Ahmed Dergham

I'm responsible for the development, enhancement & life cycle of all retail products offered digitally through the 1st Digital Bank in Egypt including Assets, Liabilities, Cards, and bundled Products, with the aim of maximizing profitability and widening clientele base.

Achievements:

I have successfully took part in bringing many products to the market such as USD debit card, Daily Saving Account, Unsecured Credit card, Cash loan against payroll, in addition to manage many products enhancements.

• Manage the development, enhancement & life cycle of all Corporate Liabilities Products with the aim of maximizing profitability and widening clientele base.

• Ensure proper implementation of the annual action plan for introducing new products and enhancing existing products.

• Conduct marketing researches, competitive studies to assess existing products, propose new ones and readdress any shortfalls.

• Collect and refine ideas presented by branches and business Lines to introduce new competitive products.

• Conduct the necessary Cost Benefit Analysis to set pricing of product and propose applied fees & commissions.

•Maintain full knowledge with the product’s business model including its value proposition and the desired business benefits and carry out the product roadmap planning

• Developed and cultivated lucrative relationships with both new and existing clients through effective communication and exemplary interpersonal skills.
• Worked with Branch Network and Direct Banking departments to facilitate communication and deliver personalized solutions to customers.
• Achieved goals for sale of bank products and services and exceeded performance metrics for customer service.
• Communicated regularly with clients to understand needs, evaluate current product use and cross-sell new products.

• Responded to customer requests for products, services, and company information.
• Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
• Updated account information to maintain customer records.
• Provided primary customer support to internal and external customers.