Summary
Overview
Work History
Education
Skills
Accomplishments
Additional Information
Timeline
Generic
Ahmed Fouda

Ahmed Fouda

BANK BRANCH MANAGER
Cairo

Summary

By closely managing and driving the sales performance with a hands-on style to grow sales, productivity and service quality. By maintaining a high personal profile in the community By conducting a daily sales brief to inform, direct and motivate the team By monitoring and acting on daily sales activity management information and other internal information tools. Customers / Stakeholders By ensuring Sales Floor Management is in place, customers’ needs are identified and they are matched to the appropriate member of the team to maximize the sales potential or the appropriate channel By personally managing the sales floor at the branch on a regular basis to lead from the front To role model customer focused leadership across the business at all times to ensure the delivery of an excellent customer experience. To promote the Groups Global brand, promote the bank’s profile in the community and drive others to do the same. To directly grow our Wealth and Premium Banking business To drive HSBC customer recommendation. Deliver fair outcomes for our customers and ensure own conduct maintains the orderly and transparent operation of financial markets. Leadership & Teamwork To be a leader, coach and role model aligning with the Bank’s strategic imperatives To create an environment that engenders HSBC’s desired culture and facilitates ongoing investment in people To engage and develop a team of Managers to be capable of leading their managers and teams to deliver results, through regular coaching and feedback To drive a high performance culture through effective people & performance management To ensure high performing individuals are retained & appropriately deployed to key business opportunities To contribute to the wider success of Egypt RBWM through the sharing of best practice and a collaborative approach across the Sales and Distribution Network. By holding regular meetings with team members, and otherwise, to effectively communicate and address bank, region, branch and individual performance issues and successes. By creating a working environment that results in success and business growth. By developing the skills of the team and providing them with appropriate coaching, guidance and career development opportunities. Operational Effectiveness & Control Ensuring a consistently high level of customer service through seeking ways of streamlining and improving turnaround times by effectively dealing with customer complaints and achieving ongoing improvement in the Customer Satisfaction Rating. To ensure all lending is undertaken and controlled in accordance with HSBC Group and Credit Policy standards. By continually monitoring and reviewing procedures in place and ensuring compliance with BIM/FIM requirements, audit recommendations, local laws and the Group’s compliance and money laundering requirements. Manage operational risk by issuing relevant MI to identify risk situations and take any appropriate action to minimize loss. To continually reassess the operational risks associated with the role and inherent risk in the business, taking account of changing economic or market conditions, legal and regulatory requirements, operating procedures and practices, management restructuring and the impact of new technology. The designated account owner of GL and Suspense accounts will have the overall responsibility for the Suspense accounts opened and operated under area of responsibility and adherence to standards and guidance contained in the Suspense account Responsibility Document September 2010.

Overview

22
22
years of professional experience
1
1
year of post-secondary education
2
2
Languages

Work History

BRANCH MANAGER

HSBC BANK EGYPT
06.2018 - Current
  • The role is responsible for leading, developing and managing a branch to ensure achievement of the business objectives with responsibility for Retail
  • The role will:
  • Ensure delivery of a consistently excellent customer experience and encourage customer migration to alternative channels
  • Operate with the highest standards that meet and exceed all regulatory requirements and ensure that front line act as first line of defense by having right conversations with customers
  • Deliver fair outcomes for our customers and ensure both own and employee conduct maintains the orderly and transparent operation of financial markets
  • Be accountable for minimizing risk and maximizing operational efficiency
  • Achieve results by working with the whole branch team, local market and wider community
  • Ensure strict alignment to global standards
  • Play active role as part of wider area/regional leadership team
  • Deliver branch plan including leads/sales prospect management and overall customer experience
  • Manage a branch covering Retail only and managing Network Leaders
  • Listed below are the outcomes performed by this role that directly align with key business goals
  • All performance should be in support of achieving these outcomes
  • 1
  • Acquire and Deepen Customer Relationships to Achieve Branch Plan 2
  • Lead, Develop and Manage the Team 3
  • Lead Branch Operations 4
  • Manage Customer Experience 5
  • Protect the Bank
  • The jobholder has a primary responsibility for:
  • Maximizing income growth
  • Leading sales floor management across the branches to ensure opportunities are identified and customer needs are met effectively, maximizing all available resources
  • Effective deployment of resources to maximize sales volumes, income and potential customer value whilst controlling costs
  • The branch’s appearance and its maintenance Compliance with internal and external regulations and requirements
  • The jobholder will also continually reassess the operational risks associated with the role and inherent in the business, taking account of changing economic or market conditions, legal and regulatory requirements, operating procedures and practices, management restructurings, and the impact of new technology
  • This will be achieved by ensuring all actions take account of the likelihood of operational risk occurring
  • Also by addressing any areas of concern in conjunction with line management and/or the appropriate department
  • Principal Accountabilities: Key activities and decision making areas
  • Impact on the Business/Function
  • Delivery of the RBWM plan

Deputy Branch manager, Branch Operations manager &, Branch Money Laundering compliance Manager

HSBC BANK EGYPT
09.2003 - 06.2018

Sales Representative

Citi Bank
06.2002 - 08.2003

Egyptian American International Bank
07.2001 - 09.2001
  • Training in the operation department

Education

High School Diploma -

El Shahin School
Kuwair City
04.1995 - 04.1996

Bachelor of Accountancy - Accounting And Business Management

Alexandria University
Alexnadria
07.2002 - 07.2002

Skills

Personal SkillsCommunication skillsGood OrganizationTeam BuildingLeadershipDealing with changesProblem solving skillsInterpersonal skillsStratigic thinking

Accomplishments

  • Anti- Bribery and Corruption program
  • Health and safety awareness
  • Operation Guide lines workshop
  • Performance Management
  • Introduction to Insurance
  • Unconscious learning for Employee
  • Business continuous Awareness
  • Compliance and Reputational Risk
  • Operational Risk Awareness
  • Information Security (Securing Information, Protecting Reputation)
  • Anti-Money Laundering and Sanctions Awareness
  • Bribery Zero Tolerance (Anti-Bribery and Corruption)
  • Business Resilience (Planning Pays Off)
  • Complaints Management
  • Global Access Management Recertification (GAMR)
  • FATCA Overview
  • Global RBWM FATCA Operational Training
  • Having the Right Conversations - Ask the Right Questions
  • Information Security Risk and Privacy/Data Protection Awareness
  • Sanctions Awareness Training Program
  • Sanctions (What you should know)
  • Too Hot to Handle
  • Engaging with Customers in the Context of Financial Crime
  • Operational Risk Foundation and Manager Level
  • Sanctions (Everyone’s Responsibility)
  • Customer Due Diligence Key Concepts
  • Bribery & Corruption Exclusion
  • Operational Risk Exclusion
  • Rebuilding Trust in Banking Exclusion
  • Anti-Money Laundering (Detect Deter Protect)
  • Introduction to Data Management
  • Common Reporting Standard (CRS)
  • At Our Best
  • Building Financial Crime Capability
  • Market Conduct Risks
  • Protecting the Customer
  • Building Financial Crime Capability for BM and CCL (Core Policy)
  • Building Financial Crime Capability - Branch Managers and Contact Centre Leaders
  • BFCC - Customer Tax Evasion, CRS and FATCA
  • Fighting Financial Crime
  • Email Security and Phishing Recognition
  • Values, Conduct and Me
  • Putting Customers First
  • Managing Customer Complaints - Post-assessment
  • Critical thinking and problem solving
  • Productivity mindset
  • Strategic thinking
  • Project management

Additional Information

  • PUBLIC PUBLIC PUBLIC
  • Maintain HSBC internal control standards, including the timely implementation of internal and external audit points together with any issues raised by external regulators. To ensure that independent Audit review recommendations on Operational Risk are implemented. Maintain internal control standards, including the timely implementation. maintain internal control standards, including the timely implementation. 1. To assist line management in their responsibility for complying with all relevant regulations, including the provision of advice on compliance money laundering issues. 2. To monitor changes to business practices and products to ensure that compliance money laundering procedures and controls are adequate to cover them. 3. To monitor and check for adherence to compliance/money laundering procedures and controls. 4. To ensure that ML training courses are conducted quarterly to relevant staff including the GPP and local regulation requirements. 5. To report immediately up to the next level in the group compliance structure local senior management all material and significant breaches or potential breaches of regulations which he/she aware of any significant cases of irreconcilable dispute with the management. 6. To issue reports and certificates, at least half yearly, to the next level to the group compliance structure. 7. To keep the appropriate ACO advised on all significant issues. 8. To foster good regulations in case of need. 9 To liaise the relevant Group Audit Department in relation to compliance matter including the provision of technical support and guidance and other support functions with compliance responsibilities . 10. To prepare an annual plan for his/her area of responsibility adequately to reflect these accountabilities ,the compliance /ML risks in his/her area of resources needed to the job and to agree the plan with his CEO and functional managers. 11. Where BMLCO has one or more compliance /ML staff working for him/her, either directly or as part of the staff of a sub-division of the business, to ensure that they are properly managed. 12. To act as a central point for the receipt and validation of money laundering suspicion reports with relevant business unit. To pass money laundering suspicion reports to the MLCO who will be responsible for reporting such cases to group compliance /local authorities. 13. To advise the next level in the Group compliance structure, group audit and local internal audit, the dates of inspections by local regulators and to provide copies of reports received.
  • Experience in both front and back office within WPB operations and sales , 14 as an operation role and 5 as a branch managers . Experience of dealing with customer s ,all kind of customer segments and managing portfolios . Ability to manage and mitigate risks effectivity . Long years of experience for managing within complex environments . Wide Knowledge of the external environment, regulations ,policies,market and sales . Excellent understanding of HSBC group strategy, values and process . Experience in managing , coaching and developing teams ,suborders /leadership skills . Experience in dealing with vendors /departments /stockholders with all of its related challenges .

Timeline

BRANCH MANAGER

HSBC BANK EGYPT
06.2018 - Current

Deputy Branch manager, Branch Operations manager &, Branch Money Laundering compliance Manager

HSBC BANK EGYPT
09.2003 - 06.2018

Bachelor of Accountancy - Accounting And Business Management

Alexandria University
07.2002 - 07.2002

Sales Representative

Citi Bank
06.2002 - 08.2003

Egyptian American International Bank
07.2001 - 09.2001

High School Diploma -

El Shahin School
04.1995 - 04.1996
Ahmed FoudaBANK BRANCH MANAGER