AHMED M. DEMERDASH
Director of Sales
Zamalek
Summary
Results-driven Director of Sales with a proven track record of leading high-performing teams and driving revenue growth in Egypt’s top real estate development firms, Travco Properties and NewGiza. Skilled in crafting and executing strategic sales plans, mentoring and developing top talent, and securing high-value transactions, including record-breaking commercial property sales. Adept at market analysis, competitor benchmarking, and sales forecasting to maintain a competitive edge. Strong communicator with experience presenting to boards and executive leadership, ensuring alignment between sales strategies and business objectives. Passionate about driving sustainable growth and maintaining industry leadership.
Overview
17
17
years of professional experience
2008
2008
years of post-secondary education
Work History
Director of Sales
G Development (NEWGIZA)
01.2019 - Current
- Successfully launched an average of 3-4 phases per annum between Cairo and the North Coast of Egypt which resulted in total sales revenues of EGP 22 billion.
- Established and led a high-performing sales team from the ground up, achieving and exceeding annual sales targets.
- Achieved the highest recorded commercial property sale within the development, showcasing expertise in high-value transactions.
- Spearheaded the adoption of cutting-edge sales tools and technologies designed to enhance team productivity and streamline workflow processes.
- Established pricing strategies to maintain competitive pricing and maximize profits..
- Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
- Expanded customer base by targeting untapped markets through innovative lead generation tactics and follow-up mechanisms.
- Worked closely and guided the product development teams to understand customer needs and requirements.
- Collaborated with marketing teams to help sales campaigns reach target audiences.
Director of Sales
Travco Properties
Cairo, Cairo Governorate
01.2014 - 12.2018
- Achieved total sales revenues of EGP 6 billion during my tenure with Travco Properties
- Leveraged strong interpersonal skills to build trust, foster close relationships and identify top talent, ensuring a high-performing sales team aligned with the company's best interests
- Mentored and provided constructive discipline to employees, ensuring sales targets are met and maintaining high professional standards for sustained company growth
- Developed strategic sales plans in coordination with cross-functional teams, including Product and Business Development teams, to ensure best fit products are delivered to the market
- Cultivated strong relationships across all departments within the company, enabling effective influence and continuous motivation
- Presented sales plans to the board of Directors and CEO semi-annually, backed by revenue growth results to ensure approval of future sales plans, securing approval for future strategies
- Monitored market trends and competitor activity to keep Travco Properties ahead of the competition, enabling accurate sales forecasting and strategic decision-making
Assistant Vice President
HC Securities and Investment
Cairo, Cairo Governorate
01.2010 - 01.2014
- Initiating full coverage responsibility for several new accounts, which I mostly obtained on the brokerage side
- Building strong relationships with key research analysts and Middle Eastern investors
- Pitching investment and trading opportunities based on independent, fundamental and technical analysis on the brokerage side
- Aiding HC Investment Banking to obtain several mandates both on the buy and sell side
- Assisting HC Asset Management to sell their products and initiating new products for their new customers
Financial Analyst
HC Securities and Investment
Cairo, Cairo Governorate
07.2008 - 01.2009
- Pitching a Frozen Food company to a number of investors
- Member of the team that valuated a telecom services company in the Mena region for an acquisition to another telecom services company in the Mena region
- Pitching a chemicals company to a number of investors
- Performed market research and aided in authoring pitch books on Frozen Food Sector in Egypt and Sugar Sector in Egypt
- Performed spreading of financial statements, modeling and valuations on a number of companies in the Egyptian market
- Achieved in signing two mandates for HC investment banking worth 1.5 Billion EGP
Brokerage Account Officer
EFG Hermes
Cairo
01.2008 - 07.2008
- Covering the accounts of some of the Middle East’s most prominent high net worth individuals
- Initiating full coverage responsibility for several new accounts, which I mostly obtained
- Building strong relationships with key research analysts and Middle Eastern investors
- Pitching investment and trading opportunities based on independent, fundamental and technical analysis
Education
Financial MODELLING MASTER CLASS -
Financial MODELING MASTERCLASS
EFG HERMES FINANCIAL - investment banking course
EFG HEREMES
01.2008 - 01.2008
BACHELORS DEGREE - Political Science
American University in Cario (AUC)
01.2008 - 01.2008
Skills
Microsoft Office Suite
Team Leadership and Mentorship
Market Analysis and Sales Forecasting
Extra-Curricular Activities
Organized the World Model United Nations, Sharm El Sheikh, Egypt, 2004 Delegate for the World Model United Nations, Heidelberg, Germany, 2004
Timeline
Director of Sales
G Development (NEWGIZA)
01.2019 - Current
Director of Sales
Travco Properties
01.2014 - 12.2018
Assistant Vice President
HC Securities and Investment
01.2010 - 01.2014
Financial Analyst
HC Securities and Investment
07.2008 - 01.2009
EFG HERMES FINANCIAL - investment banking course
EFG HEREMES
01.2008 - 01.2008
BACHELORS DEGREE - Political Science
American University in Cario (AUC)
01.2008 - 01.2008
Brokerage Account Officer
EFG Hermes
01.2008 - 07.2008
Financial MODELLING MASTER CLASS -
Financial MODELING MASTERCLASS
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