Ahmed Fouda
Cairo
Summary
A results-driven leader with more than sixteen years of experience specializing in formulating high-quality corporate plans, building strong business relationships with stakeholders, managing and motivating subordinates and tackling critical business challenges. An innovative expert equipped with a diverse range of skills in developing business strategies, managing the interests of many stakeholders, and ensuring that operations are following the company's vision and goals. A self-motivated professional with a strong track record of formulating managerial strategies and playing an influential role in the establishment, management, growth, and retention of significant projects.
Overview
15
15
years of professional experience
Work History
Senior Product Lead.GTB Tribe
Banque Misr
08.2023 - Current
- To achieve the bank's business objectives, create a clear strategy for Payments, Collections and Reporting Products
- This includes defining the commercial plan ,vision, mission, and goals for payment-related products and services
- Develop a product roadmap that outlines short-term and long-term plans for payment products
- Prioritize features and enhancements based on customer feedback, market research, and business priorities
- Collaborate with cross-functional teams, such as engineering, design, marketing, sales, and customer support, to ensure successful payment product development and launch
- Perform market research to understand customer needs, industry trends, and competition in the payment ecosystem, and use this information to identify opportunities and threats
- Identify opportunities to increase payment processing volume, expand into new markets, or introduce new monetization strategies to drive revenue growth
- Monitor Objective key Results (OKRs) using data analytics and metrics to gain insights and make informed decisions about payment product performance.
Head of Cash Management
Abu Dhabi Commercial Bank - Egypt
01.2022 - 08.2023
- I led the creation, launch, and commercialization of new cash products that resulted in $4 million in new revenue and increased the bank's share of wallet
- My responsibilities included acquiring new Cash Management business, penetrating deeper into existing clients both horizontally and vertically, refining the department strategy statements, positioning, market segmentation, and objectives
- I also maintained customer contacts, formed strategic alliances with reputable and competent business partners to promote business, and developed key performance indicators to track and improve performance
- I inspired, motivated, and trained employees to achieve their full potential through positive reinforcement and incentive programs
- Additionally, I identified business issues and their implications on operations and bank efficiency, ensured the filing of legal and regulatory paperwork, and monitored compliance with laws and regulations.
Head of Cash Management Sales
EBANK
03.2020 - 01.2022
- I was responsible for developing and implementing the sector's business plan to meet the goals set by the board of directors and shareholders
- The plan aimed to maximize earnings through fees and interest, as well as sharing market insights with the development team
- Despite the challenges posed by the COVID pandemic, we managed to onboard a considerable number of clients onto our electronic payment platform, increasing our digital penetration ratio from 15 to 45%
- I reviewed the annual sales targets and action plans for priority accounts and maintained trust-based relationships with business partners, shareholders, and government officials to promote the company.
Senior Cash Management Manager
Attijariwafa bank Egypt
06.2018 - 03.2020
- I have experience in developing and implementing innovative solutions for Payments and Receivables
- My focus has been on enhancing customer value and raising brand awareness in targeted market segments
- I successfully built two main products - Corporate Internet Banking (Enquiry) and a Governmental payments portal
- These products were later commercialized by applying KPIs to Relationship Managers to ensure we achieved our budgeted figures
- I reviewed annual sales targets and action plans for 'Priority Accounts' with RM
- I also communicated with clients and addressed their concerns, involving top management and functional partners when necessary to achieve a timely resolution
- I monitored the sales pipeline system for new opportunities and old transactions to ensure sales targets were met within yearly objectives.
Client Implementation Manager
HSBC
10.2009 - 05.2018
- I was responsible for converting at least 60% of estimated business deals into actual revenue by following up and implementing agreed-upon products and services.
Teller
HSBC
05.2006 - 10.2009
Marketing Executive
Imperial
01.2005 - 03.2006
Education
BSc - Accounting
Skills
Agile
banking
business plans
business strategy
cash management
communication skills
critical thinking
customer relations
english
Product positioning
Accomplishments
-Successful product commercial plan to Payment and Collection streams
-Introduced new products within Payment and Collection; Gov payment via Integration with our national payment aggregator, Bulk transfer, Request to Pay, Pay by link, Runner portal, Local mandate processing for Direct debit etc..
Timeline
Senior Product Lead.GTB Tribe - Banque Misr
08.2023 - Current
Head of Cash Management - Abu Dhabi Commercial Bank - Egypt
01.2022 - 08.2023
Head of Cash Management Sales - EBANK
03.2020 - 01.2022
Senior Cash Management Manager - Attijariwafa bank Egypt
06.2018 - 03.2020
Client Implementation Manager - HSBC
10.2009 - 05.2018
Teller - HSBC
05.2006 - 10.2009
Marketing Executive - Imperial
01.2005 - 03.2006
- BSc, Accounting