Ahmed Diab
Alexandria
Summary
Experienced with strategic sales planning, dynamic marketing strategies, and team leadership. Utilizes comprehensive market analysis to drive revenue and brand recognition. Track record of fostering team collaboration and achieving measurable success in competitive markets.
Overview
28
28
years of professional experience
2
2
Languages
Work History
Director of Sales & Marketing
Radisson Blu Hotel & Convention Center, Alexandria
01.2012 - Current
- Handling 413 Rooms & Convention Center along with 14 Breakout Rooms.
- Handling Air Lines Catering Unit.
- Job description:
- Initiate, plan, direct and manage the implementation of the company’s sales and marketing strategy. Direct the activities of the Sales, Events and Reservations teams, ensuring that the activities of all team members are aligned with Company strategy.
- ESSENTIAL FUNCTIONS
- Develop the sales and marketing strategy for the property, plan and manage its implementation, liaising closely with key stakeholders (General Manager, Hotel's Owning Company) and be responsible for communication of this strategy to the sales / reservations and events teams.
- Working closely with the Revenue Manager, continuously monitor competitive activity and implement any agreed changes to the property’s sales and marketing strategy.
- Take responsibility for the delivery of the annual Marketing Planning process for the property, fully understanding the Marketing requirements, and the required budgetary guidelines, to enable empowered decisions in all rate negotiations.
- Liaise with General Manager and Hotel Managers to deliver specific hotel marketing projects such as direct marketing, production of sales collateral and advertising campaigns. Ensure full compliance with all Carlson REZIDOR Marketing programs.
- Liaise with the PR and Advertising agencies to ensure effective communication is maintained in line with Marketing strategy.
- Manage the Sales, Reservations and Events teams to ensure the efficient day to day operation of the Sales and Marketing Department and that all revenue and profitability targets are achieved.
- Conduct six monthly performance appraisals for all direct reports, ensuring that pre-agreed objectives are achieved. Where required, identify appropriate development and career opportunities for each team members to ensure high levels of motivation.
- Set annual revenue targets, in line with budget, for all direct sales people, ensuring that they are clear on their revenue target and have a planned strategy to achieve their goals.
- SUPPORTIVE FUNCTIONS
- Ensuring accurate follow up and communication both internally to reservations and accounting departments and confirmation to client. Ensure property rates sheets are accurate at all times.
- Proactively manage a pre-determined number of key accounts/key prospects and other active accounts to ensure maximum yield in line with budgetary objectives.
- Proactively prospect new accounts for the hotel, through following the sales process to convert into ‘producing’ accounts.
- To take responsibility for the compilation and execution of quarterly sales action plans for the sales & events team.
- To arrange and manage familiarization trips in line with business needs.
- Analyzed sales and marketing data for improved strategies.
- Analyzed industry trends and competitor activities to inform strategic decision-making and maintain a competitive edge.
- Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
Director of Sales
Radisson Blu Hotel, Alexandria
01.2008 - 01.2012
- Opening Team
- In conjunction with the Director of Sales & Marketing, initiates, plans, directs and manages the implementation of the hotel’s sales strategy to ensure that the hotel’s facilities and services are sold according to agreed budgeted guidelines. Directs and supervises the day-to-day activities of the property sales, events and reservations resources, ensuring that the activities of all team members are aligned with hotel strategy. Market Analysis, continuously monitors competitive activity and in agreement with the DOS&M, implements any agreed changes to the hotel’s sales and marketing strategy. Responsible for the development of new business within the Transient, Group, Travel and Events segments as well as maintenance of existing accounts to ensure maximum delivery.
- ESSENTIAL FUNCTIONS
- In conjunction with the DOS&M, develops the sales strategy for the hotel, plans and manages its implementation, and responsible for communication this strategy to the sales / reservations and events teams.
- Manages the Sales, Reservations and Events teams (under the direction of the DOS&M), to ensure the efficient day to day operation of the Sales Department. Responsibility for the Hotel’s sales team, liaising daily with the General Manager on sales related issues.
- Provides direction and support to the Events Manager and Reservations, ensuring that all revenue and profitability targets are achieved.
- Conducts six monthly performance appraisals for all direct reports, ensuring that pre-agreed objectives are achieved. Where required, identify appropriate development actions.
- Working with the DOS&M, set annual revenue targets all direct sales people, ensuring that they are clear on their revenue target and have a planned strategy to achieve their goals.
- Ensuring accurate follow up and communication both internally to reservations and accounting departments and confirmation to client. Ensure property rates sheets are accurate at all times.
- Proactively manages a pre-determined number of key accounts/key prospects and other active accounts to ensure maximum yield in line with budgetary objectives. Maintain valid call objectives and relevant action plans for each key account/key prospect and ensure all follow up is executed in a timely manner.
- SUPPORTIVE FUNCTIONS
- Proactively prospects new accounts for the Hotel and following the sales process through to convert into ‘producing’ accounts.
Senior Sales Manager
Starwood Hotels & Resorts
01.2006 - 01.2008
Sales Manager
Starwood Hotels & Resorts
01.2005 - 01.2006
Assistant Sales Manager
Starwood Hotels & Resorts
01.2004 - 01.2005
Sales Executive
Starwood Hotels & Resorts
01.2003 - 01.2004
Front Office Supervisor
Starwood Hotels & Resorts
01.2002 - 01.2003
Front Office Shift Leader
Paradise Inn Group / Windsor Palace Hotel (Opening)
01.2001 - 01.2002
Front Office Guest Relation Agent
Paradise Inn Group / Metropole Hotel
01.1998 - 01.2000
Education
Bachelor Degree - Sociology Science
06-1998
Faculty of Arts
Graduated - High School
07-1994
Skills
MS Office (Excel – Word – Power point – Opera - Salesforce)
Microsoft Outlook
Strategic account management
Persuasive sales presentations
Strategic pricing development
Air Lines Catering unit launch management
Visible study and opening for a new hotel premium extension for 151 units
References
Available upon request
Interests
Sports – Reading
Accomplishments
- Part of a very successful experience for the opening of Radisson Blu Hotel, Alexandria.
- Member in the Commercial Focus Group of the Radisson Blu Hotels in Egypt.
- Opening Alexandrina Convention Center (Radisson Blu Hotel, Alexandria)
Training
- Revenue Maximization
- Yielding Management
- Finance to non-financials
- Leadership Skills
- 7 Habits of effective management
- Proactive Cooperation
- Performance Management and competency based interviewing techniques (PM & CBIT)
- 6 Hats techniques for problem solving
Timeline
Director of Sales & Marketing - Radisson Blu Hotel & Convention Center, Alexandria
01.2012 - Current
Director of Sales - Radisson Blu Hotel, Alexandria
01.2008 - 01.2012
Senior Sales Manager - Starwood Hotels & Resorts
01.2006 - 01.2008
Sales Manager - Starwood Hotels & Resorts
01.2005 - 01.2006
Assistant Sales Manager - Starwood Hotels & Resorts
01.2004 - 01.2005
Sales Executive - Starwood Hotels & Resorts
01.2003 - 01.2004
Front Office Supervisor - Starwood Hotels & Resorts
01.2002 - 01.2003
Front Office Shift Leader - Paradise Inn Group / Windsor Palace Hotel (Opening)
01.2001 - 01.2002
Front Office Guest Relation Agent - Paradise Inn Group / Metropole Hotel
01.1998 - 01.2000
Alexandria University - Bachelor Degree, Sociology Science
Victory College School - Graduated, High School