to incorporate images and videos.
- Managed the news schedule, ensuring the timely publication of articles.
- Engaged with readers through feedback and comments.
- Worked closely with other editors and journalists for cohesive news coverage.
- One year and one month.
- Coordinated coverage of breaking news events, ensuring comprehensive reporting from multiple angles.
- Update the news bar with at least 30 new news items.
Education
Bachelor in Mass Communication - Radio and TV, Public Relations and Advertising
Higher Institute For Mass Media And Communication Techniques
6 October 04.2001 -
Skills
Efficient at acquiring new skills
Experienced with Microsoft Office applications
Copywriting expertise
Marketing plan development
Effective campaign development
Strategic market analysis
Project coordination
Digital marketing analytics
Forward-thinking planner
Sales promotions
ROI analysis
Influencer marketing
Courses
- SEO
- Growth Hacking
- Inbound Marketing
- Soft skills
- Final cut
- Marketing
Timeline
Marketing Executive
Innovative Foods
10.2023 - Current
Social Media Team Leader
Smart Target
05.2022 - 09.2023
Marketing Operation
joYY.com
08.2019 - 04.2022
Content Creator and Social Media Team Leader
Arrows Egypt
10.2018 - 07.2019
Content Creator
Leader Investment
09.2018 - 08.2018
Social Media Moderation
Digital Cloud
04.2017 - 05.2018
News Editor
Althir Channel
06.2014 - 02.2015
Bachelor in Mass Communication - Radio and TV, Public Relations and Advertising
Higher Institute For Mass Media And Communication Techniques
04.2001 -