Ahmed Eissa

• Manage 13 stores with a yearly turnover of $5 million.

• Set yearly sales targets, manage budgets, and analyze financial performance.

• Lead a team of 60 employees, including managers and sales assistants, across all stores.

• Collaborate with marketing to create and execute annual marketing strategies.

• Conduct sales forecasts and participate in open-to-buy discussions, ensuring alignment with financial goals.

• Oversee inventory management, pricing strategies, and visual merchandising.

• Develop relationships with international principals and ensure product customization for Middle Eastern

• Responsible for analyzing, re-forecasting, and reporting the financial performance of the brand through the monthly presentation of P&L.

• Work closely with the marketing department to set yearly marketing plan and follow up with all involved departments to insure excellent execution.

• Responsible for pricing all stock within the brand & margin strategy where applicable.

• Provides input in sales forecast and open-to-buy discussions that review sales and inventory against financial goals, and recommend changes to future order quantities, deliveries, pricing or markdown strategies.

• Work closely with the product department in Mother Company to insure receiving the latest fashion models and fabrics that we require in the Middle East plus working on (special cuts).

• Study and analyze the target market for the product line to ensure the quality and needs.

• Responsible for recruiting, training, monitoring and evaluating a team of 60 employees (managers, assistant managers and sales assistants).

• Review salaries and incentive schemes for shop team in liaison with Finance and HR and make recommendations wherever required.

• Ensure and keep back office Team aligned with business plan and linked with HQ Team.

• Interact with the regional leadership team and responsible for the development of brand strategy

• Control and managing the level of in-store inventory, new product, visual merchandising and collateral materials, ensure their timely availability for marketing activities.

• Identify new store opening opportunities

• Insure thorough and up to date knowledge or retail industry including competitors, retail partner performance and consumer trends.

• To identify opportunities through consumer insights to drive business performance.

Controlled operations for two stores, managing staff to achieve KPI targets.

• Coordinated with suppliers to select products during buying trips.

• Oversaw inventory control, including cycle counts and loss prevention strategies.

Managed three departments (Women, Men, and Children), leading a team of managers and sales assistants.

• Conducted market analysis and inventory management to ensure optimal stock levels.

• Reported to brand directors and coordinated product orders.

• Set performance expectations for the team, monitoring progress towards goals and providing constructive feedback as needed.
• Developed team members'' skills through targeted coaching sessions, resulting in improved individual performance.
• Enhanced team productivity by implementing efficient work processes and regularly reviewing performance metrics.
• Mentored junior staff members, helping them develop their leadership potential and advance in their careers.

• Built relationships with customers to encourage repeat business.
• Solved customer challenges by offering relevant products and services.
• Achieved monthly sales targets consistently by implementing effective sales strategies and maintaining a high level of product knowledge.
• Assessed customer needs and utilized suggestive selling techniques to drive sales.