Ahmed Moussa
Riyadh
Summary
Sales and Marketing professional with extensive experience in people management and customer relationship management. Strategically-minded in capturing new business and leveraging market opportunities. Strong communicator with leadership talent and high energy. Cultivates, nurtures and maintains long-term customer relationships and motivates team to boost sales and grow brand awareness.
Overview
2026
2026
years of professional experience
Work History
District Sales Manager
Tamer Healthcare (Ophtha Line - Novartis)
04 2024 - Current
- Led and coached a team of 5 Medical Representatives achieve and exceed district sales target
- Built strong relationships with key ophthalmologists and decision-makers to secure product positioning, and strengthen brand loyalty
- Monitored team performance through KPIs, field visit, regular feedback and training
- Mentored sales representatives, fostering skill development and motivation.
- Developed and executed business plan aligned with marketing strategies
- Ensured compliance with internal policies and MOH regulations across all sales and promotional activities
- Managed district budget and optimized resources for allocation to maximize ROI on promotional activities
- Enhanced field productivity by leveraging OCE for better planning and performance tracking
Sales Manager
Waymade UK PLC
07 2022 - 03 2024
- Conducted training sessions to enhance product knowledge and selling skills of the team.
- Led Hyperammonemia awareness program through Egyptian pediatric hospitals and neonatal units.
- Collaboration with Genetic metabolic centers across Egyptian Universities.
- Alignment with Egydrug (Egyptian pharmaceutical trade company) to plan and execute import plan.
- Dealing with Unified procurement Authority (UPA).
- Built long-lasting relationships with Genetics KOLs.
- Collaborated with Presidential initiative for detection of genetic disorders in newly-born infants to ensure treatment of affected childs.
Sales and Marketing Manager
Edhak Dental Centers
9 2021 - 6 2022
- Supervised and led team of dentists, dental hygienists and support staff of 30 employees.
- Hired, managed, developed and trained staff, established and monitored goals and conducted performance reviews.
- Coaching and directing sales team dealing with current and potential clients.
- Developed and implemented marketing strategies to achieve target growth and market share.
- Achieved new patient growth by supporting sales, marketing and promotional programs.
- Developed highly-efficient administrative team through ongoing coaching and professional development opportunities.
- Achieved revenue goals with successful management of patient scheduling, receivables and miscellaneous operations expenses.
KAM - Public Sector
Alcon - Novartis
0 2014 - 6 2021
- Team leader - Western region since 2017.
- Two years as successor to National head of Public KAM.
- Assigned as National field force trainer with ophtha team.
- Building collaborative and long lasting business partnerships with Medical supplies in Western zone.
- Forecasting, budgeting and tracking account performance.
- Introduction of newly added Alcon NUPCO & SGH items to MOH accounts.
- Delegated with National task of SGH, NUPCO, MODA Coordination with Al-Kamal.
Medical Sales Rep
Alcon
1 2008 - 1 2014
- Achievement of actual sales/target in Western zone.
- Launch of Systane, Systane Ultra UD, Azarga, Duotrave in western zone.
- Salsa reporting system power user.
Medical Sales Rep
Novartis
01.2007 - 01.2008
Medical Rep
Servier
01.2006 - 01.2007
Education
Bachelor's degree of Pharmaceutical Science -
Zagazig University
Egypt2004
Skills
- Strong leadership
- Territory sales management
- Problem solving
- Detail-oriented data analysis
- Budgeting
- Effective communication and negotiation skills
- Learning agility
- Event planning and execution
- Customer Relationship Management (CRM)
- Satisfactory working knowledge of Microsoft Office
- Business Development
- Financial Management
Timeline
Medical Sales Rep
Novartis
01.2007 - 01.2008
Medical Rep
Servier
01.2006 - 01.2007
District Sales Manager
Tamer Healthcare (Ophtha Line - Novartis)
04 2024 - Current
Sales Manager
Waymade UK PLC
07 2022 - 03 2024
Sales and Marketing Manager
Edhak Dental Centers
9 2021 - 6 2022
KAM - Public Sector
Alcon - Novartis
0 2014 - 6 2021
Medical Sales Rep
Alcon
1 2008 - 1 2014
Bachelor's degree of Pharmaceutical Science -
Zagazig University
References
Mahmoud Askar
Tel : 00966502727968
Mostafa Bassuony
Head of MENA region
Tel : 00966541127628
Training and Courses
- Art of Coaching workshop - Tamer Academy Oct 2024
- The Art of Product Planning and Forecasting Methodology - Tamer Academy Oct 2024
- Foundations of Management - IBSE Business School (Online) June 2021 -Jan 2022
- Discovery Program - Novartis Saudi talent development program Sales & Marketing ,Jan 2018 - June 2019
- Ready To Grow program - Novartis Global Learning Institute Nov 2019 - Feb 2020
- Performance frontier plus - Novartis Saudi 2017
- Key Account Management Trainings - Alcon Lisbon, 2014
- Value Adding Negotiating/Selling Based on Value - Alcon Lisbon, 2014
- Business Acumen - Alcon Lisbon, 2014
- Global Professional Selling (G.P.S) - Alcon Saudi, 2008
- Advanced Global Professional Selling (G.P.S II) - Alcon Geneva, 2010
- Microsoft Excel Advanced Training - Infinite Skills - Online, 2015
- Advanced Presentation Skills - Novartis Saudi, 2017
- General/Conversation English - AUC, 2005/2006
- Performance frontier & A-B modeling - Novartis Egypt, 2007