Ahmed Elmossalamy

• Leading all direct sales activities for residential and hotel-apartment projects in the North Coast area.
• Setting monthly and quarterly sales targets aligned with the company’s overall plan and project timelines.
• Managing and motivating the assigned sales team through daily follow-ups, one-on-one coaching, and performance monitoring.
• Conducting competitive market and project analysis to support positioning and decision-making.
• Preparing regular sales performance reports to support senior management in evaluating progress and identifying opportunities.
• Collaborating with external real estate brokerage firms by presenting project details, sales materials, and providing ongoing support to enhance indirect sales.
• Supporting the development of tailored payment systems and financial offers based on market needs and buyer profiles.
• Acting as the main point of contact between the internal sales team and external brokers to unify strategy and drive project sales

• Developed and maintained relationships with clients and stakeholders.

• Sold multiple residential projects in New Cairo (New Narges, Beit El Watan).
• Conducted ROI analysis and feasibility studies for land purchases and licensing.
• Built and trained a high-performing sales team from scratch.
• Launched a finishing department and oversaw full-unit delivery.
• Developed marketing strategies, analyzed competitors, and led digital campaigns.
• Created brand identity and investor materials.
• Managed day-to-day sales operations, CRM systems, and team performance tracking.

• Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
• Managed daily operations of sales department, including supervision of staff members.
• Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
• Established relationships with key clients, while maintaining existing customer base.
• Created and presented monthly reports to management on sales performance.

• Led team meetings to discuss sales strategies and goals.
• Trained new sales representatives on company products and services.
• Developed promotional materials to support direct sales efforts.
• Organized training sessions to enhance team skills and knowledge.
• Met KPIs consistently by motivating exceptional team performance and enabling consistent sales with hands-on leadership.
• Recruited and trained new sales professionals to quickly build up high-performing team assets.
• Created reports on individual sales performance metrics for management review.

• Used simple and clear sales methods to understand client needs and suggest the right property options.
• Provided excellent support to clients visiting the office and answered all their questions clearly.
• Handled phone and face-to-face inquiries in a professional and helpful way.
• Followed up with clients after the sale to ensure they were satisfied and to provide any needed help.
• Stayed informed about the real estate market to give useful advice on investment opportunities.
• Built strong relationships with clients by explaining legal steps, payment systems, and project details in a simple and clear manner

• Built and managed partnerships with real estate brokerage companies to expand market reach and drive indirect sales.
• Introduced and presented new projects to brokers, including pricing, location advantages, and financial plans.
• Negotiated and structured corporate deals with agencies and institutions to secure bulk sales.
• Provided sales kits, marketing materials, and continuous support to brokers to ensure alignment and performance.
• Monitored broker activity and optimized collaboration strategies to increase lead generation and conversion rates.

• * Reduced past due balances and bad debt by coordinating collection efforts with customer service, sales and billing departments.
  * Obtained and reviewed credit reports, credit references, credit insurance and financial statements to establish credit limits for new accounts.
  * Obtained and interpreted financial statements to assist in credit limit reviews.