Ahmed Karam Ismail
Dubai-Cairo
Overview
8
8
years of professional experience
Work History
Head of Commercial
Homzmart
06.2024 - Current
- Led the development and execution of category strategies for Egypt, maximizing sales, profitability, and market share
- Optimized product assortment planning by selecting high-demand products and top brands, resulting in a 30% improvement in inventory turnover and a 10% increase in customer satisfaction scores
- Cultivated and Facilitated data-driven pricing strategies for assigned categories, balancing competitiveness, and profitability
- Managed and negotiated with suppliers to secure favorable pricing, terms, and product availability, ensuring a strong and reliable supply chain
- Collaborated with marketing and merchandising teams to develop promotional campaigns and in-store displays to drive category sales
- Monitored category performance metrics (sales, margins, inventory levels) and Spearheaded strategies to
- Improve performance and achieve category targets
- Managed and maintained strong relationships with key vendors and suppliers, fostering mutually beneficial partnerships
- Orchestrated the development and execution of data-driven category strategies for Egypt, leading to a 20% increase in sales, a 23% improvement in profitability, and a 15% growth in count of sellers ,35% selection
- Conducted thorough market research and in-depth competitor analysis, enabling data-supported pricing strategies that significantly increased profitability by 20% for the home categories.
Head of Category Management
Flextock
08.2023 - 06.2024
- Initiated fiscal management initiatives, including meticulous budgeting and rigorous financial performance monitoring
- This ensured strategic resource allocation, resulting in a substantial 10% cost reduction while consistently exceeding financial targets
- Implemented strategic procurement initiatives to refine product selection and purchasing efficiency; resulted in a 17% revenue increase and a 15% enhancement in profit margins
- Maximize product assortment planning by selecting high-demand products and top brands, resulting in a 60% improvement in inventory turnover and a 12% increase in customer confirmation rate
- Formulated and implemented innovative pricing strategies, negotiating with suppliers to boost profit margins by 20% while leveraging market insights for superior product positioning and competitive cost management
- Conducted comprehensive market research to anticipate and capitalize on e- commerce trends, adapting the product portfolio to fulfill evolving market needs and consumer preferences, YOY increase in selection by 121% of selling Products
- Nurtured and expanded vendor partnerships, securing advantageous terms, and ensuring a consistent and competitive supply of quality products, contributing to sustained business success, increasing number of vendors by 52% YOY
- Spearheaded the development and implementation of an e-commerce strategy that Grew customer engagement and retention, resulting in a 20% uplift in repeat purchases
- Initiated and managed cross-border expansion projects, successfully launching new product lines in the KSA market, leading to a 45% increase in regional sales
- Enacted advanced analytics and reporting tools to monitor category performance, enabling data-driven decision-making and a 60% improvement in inventory turnover
- Constructed and achieved robust category strategies, aligned with corporate targets, resulting in a 21% revenue boost and a 13% improvement in profit margins through strategic market positioning and data analytics.
Senior Category Manager
Floward
02.2023 - 08.2023
- Increased category selection by 55% YoY, expanding customer options and driving sales.
- Grew supplier network by 19%, fostering strong vendor relationships and ensuring product availability.
- Negotiated favorable pricing strategies, leading to a 127% YoY increase in Gross Merchandise Value (GMV) for my assigned category.
- Implemented data-driven initiatives that boosted category margin by 125% YoY, contributing significantly to company profitability.
Category Manager-Sports
Amazon
12.2019 - 12.2022
- Conceptualized comprehensive data analytics to fine-tune pricing strategies and promotional campaigns, achieving a 30% increase in quarterly profits and a 20% rise in repeat customer purchases
- Innovated operational processes by integrating cutting-edge tech solutions; Multiplied customer engagement by 40% and streamlined workflows, resulting in a 25% boost in efficiency
- Directed a team of category analysts, boosting productivity by through strategic mentorship and fostering a culture of continuous learning and development
- Pioneered customer feedback integration, resulting in a 40% increase in customer satisfaction scores and a 25% boost in repeat purchases within six months
- Crafted and executed robust category strategies, aligned with corporate targets, resulting in a 222% revenue boost and a 13% improvement in profit margins through strategic market positioning and data analytics
- Secured cost-effective contracts with 52+ suppliers, enhancing product margins by 118% and fostering stronger supplier partnerships, contributing to a 58% increase in overall profitability
- Facilitated cross-functional collaboration with Marketing, Supply
- Chain, and Finance teams, ensuring seamless execution of category initiatives and achieving high project completion rates
- Dived deep into inputs and understands the downstream impact of changes to pricing, selection, and convenience for multiple subcategories Identifying, prospecting, and acquiring high- potential sellers to Amazon platform
- Established the performance of multiple subcategories, demonstrating a deep understanding of the impact of changes to pricing, selection, and convenience on the overall Retail P&L
- Developed and Completed comprehensive strategies to enhance revenue and margin growth, while proactively identifying and recruiting high potential sellers to expand the platform's offerings
- Collaborated with the supply chain team to enhance inventory management, resulting in a 75% reduction in stockouts and an improvement in delivery times for key products
- Led a cross-departmental initiative to enhance the online product catalog, improving product descriptions and images, which increased customer engagement and product page views by
- Developed and maintained strong relationships with key suppliers, conducting regular performance reviews and negotiations to ensure product quality and competitive pricing, leading to a 10% increase in overall category profitability.
- Improved customer satisfaction by tailoring product offerings to meet specific market demands.
- Streamlined procurement processes, resulting in more efficient order management and timely deliveries.
Key Account Manager
Amazon– Cairo
09.2016 - 12.2019
- -Strategically amplify Amazon's profitability and selection growth by skillfully closing deals through a combination of outbound prospecting, cold calling, targeted emails, and meticulously planned marketing campaigns
- Cultivated a deep comprehension of both current and prospective customer needs to champion and expedite the delivery of site features, enhancing the Amazon shopping experience to unparalleled levels
- Foster and adeptly manage seller partnerships, overseeing supplier contracts, maintaining robust daily interactions, and negotiating for marketing contributions
- Devised comprehensive business strategies for emerging opportunities and oversee the execution of detailed project plans for the introduction of new features, integrating sophisticated merchandising and pricing tactics
- Led and synchronize cross-functional team efforts, ensuring clear communication with all internal and external stakeholders, while adeptly adhering to stringent deadlines
- Performed incisive financial analyses on prospective business avenues to consistently meet and surpass targets for revenue and profitability
- Analyzed nuanced customer data and formulate strategic recommendations to unlock and augment the full potential of business opportunities
- Implemented and operationalized a strategic plan to penetrate new market segments, resulting in the acquisition of 150+ high-value accounts within six months
- Orchestrated the launch of a customer loyalty program for key accounts, leading to a 64% increase in average order value and a 20% increase in customer retention rates
- Negotiated and secured long-term contracts with top-performing sellers, ensuring a consistent and high-quality product offering and strengthening
- Amazon's market position.
- Expanded key account base by identifying and cultivating new business opportunities.
- Strengthened client relationships through regular communication and effective problemsolving.
Education
Bachelor of Business administration -
Cairo University
Cairo, C07.2013
Skills
- SQL, Excel-PowerPoint
- Strategic Planning
- Market Analysis & Competitor Intelligence
- Sales & Marketing Strategy Development
- Pricing Strategy Development
- P&L Management & Responsibility
Languages
Timeline
Head of Commercial
Homzmart
06.2024 - Current
Head of Category Management
Flextock
08.2023 - 06.2024
Senior Category Manager
Floward
02.2023 - 08.2023
Category Manager-Sports
Amazon
12.2019 - 12.2022
Key Account Manager
Amazon– Cairo
09.2016 - 12.2019
Bachelor of Business administration -
Cairo University
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