Ahmed Mansour

• Marketing Manager is the day-to-day lead for all marketing program, campaigns, and events.
• Responsible for helping Zaytoun grow its business and develop the brand image, through Handling all direct marketing activities and Communications Tools.
• Developing, planning and organizing marketing support annual plans to achieve the organization objectives and marketing strategies.
• Handling all the external marketing Communication Tools including marketing BTL campaigns in coordination with partners.
• Manage events including planning, organizing, managing operations and reporting events’ results and outcomes while ensuring deadlines and budgets are adhered to.
• Manage the entire lifecycle of marketing campaigns, printings, outdoors and activations.
• Follow up with all Marketing Activations, Events, and Sponsorships.

• Supervise the creation of internal communications, press releases and speeches given by executives, as well as Web or social media presence, is all in the domain of communications management.
• Planning & Implementing company’s Marketing Strategies, allocating budget items of detailed activities timetable such as:
  • Branding activities
  • Advertising and promotions through different Media Channels such as (TV, Digital, Radio,Billboards, etc.)
  • Create, Develop & Execute ZA-Mall Project Launch campaign
  • Responsible for Media planning and all Media Buying process

I headed up WIZIO'S Business development efforts in Egypt.

Responsibilities:

• Develop a growth strategy focused both on financial gain and customer satisfaction.
• Conduct research to identify new markets and customer needs
• Arrange business meetings with prospective clients
• Promote the company’s products/services addressing or predicting clients’ objectives
• Prepare sales contracts ensuring adherence to law-established rules and guidelines
• Keep records of sales, revenue, invoices etc.
• Provide trustworthy feedback and after-sales support
• Build long-term relationships with new and existing customers
• Develop entry level staff into valuable salespeople

• Negotiated terms of business acquisitions to increase business base, solidify market presence and diversify offerings.
• Introduced new matrix organizational plan with clear roles and responsibilities to enhance processes while ensuring quality and regulatory compliance.
• Developed key operational initiatives to drive and maintain substantial business growth.
• Conducted target market research to scope out industry competition and identify advantageous trends.
• Participated in high-level hiring decisions for key leadership positions, conducted senior hire interviews and nominated new board members.
• Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.
• Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
• Oversaw preparation of marketing copy, images, videos, emails and other collateral.
• Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.

• Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
• Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
• Helped incorporate product changes to drive customer engagement and firm profits.
• Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
• Managed $1M marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for Aviation business segments.
• Worked with marketing teams to create, deploy and optimize effective campaigns for Aviation training clients.
• Oversaw and adhered to communications department budget.

• My role as a brand manager was to enhance how brand is perceived to develop a strong relationship with the target audience. Making sure the brand stands out. This entailed a lot of research to know the insights and needs to cater to these needs, or to create new needs.
General Duties:
▪ Supported the Marketing Manager to prepare annual marketing plans
▪ Developed 360 marketing campaigns
▪ Managed creative agencies and other third parties to deliver marketing and
advertising material.
▪ Developed effective working relationships with sales, operation, purchasing, finance
departments in order to facilitate, & finish the work.
▪ Analyzed competitor prices, products, & sales.
▪ Developed a sales analysis report pre, post and during campaigns to evaluate marketing-spend Vs. Sales
▪ Planning and coordination of on the ground events and sponsorships
▪ Updated all digital and social media platforms, the website & Facebook

• Analyzed consumer usage patterns to identify trends and target key demographics.
• Identified target audiences and devised campaigns to match target demographics and optimize results.
• Developed and implemented targeted digital strategy to improve business performance.
• Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
• Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
• Directed and coordinated marketing activities and policies to promote our service