Ahmed EL Khouly

• Malta Country lead of UG Investment limited
• CEO and Managing Director of Union Stores and Care
• Chairperson of the CSR Committee (Qeyada– Group CSR arm company)
• Union Group Executive Committee Member
• Union Group Investment Committee Member
• IPO Steering Committee Member
• Determine and review company goals & Policies
• Review and evaluate present and future opportunities, threats and risks in the external environment, current and future strengths, weaknesses and risks related to the company
• Determine strategic options, select those to be pursued, and decide the means to implement and support them
• Determine the business strategies and plans that underpin the corporate strategy
• Ensure that the company's organizational structure and capability are appropriate for implementing the chosen strategies
• Delegate authority to management, and monitor and evaluate the implementation of policies, strategies, and business plans
• Determine monitoring criteria to be used by the board
• Ensure that internal controls are effective
• Selection of Top Executives
• Sanctioning of finances to various projects, reserves, distribution of profit to shareholders and repayment of loans and advances etc
• Review the financial performance of the company from time to time (Quarterly/when needed) and reformulate the financial policies according to the performance

• Company Overview: Group CSR Arm
• Provided strategic oversight of the company's performance, ensuring alignment with business plans and evaluating the effectiveness of management and strategies
• Championed corporate governance best practices, ensuring legal and ethical compliance, maintaining high ethical standards, and aligning remuneration structures with company values and risk appetite
• Led the development and implementation of CSR strategies, considering social, ethical, and environmental impacts and monitoring compliance with sustainability policies
• Ensured compliance with Egyptian Securities Exchange (ASX) rules and regulations, overseeing disclosure and communication with the market and shareholders, and monitoring internal governance and resource allocation
• Group CSR Arm

• Develop Business strategies and plans ensuring their alignment with short-term and long-term objectives
• Set a clear guidance and Directions on capital management, the issue or allotment of equity, borrowings, and other financing proposals, guarantees of non-group liabilities, and restructures
• Set a clear guidance and Directions on proposed acquisitions, divestments, and significant capital expenditure
• Lead and motivate subordinates to advance employee engagement and develop a high performing managerial team
• Oversee all operations and business activities to ensure they produce the desired results and are consistent with the overall strategy and mission
• Responsible for investing decisions to advance the business and increase profits
• Enforce adherence to legal guidelines and in-house policies to maintain the company’s legality and business ethics
• Review financial and non-financial reports to devise solutions or improvements
• Build trust relations with key partners and stakeholders and act as a point of contact for important shareholders
• Analyze problematic situations and occurrences and provide solutions to ensure company survival and growth
• Maintain a deep knowledge of the markets and industry of the company

• Provided comprehensive consulting and handover services for the Devices and Care Business, ensuring a seamless transition of leadership and operational continuity.
• Developed and implemented a structured knowledge transfer program, encompassing strategic plans, operational procedures, financial reports, supplier relationships, and key stakeholder introductions.
• Provided expert guidance on ongoing project implementation, ensuring timely delivery of outputs and adherence to established timelines and quality standards.
• Facilitated effective communication and collaboration between internal teams and external partners to maintain business momentum and achieve strategic objectives.

• Led the development and execution of the company's device strategy, aligning it with corporate strategic direction and market positioning
• Drove significant revenue growth in the device portfolio, increasing monthly revenue from under 100K EGP to 45M EGP
• Spearheaded the transition to a device-focused retail store concept, achieving market leadership with 60% smartphone share in direct channels and 45% across all channels by Q2 2015, reaching 100% smartphone penetration by Q3 2016 and 70% 4G penetration by Q2 2017
• Successfully implemented a new iPhone pricing strategy, resulting in a 40% year-over-year volume increase, and maintaining 30% market share for two consecutive years despite challenging economic conditions
• Expanded the device portfolio to include data products, tablets, and accessories, increasing the accessories attachment rate from under 30% to 120%
• Played a key role in the 3G and 4G launches, positioning the company as the first operator to launch data products and aggressive 4G smartphone offerings
• Led the 'Tech Theme' for the Mobinil to Orange rebranding initiative, contributing to leading NPS scores for three consecutive months
• Developed and implemented data analysis and reporting automation processes, resulting in 25%-time savings for the team
• Industrialized the device portfolio selection and go-to-market processes, optimizing marketing spend and increasing supplier funding from 2% to 5% of overall purchases

• Led the transformation of the service organization from a cost center to a profit-generating business unit, achieving 2.2 million EGP in monthly revenue and a 10% operating margin within two years
• Directed operations across six service centers and 25 collection points, focusing on customer satisfaction, repair quality, and capacity growth through staff development and motivation
• Expanded the service portfolio by securing key partnerships with Huawei and LG, complementing existing agreements with Sony Ericsson and Motorola
• Implemented rigorous service quality standards and processes, resulting in consistent achievement of supplier KPIs and successful completion of all audits with minimal to no remarks
• Expanded the company's regional influence by securing the regional technical support contract for Sony Ericsson across North Africa and the Levant

• Company Overview:

Sony Ericsson, Motorola, LG, Sharp & BenQ-Siemens Mobile Phones Distributor and Authorized Service provider

• Progressed through Business Development roles from Junior Engineer to Head of Department within four years, consistently exceeding performance expectations and earning three 'Best Dealer Business Development Engineer' awards
• Significantly expanded dealer portfolio to represent over 40% of Carrier's household business, driving 300% growth within the managed portfolio
• Successfully launched and managed the White Westinghouse (WW) product line, increasing brand awareness to 8% and doubling sales year-over-year while simultaneously managing existing Carrier accounts
• Implemented effective collection strategies achieving near 100% payment collection and established a controlled price protection process benefiting both the company and distributors
• Led the department to achieve the ACE Gold Medal, recognized by the Managing Director

• Company Overview: Sony Ericsson Global Partner
• Sony Ericsson Global Partner

• Company Overview: Ericsson Mobile Phones
• Ericsson Mobile Phones