Summary
Overview
Work History
Education
Skills
Timeline
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AHMED KHALED AZMY

AHMED KHALED AZMY

Senior Digital Marketing & Growth Consultant
Cairo

Summary

I am a Digital Marketing Manager with 10+ years of experience driving growth and revenue across multiple industries, including clinical, fashion, furniture marketplaces, electronics, groceries, and lifestyle brands. My expertise spans both full-time leadership roles and independent consultancy, where I help businesses scale their digital presence and turn advertising spend into measurable sales.

I specialize in lead generation, customer acquisition, and conversion optimization, with a proven track record of building marketing funnels that generate qualified prospects and support sales teams in closing high-value deals. My skill set covers the full spectrum of paid platforms and performance marketing, including Meta Ads, Google Ads, TikTok, LinkedIn, and programmatic channels, alongside analytics and tracking tools to ensure ROI-driven campaigns.

What sets me apart is my ability to adapt strategies to diverse industries—whether it’s boosting brand awareness in lifestyle markets, creating direct-response funnels for clinical services, or driving large-scale e-commerce growth in furniture and electronics.

With a data-driven mindset and creative problem-solving, I thrive in competitive markets, leading campaigns that balance performance, storytelling, and long-term growth.

Overview

11
11
years of professional experience
1
1
Language

Work History

Digital Marketing Consultant

Swan Loupes UAE
06.2024 - Current
  • Plan and execute lead generation campaigns across channels (Google Ads, Meta Ads, LinkedIn Ads, email, SEO, content).
  • Develop gated content, landing pages, and lead magnets to attract healthcare professionals.
  • Implement lead scoring and qualification systems in CRM
  • Manage paid advertising campaigns with a focus on ROI and cost per qualified lead.
  • Track KPIs (CPL, CAC, lead-to-deal ratio) and adjust strategies.
  • Getting Qualified leads over 60%
  • Split testing lead campaigns on different platforms with different creatives and landing pages/messaging campaigns


  • Retargeting interested prospects and providing free demos and customizations to help close the deals and increase sales
  • Boosted Revenue to 6x

Digital Marketing Consultant (Part Time)

The Gentle Dentist (Egypt)
06.2022 - Current
  • Developed and executed targeted digital marketing campaigns across Facebook, Instagram, and Google Ads, resulting in a consistent flow of qualified leads and new patient bookings each month.
  • Acquired over 2000 New patients in the last year
  • Retention rate is almost 60% ( Patients following up for procedures yearly(
  • Managed end-to-end paid advertising strategy including audience targeting, ad creatives, budget allocation, and campaign optimization, reducing cost-per-lead (CPL) by 30% while increasing conversion rates.
  • Created compelling ad copy, visuals, and patient-focused content that improved engagement and trust, leading to 400% growth in social media inquiries.
  • Implemented retargeting campaigns for website visitors and social media engagers, boosting appointment conversion by
  • Monitored analytics and KPIs (CTR, CPL, ROAS) to optimize campaigns, ensuring maximum ROI for the clinic’s marketing spend.
  • Collaborated with the clinic’s staff to align marketing promotions with available treatments, seasonal offers, and patient needs.

Consultant / Freelance

Shopify.com Clients
01.2015 - Current
  • 6+ years experience in designing online stores using Shopify
  • Designing High converting landing pages for dropshipping products for clients suitable for all marketing platforms.
  • Offering consultancies to improve already built stores & applying marketing strategies for them
  • Handling online marketing for stores including social media marketing & influencers marketing and creating all campaigns for them
  • Creating video content for creatives needed for each product with engaging scroll stoppers
  • Monitor traffic in Google Analytics, liaising closely with the marketing team for on-going optimization.

Digital Marketing Manager

La Casa Egypt
12.2021 - 11.2023
  • Develop and execute a comprehensive digital marketing strategy to drive traffic, sales, and brand awareness.
  • Define KPIs, track performance, and optimize campaigns for cost efficiency and ROI.
  • Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
  • Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
  • Implemented innovative video marketing campaigns that showcased key product features and drove increased audience engagement.
  • Devised monthly Media plans that targeted targeted Sales/ROI
  • Boosted Return on Ad Spend to 12x
  • Worked closely with operation and Merchandise to implement competitive deals on top demanding products
  • Aligned my work with Head of creative to increase engagement rate, conversion rate and to deliver unique Visuals that captures attention

Performance Marketing Manager (Full-time)

TiLa
06.2019 - 07.2022
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
  • Boosted App installs using multi platform ads getting cheap CPI as low as 09$ on occasions and 3-8$ on other occasions targeting higher end users in a very competitive Marketplace
  • Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed like Branch, Appsflyer and our own Dashboards analyzing CRM/CTR of all website and user journey
  • Elevated brand visibility by developing and executing comprehensive marketing campaigns across multiple digital platforms.
  • Worked closely with Brands & Campaigns manager, Merchandise manager and Head of Design to create a month calendar for Tactical and Always on campaigns to keep scaling performance & coming up with creative designs that helped stand out.
  • Creating media plans monthly with estimates to target certain number of impression to each category
  • Split tested with multiple strategies for App conversions and website conversions
  • Hit first 1000 orders in Black Friday 2021


Consultant (Outsourced) for Facebook Ads Management

Primatus Marketing
02.2019 - 05.2020
  • 2 Consultation calls weekly to discuss performance and to decide which products to test for Facebook Ads for each client (assigned to 17 clients with different stores)
  • Product research & how to come up with untapped products with minimum competition
  • Setting up Facebook ads from scratch and coming up with a strategy to help maximize conversions with minimum ad spend or to test efficiently for clients with a limited budget/beginners
  • Monitoring campaigns and and optimization
  • Creating highly converting video Ads for clients when testing a new product with 3 different variations
  • Creating engaging Ad copies
  • Creating 2D Ads
  • Full custom store design optimized to increase Conversion Rate and with a custom theme, user friendly on all devices.

Digital Marketing Consultant

TopnTuk
06.2024 - 06.2025
  • Revitalized paid advertising strategy, achieving 10–13x ROAS on Facebook & Instagram campaigns.
  • Transformed sales performance after 3 prior agencies failed, turning $10K+ in unproductive ad spend into profitable growth.
  • Drove marketplace sales exclusively for local Egyptian brands and vendors, strengthening brand visibility and customer acquisition.
  • Oversaw end-to-end campaign management including strategy, targeting, creative optimization, and budget allocation.
  • Collaborated with vendors and internal teams to align marketing efforts with business growth objectives.

SEM Analyst

Jumia Egypt Online Store
01.2018 - 01.2019
  • Creating DSA campaigns
  • Writing Ad text copies in English and Arabic relevant to the market
  • Analyzing data & coming up with a marketing strategy to run and imitate online live campaigns using PPC advertising mostly focusing on Search and GDN campaigns
  • Doing extensive keyword research that meets the project's requirements in promoting the products & services related to that project while handling budgets
  • Structuring Search Network campaigns & optimizing it with efficiency for most cost efficient budget strategy with maximum ROI goals & increasing conversions.
  • Analyzing & reporting performance through Google Analytics
  • Coming Up with decisions on when to kill, scale or maintain campaigns as they are depending on performance.

SEM Analyst - SMM Executive

Elabelz
06.2016 - 01.2018
  • Creating SKAG Campaigns with targeted keywords relevant for each product
  • Creating a global generic negative list to attach for all campaigns
  • Writing compelling high converting Ad text (EN, AR) and descriptions for all GCC countries that achieve a high CTR & gives a rewarding high quality score based on Ad relevancy
  • Adding sitelinks, callout extensions, using best practices to expand our Ads
  • Track user behavior and insights through Google Analytics and Search Console. Check reports to utilize insights to optimize campaigns accordingly to increase CR and achieve better ROI.
  • Monitoring campaigns through testing phase after launching to ensure they don’t overspend and to control budget.
  • Coming up with new keyword ideas that appear from the broad match modifier and phrase match that are converting and try to scale them
  • Coming up with decisions on when to kill, scale or adjust campaigns or certain Ad groups after the testing phase and keep optimizing accordingly.
  • Track the highest trending keywords through different tools, such as Google Trends and Adwords or paid tools
  • Create, edit and translate all Arabic content for SEM marketing, Social Media Ad copies, and proofread all marketing material.
  • Creating Engagement, Conversions, Awareness, Video View & Retargeting campaigns on Social Media platforms mostly Facebook & Instagram

Education

Bachelor of Science - Business Administration

City International University

Major Diploma in HR - Human Resources Management

American University in Cairo (AUC)
New Cairo
04.2001 -

Skills

SEM analyst - Content creation - Product Description - Social Media Marketing (Facebook & Instagram) - Video Editing - Store Creation & Design - Product Research

Sales planning

Keyword research analysis

Digital marketing strategy

Email marketing campaigns

Social media marketing

Google analytics setup

Team collaboration

Influencer marketing strategies

Data-driven decision making

Strategic planning

Communication and writing skills

Landing page design

Revenue generation

Timeline

Digital Marketing Consultant

Swan Loupes UAE
06.2024 - Current

Digital Marketing Consultant

TopnTuk
06.2024 - 06.2025

Digital Marketing Consultant (Part Time)

The Gentle Dentist (Egypt)
06.2022 - Current

Digital Marketing Manager

La Casa Egypt
12.2021 - 11.2023

Performance Marketing Manager (Full-time)

TiLa
06.2019 - 07.2022

Consultant (Outsourced) for Facebook Ads Management

Primatus Marketing
02.2019 - 05.2020

SEM Analyst

Jumia Egypt Online Store
01.2018 - 01.2019

SEM Analyst - SMM Executive

Elabelz
06.2016 - 01.2018

Consultant / Freelance

Shopify.com Clients
01.2015 - Current

Major Diploma in HR - Human Resources Management

American University in Cairo (AUC)
04.2001 -

Bachelor of Science - Business Administration

City International University

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AHMED KHALED AZMYSenior Digital Marketing & Growth Consultant