Judo player ( Egypt championship 2005)
Ahmed El-Mahdy
Trade Marketing Manager Pharma & Modern Trade
Cairo
Summary
Dynamic trade and marketing professional with a proven track record of driving brand growth and developing impactful marketing strategies. Demonstrates a strong emphasis on team collaboration and adaptability to evolving market demands. Expertise in market analysis and strategic planning delivers reliable results and consistent performance, contributing to overall business success. Committed to leveraging innovative approaches to enhance brand visibility and achieve organizational goals.
Overview
10
10
years of professional experience
2
2
Languages
Work History
Trade Marketing Manager Pharma & MT
Reckitt Benkiser
01.2024 - Current
- Developed and executed strategic trade marketing plans to enhance brand visibility and drive market share growth.
- Collaborated cross-functionally to optimize promotional campaigns, resulting in improved product placement and consumer engagement.
- Analyzed market trends and consumer insights to inform product positioning and pricing strategies, effectively maximizing profitability.
- Led training sessions for sales teams to ensure comprehensive product knowledge and effective merchandising techniques.
- Managed trade spend budgets, ensuring alignment with organizational goals and maximizing return on investment.
- Coordinated with supply chain teams to streamline product availability, enhancing customer satisfaction and reducing stockouts.
Head of Key Accounts
Reckitt
01.2020 - 12.2023
- Increase the contribution of Key Accounts / Pharma channel from 10% to 30%
- Establish Merchandising team to enhance the excitation on ground and ensure the we achieve 100% of visibility and planogram
- Budget Owner responsible for budget management in terms of Promotions, Drives and Rebates to maximize ROI to land on the Targeted NR
- Key accounts sales revenue grow from 65M and target to Close this year 110M
Key Accounts Manager
Reckitt
01.2018 - 01.2020
- Initiate key accounts channel as new Project to increase the focus on top pharmacies in the market
- Assign a Dedicated Team of accounts representatives who will be responsible for managing the key accounts having the necessary skills, experience, and knowledge to handle the specific requirements of key account management.
- Increase Sales Revenue form 30M to 46M in the First year of the Project with Double Digit growth, Then 65m in second year which is 40% growth
Filed Sales Trainer
Reckitt
01.2017 - 01.2018
- Created and implemented Sellout program to measure the impact of medical team on Sellout
- Successfully trained and coached sales teams, resulting in significant improvements in their overall sales performance. This achievement demonstrates your ability to develop effective training programs and deliver impactful coaching sessions that positively impact sales outcomes.
- Developed and implemented comprehensive onboarding programs for new sales representatives, resulting in reduced ramp-up time and increased productivity.
- Implemented feedback mechanisms and evaluation processes to assess the effectiveness of training programs and identify areas for improvement
Medical Representative
Amoun pharmaceutical company
12.2015 - 12.2016
- Demonstrated a track record of consistently exceeding sales targets by effectively promoting and selling pharmaceutical products to healthcare professionals. This achievement showcases your ability to drive revenue growth and achieve outstanding sales results.
- Successfully expanded market presence by identifying and penetrating new territories and accounts
- Developed and maintained strong relationships with key healthcare professionals and key accounts
Education
Bachelor of Pharmacy -
Misr International University
Cairo07.2015
Skills
Market analysis
Trade marketing strategy
Product positioning
Budget management
Cross-functional collaboration
Interests
Timeline
Trade Marketing Manager Pharma & MT
Reckitt Benkiser
01.2024 - Current
Head of Key Accounts
Reckitt
01.2020 - 12.2023
Key Accounts Manager
Reckitt
01.2018 - 01.2020
Filed Sales Trainer
Reckitt
01.2017 - 01.2018
Medical Representative
Amoun pharmaceutical company
12.2015 - 12.2016
Bachelor of Pharmacy -
Misr International University