Ahmed Abd El-Salam Ahmed
Digital Marketing Manager
107 Misr Helwan Agriculture Rd, Maadi,Maadi
Summary
Let me briefly mention my experience and qualifications. I have over 10 years of experience in the Marketing field.
I develop strong and innovative digital marketing strategies, using paid Ads and other techniques to drive traffic to company pages and generate interest in company products and services. Creates engaging written, graphic, and video content while staying up-to-date on the latest marketing technologies and social media.
I lead comprehensive digital strategies across SEO, SEM, content creation, email campaigns, and social media platforms. In addition, I manage the full e-commerce experience from ensuring smooth UX/UI and mobile optimization to managing product listings, secure payment gateways, and CRM flows. I work closely with logistics partners to ensure efficient delivery and continuously track KPIs such as CAC, CLTV, and conversion rates to drive growth and performance.
This is my portfolio: http://bit.ly/2KHmi6I
Overview
12
12
years of professional experience
5
5
Certifications
2
2
Languages
Work History
Digital Marketing Manager
Hefny Pharma Group
Cairo, Cairo Governorate
10.2023 - Current
- Passionate digital marketing professional with a strong understanding of the pharmaceutical industry.
Role:
As I the Digital Marketing Manager at Hefny Pharma Group, will play a pivotal role in driving brand awareness and promoting our pharmaceutical products and services through innovative online marketing strategies.
- Responsibilities:
Develop and implement a data-driven digital marketing strategy across various online channels, including social media (Instagram, TikTok, Facebook, etc.), search engine optimization (SEO), search engine marketing (SEM), email marketing, and content marketing.
Create high-quality, informative, and engaging content targeted towards healthcare professionals and patients, ensuring strict adherence to relevant pharmaceutical marketing regulations.
Manage and analyze website traffic and social media engagement metrics to measure the effectiveness of campaigns and identify areas for improvement.
expanding the Digital Marketing Manager Role at Hefny Pharma Group: E-commerce Focus
- Responsibilities (E-commerce Focus):
Oversee the e-commerce platform (website or app) ensuring a smooth user experience, functionality, and mobile responsiveness.
Manage product listings and information, including high-quality images, detailed descriptions, and accurate pricing.
Develop and manage a secure online payment gateway to facilitate safe and convenient transactions.
Develop and implement a customer relationship management (CRM) strategy for e-commerce customers, including order confirmation emails, shipping notifications, and post-purchase communication.
Work with fulfillment and logistics partners to ensure efficient product delivery and customer satisfaction.
Track and analyze key performance indicators (KPIs) for e-commerce such as sales revenue, conversion rates, customer acquisition cost (CAC), and customer lifetime value (CLTV).
Develop and implement a data-driven approach to managing the e-commerce store to continuously improve performance. - We started with a soft launch in December 2023, reaching around 100 orders. From January 2024 until now, we’ve grown to over 4,594 orders. While the average order value initially was 305 EGP, it was adjusted to 260 EGP by the end of the year. Despite this, we successfully achieved a ROAS of 3.5 — highlighting the strength and efficiency of our marketing strategy.
Digital Marketing Manager
VIT Fitness
Jezan, Samtah
08.2023 - 08.2024
- Manage digital marketing campaigns and day-to-day activities including:
- Monitor all digital marketing material in line with marketing plans.
- Planning and implementing promotional campaigns.
- Developing strategy for the company in line with company objectives.
- Co-coordinating campaigns with sales activities.
- Overseeing the company’s digital marketing budget.
- Manage and improve lead generation campaigns, measuring results.
- Preparing online and print marketing campaigns.
- Design, create and manage promotions and social ad campaigns.
- Manage efforts in building online reviews and reputation.
- Analyze key metrics and tweak strategy as needed.
- Compile reports for management showing results.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Increased website traffic by developing and implementing a comprehensive SEO strategy.
- Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Achieved a 5x growth in ROAS within one year through strategic marketing efforts
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Boosted brand awareness through the creation of engaging social media campaigns.
- Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
- Implemented innovative video marketing campaigns that showcased key product features and drove increased audience engagement.
- Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
Digital Marketing Manager
Kabnoury Furniture
01.2023 - 08.2023
- - Manage digital marketing campaigns and day-to-day activities including:
- - Monitor all digital marketing material in line with marketing plans.
- - Planning and implementing promotional campaigns.
Digital Marketing Manager
DEVARTLab Pharmaceuticals
07.2022 - 01.2023
- - Manage digital marketing campaigns and day-to-day activities including:
- - Monitor all digital marketing material in line with marketing plans.
- - Planning and implementing promotional campaigns.
- - Developing strategy for the company in line with company objectives.
- - Co-coordinating campaigns with sales activities.
- - Overseeing the company’s digital marketing budget.
- - Manage and improve lead generation campaigns, measuring results.
- - Preparing online and print marketing campaigns.
- - Design, create and manage promotions and social ad campaigns.
- - Manage efforts in building online reviews and reputation.
- - Analyze key metrics and tweak strategy as needed.
- - Compile reports for management showing results.
- - Monitor trends in social media tools, applications, channels, design, and strategy.
- - Implement ongoing education to remain highly effective.
- - Analyze, review, and report on the effectiveness of campaigns to maximize results.
Digital Marketing Expert
MACRO GROUP Pharmaceuticals
01.2021 - 07.2022
- - Developing the marketing strategy for the company in line with company objectives.
- - Overseeing the company’s marketing budget.
- - Creation and publication of all marketing material in line with marketing plans.
- - Planning and implementing promotional campaigns.
- - Manage and improve lead generation campaigns, measuring results.
- - Overall responsibility for brand management and corporate identity
- - Preparing online and print marketing campaigns.
- - Monitor and report on the effectiveness of marketing communications.
- - Creating a wide range of different marketing materials.
- - Analyzing potential strategic partner relationships for company marketing.
Digital Marketing Manager
Glamor Medical
03.2020 - 03.2021
- - Manage digital marketing campaigns and day-to-day activities including:
- - Monitor all digital marketing material in line with marketing plans.
- - Planning and implementing promotional campaigns.
- - Developing strategy for the company in line with company objectives.
- - Co-coordinating campaigns with sales activities.
- - Overseeing the company’s digital marketing budget.
- - Manage and improve lead generation campaigns, measuring results.
- - Preparing online and print marketing campaigns.
- - Design, create and manage promotions and social ad campaigns.
- - Manage efforts in building online reviews and reputation.
- - Analyze key metrics and tweak strategy as needed.
- - Compile reports for management showing results.
- - Monitor trends in social media tools, applications, channels, design, and strategy.
- - Implement ongoing education to remain highly effective.
- - Analyze, review, and report on the effectiveness of campaigns to maximize results.
Digital Marketing Manager
Biahmo
04.2018 - 03.2020
- - Perform research on current benchmark trends and audience preferences
- - Design and implement social media strategy to align with business goals
- - Set specific objectives and report on ROI
- - Monitor SEO and web traffic metrics
- - Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
- - Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
- - Stay up-to-date with current technologies and trends in social media, design tools and applications
Digital Marketing Manager
IKU Mobile
12.2017 - 10.2018
- - Developing the marketing strategy for the company in line with company objectives.
- - Overseeing the company’s marketing budget.
- - Creation and publication of all marketing material in line with marketing plans.
- - Planning and implementing promotional campaigns.
- - Manage and improve lead generation campaigns, measuring results.
- - Overall responsibility for brand management and corporate identity
- - Preparing online and print marketing campaigns.
- - Monitor and report on the effectiveness of marketing communications.
- - Creating a wide range of different marketing materials.
- - Analyzing potential strategic partner relationships for company marketing.
Social Media Team Leader
Pan Arab Media Inc
03.2016 - 12.2017
- Acts as social media community manager for multiple brands, across social channels (Facebook, Twitter, and sometimes Pinterest and Instagram)
- Engages with consumers through social media marketing channels to achieve positive interactions with and recommendations for our products
- Develops content for monthly social media calendars for various brands across different social channels, and coordinates approvals with Legal, Brand as necessary
- Contributes to the implementation of any new functionality or enhancements to social networks and assures consistent brand presence and reputation
- Assists in analyzing the performance of social marketing programs by reviewing campaign results, and gathers insights from those results to optimize interactions with consumers
- Knows the latest social marketing developments, monitors competitive landscape and consumer behaviors in order to understand current and future trends
- Analyze competitor social media activity and provide ongoing overview of the competitive landscape
- Effectively manage social media measurement tools and provide expertise on leveraging them to the fullest potential
Social Media Freelancer
Nillkin Egypt
09.2015 - 07.2016
- Activate the page with different posts, videos, inspiring stories, competition …
- Develop Social Media Strategy
- Prepare Posting Plan monthly
- Page: https://www.facebook.com/nillkinegypt
Social Media Freelancer
Anker Egypt
09.2015 - 07.2016
- Activate the page with different posts, videos, inspiring stories, competition …
- Develop Social Media Strategy
- Prepare Posting Plan monthly
- Page: https://www.facebook.com/Anker.Egy
Social Media Freelancer
Emokhalfa
06.2013 - 09.2015
- Activate the page with different posts, videos, inspiring stories, competition …
- Develop Social Media Strategy
- Prepare Posting Plan monthly
- Page: https://www.facebook.com/emokhalfa
Social Media Guru
Flying Elephant Lab | Yaoota.com
02.2015 - 08.2015
- Acts as social media community manager for multiple brands, across social channels (Facebook, Twitter, and sometimes Pinterest and Instagram)
- Engages with consumers through social media marketing channels to achieve positive interactions with and recommendations for our products
- Develops content for monthly social media calendars for various brands across different social channels, and coordinates approvals with Legal, Brand as necessary
- Contributes to the implementation of any new functionality or enhancements to social networks and assures consistent brand presence and reputation
- Assists in analyzing the performance of social marketing programs by reviewing campaign results, and gathers insights from those results to optimize interactions with consumers
- Knows the latest social marketing developments, monitors competitive landscape and consumer behaviors in order to understand current and future trends
- Analyze competitor social media activity and provide ongoing overview of the competitive landscape
- Effectively manage social media measurement tools and provide expertise on leveraging them to the fullest potential
- Page: https://www.facebook.com/yaoota
Social Media Freelancer
FOTON Egypt
02.2015 - 05.2015
- Activate the page with different posts, videos, inspiring stories, competition …
- Develop Social Media Strategy
- Prepare Posting Plan monthly
- Page: https://www.facebook.com/FOTONEgypt
Social Media Freelancer
HANS EGYPT
01.2015 - 04.2015
- Activate the page with different posts, videos, inspiring stories, competition …
- Develop Social Media Strategy
- Prepare Posting Plan monthly
- Page: https://www.facebook.com/hansegypt
Social Media Team Leader
PromoLinks
11.2014 - 01.2015
- Acts as social media community manager for multiple brands, across social channels (Facebook, Twitter, and sometimes Pinterest and Instagram)
- Engages with consumers through social media marketing channels to achieve positive interactions with and recommendations for our products
- Develops content for monthly social media calendars for various brands across different social channels, and coordinates approvals with Legal, Brand as necessary
- Contributes to the implementation of any new functionality or enhancements to social networks and assures consistent brand presence and reputation
- Assists in analyzing the performance of social marketing programs by reviewing campaign results, and gathers insights from those results to optimize interactions with consumers
- Knows the latest social marketing developments, monitors competitive landscape and consumer behaviors in order to understand current and future trends
- Analyze competitor social media activity and provide ongoing overview of the competitive landscape
- Effectively manage social media measurement tools and provide expertise on leveraging them to the fullest potential
- Page: https://www.facebook.com/Promolinkseg
Social Media Specialist
PromoLinks
04.2014 - 11.2014
- Activate the page with different posts, videos, inspiring stories, competition …
- Develop Social Media Strategy
- Prepare Posting Plan monthly
- Page: https://www.facebook.com/Promolinkseg
Education
Bachelor of Arts - Department of Psychology, Division of Clinical
Faculty of Arts
Al-Minia 05.2011
Skills
Audience engagement
Marketing strategies
Market analysis
Digital marketing
Content marketing
Social media marketing
Email marketing
Social media management
KPI monitoring
Project management
Keyword analysis
Digital advertising platforms
Google analytics
Client relationship management
SEM strategy development
E-commerce marketing
Influencer marketing collaboration
Websites
Training
- has satisfactorily completed the requirement of the training course in: 1- Introduction to marketing 2- Marketing strategies 3- Introduction to Social Media 4- Social Media Toolset
- E-Marketing and social media -Advanced Career Seminar in BUE
- has satisfactorily completed the requirement of the training course in: 1. Priorities management. 2. Power of concentration on goals. 3. How to plane for your life.
- has satisfactorily completed the requirement of the training course in: 1. Role of Elomr project completion programs to (Ingaz) economic opportunities for young Egyptian.
- has satisfactorily completed the requirement of the specialized press diploma in the art from Gomhoreya Foundation.
- Press editing
Personal data
- Date of birth : August 14, 1988
- Nationality : Egyptian
- Marital status : Married
- Military Status : exemption
Certification
E-Marketing and Social media from BUE
Timeline
Digital Marketing Manager
Hefny Pharma Group
10.2023 - Current
Digital Marketing Manager
VIT Fitness
08.2023 - 08.2024
Digital Marketing Manager
Kabnoury Furniture
01.2023 - 08.2023
Digital Marketing Manager
DEVARTLab Pharmaceuticals
07.2022 - 01.2023
Digital Marketing Expert
MACRO GROUP Pharmaceuticals
01.2021 - 07.2022
Marketing Foundations from Linkedin
03-2020
Digital Marketing Advertising Masterclass
03-2020
Digital Marketing Manager
Glamor Medical
03.2020 - 03.2021
أساسيات التسويق الرقمي من جوجل
02-2020
Digital Marketing Manager
Biahmo
04.2018 - 03.2020
Digital Marketing Manager
IKU Mobile
12.2017 - 10.2018
Social Media Tactics from IMFND
05-2016
Social Media Team Leader
Pan Arab Media Inc
03.2016 - 12.2017
Social Media Freelancer
Nillkin Egypt
09.2015 - 07.2016
Social Media Freelancer
Anker Egypt
09.2015 - 07.2016
Social Media Guru
Flying Elephant Lab | Yaoota.com
02.2015 - 08.2015
Social Media Freelancer
FOTON Egypt
02.2015 - 05.2015
Social Media Freelancer
HANS EGYPT
01.2015 - 04.2015
Social Media Team Leader
PromoLinks
11.2014 - 01.2015
E-Marketing and Social media from BUE
05-2014
Social Media Specialist
PromoLinks
04.2014 - 11.2014
Social Media Freelancer
Emokhalfa
06.2013 - 09.2015
Bachelor of Arts - Department of Psychology, Division of Clinical
Faculty of Arts
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