AHMED ELBAHLAWAN
Alexandria
Summary
Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills.
Overview
14
14
years of professional experience
Work History
Marketing Director
Marseilia Group
01.2019 - Current
- Following up new business opportunities and setting up meetings
- Communicating new product developments to prospective clients
- Providing management with feedback
- Developing growth strategies and plans
- Managing and retaining relationships with existing clients
- Having an in-depth knowledge of business products and value proposition
- Identifying and mapping business strengths and customer needs
- Researching business opportunities and viable income streams
- Following industry trends locally and internationally
- Drafting and reviewing contracts
- Identified and capitalized on new opportunities for business growth of the company.
- Continually built new client business within markets by pursuing strategic targets.
- Collaborated with small teams to design and implement enhancements for projects, which resulted in revenue increases.
- Created effective marketing, sales and other promotional initiatives.
- Assisted in the development of new business lines and new company formation.
Marketing Vice President
Marseilia Group
06.2017 - 01.2019
- Discussed account performance and analytical data with clients to maximize retention and enhance client satisfaction and relationships.
- Adapted marketing strategy to suit performance levels and target key demographics.
- Developed and initiated marketing and service polices, programs and systems to drive organizational vision and align business plans with company objectives.
- Created and assisted with implementation of improved marketing initiatives.
- Proofed all types of marketing collateral to ensure that materials were error-free before they were printed.
- Developed printed marketing materials that were designed to further drive campaigns.
- Crafted marketing plans based research and prospects targeting.
- Assessed marketing campaigns using key metrics and performance indicators.
- Leveraged social media knowledge to engage with target demographic and increase brand visibility.
- Managed the in-house advertising program consisting of print and media collateral pieces.
- Managed new product and content releases.
- Managed both inbound and outbound marketing campaigns to generate new business.
- Evaluated advertising and promotion programs for compatibility with public relations efforts.
- Managed the complete redesign and launch of the company's website in 3 months.
- Established effective working relationships with clients, government officials and media representatives.
- Developed contingency plans and alternative solutions for all projects.
- Developed a brand identity, including a distinctive graphic style and tone, for all company communications.
- Planned and negotiated media buys, including TV, radio, print and digital.
Planning & Follow up Section Head
Marseilia Group
10.2014 - 06.2017
- Managed client marketing strategies and product promotion campaigns.
- Oversaw consistent application of company standards for all marketing collateral.
- Supervised external branding strategies for the purpose of single message output.
- Drafted and proofread marketing, advertising and website copy that was engaging and successful in conveying branding ideas.
- Worked effectively in a heavily cross-functional, fast paced environment.
- Managed new product and content releases.
- Developed a brand identity, including a distinctive graphic style and tone, for all company communications.
- Wrote newsletter marketing copy and presentation materials for special projects.
- Planned and publicized events, including negotiating vendor contracts and designing promotional materials.
- Managed internal communications, including production and management of print and electronic newsletters.
- Tracked negative communication about the organization on websites and blogs and developed strategies for addressing it.
Marketing Specialist
Marseilia Group
11.2011 - 10.2014
- Compiled comprehensive lists describing product and service offerings.
- Answered email and social media messages according to prescribed policies.
- Worked with vendors to develop support materials for campaigns.
- Generated interesting copy with an eye for current trends and viral potential.
- Expanded brand recognition by developing innovative marketing and promotion campaigns.
- Cultivated sponsorship with related and partnering entities to enhance marketing objectives.
- Reviewed and analyzed marketing campaign responses.
- Saved money by cultivating vendor rapport to generate cost-saving supply ordering.
- Managed new product and content releases.
Education
MBA - Business
Alexandria University
06-2019
Skills
- Advertising campaigns
- Social media management
- Effective communication
- Staff management
- Brand development
- Multitasking
- Budgeting and allocation
- Social media marketing
- Social media strategy
- Team building
- Brand positioning
- Key decision making
Timeline
Marketing Director
Marseilia Group
01.2019 - Current
Marketing Vice President
Marseilia Group
06.2017 - 01.2019
Planning & Follow up Section Head
Marseilia Group
10.2014 - 06.2017
Marketing Specialist
Marseilia Group
11.2011 - 10.2014
MBA - Business
Alexandria University
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