AHMED ASRAN
New Cairo
Summary
Visionary and results-driven executive with over 25 years of experience, and more than 10 years in the dairy and FMCG industries, specializing in business transformation, P&L management, and strategic expansion. A proven leader in driving revenue growth, market share expansion, and operational efficiency across diverse distribution channels. Adept at building and leading high-performing teams, forging strategic partnerships, and executing data-driven business strategies. Currently seeking to leverage my expertise to lead and scale a global organization as CEO.
Overview
26
26
years of professional experience
Work History
Consultant & General Manager
Family Business
06.2024 - Current
- Provided strategic advisory and operational leadership in a family-owned business, optimizing supply chain efficiency and market positioning
- Led business development initiatives, increasing sales and profitability while implementing cost-control measures
- Advised on strategic expansion opportunities, securing key partnerships to drive sustainable growth
Commercial Director
Edafco
01.2019 - 01.2024
- Spearheaded sales & marketing strategy, driving significant revenue growth and improving market penetration
- Managed full P&L responsibility, aligning sales and marketing objectives with company-wide operational strategies
- Built and sustained strong relationships with key accounts, distributors, and retail partners across traditional and modern trade
- I was responsible for the Export Department, where I successfully expanded our market presence from 5 countries to 32 countries, driving significant international growth and strengthening the company’s global footprint
- Developed and implemented an innovative business development strategy, contributing to market expansion and increased brand equity
- Led a team of 30+ employees, including recruitment, training, and performance management
Sales & Marketing Director
Edafco
01.2017 - 01.2019
- Design the distributor agreement, Investment, Area
- Select the most matching distributor according to the distributor’s criteria perception
- Planning (Region – distributor – yearly– Action Plan)
- Achieve targets (Value – Volume) by brand
- Make marketing Activities with distributors
- Follow up Market & Competitors & Brands analysis
- Evaluate regionals sales manager achievement and performance
- Pricing & Stocks
- Forecasting
- Sales fundamentals
- Follow up our products (planning – visibility – outline)
- Preparing yearly promotion calendar
- Making the annual plan in sales and marketing support
National Sales Manager
Elrashidy Elmizan (REMD)
01.2014 - 01.2017
- Led national sales operations, improving market penetration and regional sales performance
- Designed and executed promotional campaigns, enhancing brand visibility and consumer engagement
- Designed and executed distributor agreements and investment plans, ensuring optimal coverage and growth
- Developed and implemented regional and national sales & marketing action plans, achieving revenue and volume targets
- Conducted market & competitor analysis, formulating strategic recommendations for pricing, promotions, and brand positioning
National Sales Manager
United Food Industries (BIANCO)
01.2011 - 01.2014
Regional Sales Manager
Americana Group
01.2009 - 01.2011
- Led and managed regional sales operations, overseeing sales performance, distribution, and revenue growth
- Developed and executed sales strategies to drive market penetration and increase brand visibility in key regions
- Managed and expanded distributor networks, ensuring optimal coverage and strong relationships with key partners
- Conducted market analysis and competitor benchmarking to identify growth opportunities and adjust sales tactics accordingly
- Supervised, trained, and motivated a high-performing sales team, setting clear objectives and ensuring target achievement
- Implemented promotional campaigns and trade marketing activities, enhancing consumer engagement and sales volume
- Worked closely with supply chain and logistics teams to ensure efficient product availability and distribution
- Reported directly to senior management, providing insights on sales performance, market trends, and strategic recommendations
Branch Sales Manager
Greenland Group for Food Industries
01.2007 - 01.2009
Area Sales Manager
Johnson & Johnson Egypt
01.2005 - 01.2007
Sales Supervisor
Johnson & Johnson Egypt
01.2002 - 01.2005
Sales Representative
Johnson & Johnson Egypt
01.1999 - 01.2002
Education
Marketing Management And Research
DR. Ehab Mesallum
Cairo, Egypt09-2021
Financial Management
DR. Ehab Mesallum
Cairo, Egypt09-2019
Leadership & Communication Skills -
Logic Institute
01.2014
Sales & Negotiation Training -
Johnson & Johnson
01.2009
Strategic Planning & Product Marketing -
Al-Ahram
01.2006
Bachelor of Commerce - Accounting Section
Ain Shams University
01.2001
Skills
- Business Strategy & Expansion
- P&L Management
- Sales & Marketing Leadership
- FMCG & Dairy Industry Expertise
- Key Account & Distributor Management
- Market Analysis & Competitive Positioning
- Team Building & Leadership Development
- Supply Chain & Operations Optimization
- Problem-solving
- Deal closing
- Business growth management
Personal Information
- Date of Birth: 05/18/77
- Nationality: Egyptian
- Driving License: Egypt
- Marital Status: Married
Languages And Technical Skills
English (Fluent), Arabic (Native), MS Office Suite (Word, Excel, PowerPoint), ERP & CRM Systems, Data-Driven Decision Making
Timeline
Consultant & General Manager
Family Business
06.2024 - Current
Commercial Director
Edafco
01.2019 - 01.2024
Sales & Marketing Director
Edafco
01.2017 - 01.2019
National Sales Manager
Elrashidy Elmizan (REMD)
01.2014 - 01.2017
National Sales Manager
United Food Industries (BIANCO)
01.2011 - 01.2014
Regional Sales Manager
Americana Group
01.2009 - 01.2011
Branch Sales Manager
Greenland Group for Food Industries
01.2007 - 01.2009
Area Sales Manager
Johnson & Johnson Egypt
01.2005 - 01.2007
Sales Supervisor
Johnson & Johnson Egypt
01.2002 - 01.2005
Sales Representative
Johnson & Johnson Egypt
01.1999 - 01.2002
Leadership & Communication Skills -
Logic Institute
Sales & Negotiation Training -
Johnson & Johnson
Strategic Planning & Product Marketing -
Al-Ahram
Bachelor of Commerce - Accounting Section
Ain Shams University
Marketing Management And Research
DR. Ehab Mesallum
Financial Management
DR. Ehab Mesallum
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