Ahmed Mostafa
Senior Product Manager
Cairo
Summary
Experienced senior product manager with 12 years of diverse experience in pharmaceutical marketing and sales. Proven track record in driving a strong portfolio, generating new ideas, leading projects, and developing brand strategy. Skilled at identifying market trends and opportunities, leveraging data-driven insights to optimize product performance. Committed to delivering exceptional results and driving business growth in the highly competitive pharmaceutical industry.
Overview
11
11
years of professional experience
2031
2031
years of post-secondary education
Work History
Senior Obesity Product Manager
NOVO NORDISK
10.2023 - Current
- Obesity market management through a holistic approach targeting all stakeholders including healthcare professionals, people living with obesity and governmental policy makers.
- Establishment of the anti-obesity medication market in Egypt through capacity building for healthcare professionals and market expansion through raising awareness among various medical specialties about obesity and the role of anti-obesity medications in its management.
- Established and maintained strong relationships with key opinion leaders (KOLs) and major associations, leveraging these connections to drive strategic initiatives and enhance collaboration.
- Led patient activation initiatives through on-ground events and social media campaigns with the aim of raising awareness among the public about obesity as a chronic disease and its burden.
- Transforming the governmental perception of obesity to perceive it as a disease
- Generation of market insights, competitor analyses and market monitoring.
Obesity Product Manager
NOVO NORDISK
03.2023 - 09.2023
Product Manager
NOVO NORDISK
02.2022 - 02.2023
- Experience with the brand management of Victoza, Tresiba, NovoRapid, NovoMix and Human Insulin portfolio (promotion of the patients' upgrade to NovoPen 4)
- Identify customer needs, trends and marketing opportunities, analyze marketing and competitor data, prepare annual brand plan for assigned product, execute approved brand plan and strategy to meet current and long-term business objectives, develop the product related promotional material, train the field force use the promotional material, prepare reports and evaluate product performance
- Lead the cross-functional team to plan and execute public sector launch for the flagship brand of insulin portfolio "Tresiba" in 2021
- Marketing Compliance Ambassador
Associate Product Manager
NOVO NORDISK
01.2020 - 01.2022
Senior Medical Sales Representative
NOVO NORDISK
07.2018 - 12.2019
- Responsible for the promotion of Basal-Bolus insulin line
- NovoRapid best achiever for the year of 2015
- Marketing assignment 2016-2019
Medical Sales Representative
NOVO NORDISK
03.2014 - 07.2018
Medical Representative
AstraZeneca
01.2014 - 02.2014
Education
Bachelor of Science - Pharmaceutical Sciences
Alexandra University
04.2001 - 09.2013
MBA - Marketing Management
ESLSCA School of Business
Skills
- Expertise in Data Analysis
- Cross-function collaboration
- Team Leadership
- Product vision and strategy
- Communication
- Analytical Forecasting
- Analytical Problem Solving
- Project planning
Timeline
Senior Obesity Product Manager
NOVO NORDISK
10.2023 - Current
Obesity Product Manager
NOVO NORDISK
03.2023 - 09.2023
Product Manager
NOVO NORDISK
02.2022 - 02.2023
Associate Product Manager
NOVO NORDISK
01.2020 - 01.2022
Senior Medical Sales Representative
NOVO NORDISK
07.2018 - 12.2019
Medical Sales Representative
NOVO NORDISK
03.2014 - 07.2018
Medical Representative
AstraZeneca
01.2014 - 02.2014
Bachelor of Science - Pharmaceutical Sciences
Alexandra University
04.2001 - 09.2013
MBA - Marketing Management
ESLSCA School of Business
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