Ahmed Nabil

• Directed Bokra Academy progress by defining and executing product roadmap, managing P&L, and supervising commercial, marketing, partnership, and operational activities at Bokra Academy.

• Guiding aspiring entrepreneurs in utilizing essential resources and fund for turning their startup concepts into successful ventures.

Company overview: Bokra is the first goal-achiever digital investment platform in the MENA region, transforming wealth management. Our platform offers Sharia-compliant investments in real estate, precious metals, and debt instruments. Fully licensed by the FRA, we are a digital gateway to financial freedom, empowering users to realize their financial aspirations with the support of our experienced team.

Key Accomplishments:

• Built Bokra brand from scratch
• Established a dedicated internal agency for Bokra's requirements.
• Implemented a complete customer service solution for both voice and non-voice interactions.
• Spearheaded brand building and development initiatives at Bokra Holding.
• Pioneered MENA's first goal-achiever app, backed by tangible assets including real estate and precious metals.

Company overview: Klivvr is a payment app coupled with a card that empowers users to manage their spending, budgeting, and BNPL. It operates under the regulation of the Central Bank of Egypt.

Key Accomplishments:

• Established 'Klivvr' as a brand, creating its name, strategy, and full brand book.
• Launched paid plans, making Klivvr the first to offer this service in Egypt.
• Introduced Egypt's first metal card, setting an industry benchmark.
• Formulated and carried out a strategic market entry initiative for Klivvr.
• Developed key partnerships with top technology companies to integrate OneCard, Fawry, Sympl, and ValU into the application.
• Developed collaborations with prominent firms such as Total Energies, Tradeline, and koffeKulture to provide Klivvr users with enriched journeys.
• Engineered specialized payroll programs focused on aiding SMEs.
• Led the execution of Klivvr's most extensive 360-degree campaign, encompassing video ad production, on-ground activities, OOH advertising, digital campaigns, and influencer partnerships.
• Managed in-house team specializing in design, content creation, motion graphics, and performance marketing.

Company overview: Fawry stands as the premier provider of e-payments and digital finance solutions, leading the way with accessible, reliable, and valuable services for millions of both banked and unbanked users across Egypt. Fawry's IPO in 2019 marked its recognition as Egypt's first tech unicorn.

My role:

Oversaw marketing strategies for multiple companies under Fawry, Egypt's first tech unicorn.

Key Accomplishments:

• Launched and successfully marketed the 'myFawry app,' resulting in over 2 million downloads.
• Boosted utility service transactions by 1000 times through Fawry's leading marketing campaign.
• Produced first-ever commercial promotion aimed at e-commerce solutions for 'Fawry Pay.'
• Onboarded over 1,000 digital merchants to the 'Fawry Pay' system.
• Onboarded nearly 35,000 new retail merchants through efforts tied to the Central Bank of Egypt's POS initiative.
• Directed Fawry's extensive rebranding initiative.
• Boosted customer satisfaction in every operational channel.
• Managed media approach for successful execution of Fawry's IPO.
• Formulated a comprehensive strategy for omnichannel customer interactions at various touchpoints.
• Managed creation and oversight of Public Relations department.
• Oversaw complete event coordination.

In my role as the Marketing Manager, I oversee the development and execution of comprehensive marketing strategies that align with Fawry’s growth objectives across multiple sectors.

Key Accomplishments:

- Developed the e-commerce solution experience from scratch, laying a robust foundation for future growth.

- Positioned Fawry's online presence to achieve 2.5 million followers in just four years.

- Dramatically expanded Fawry’s library of videos and photos, enriching the brand’s multimedia assets.

- Enhanced the customer experience across all online and offline channels, ensuring consistent, high-quality interactions.

- Spearheaded major events such as Dubai Cards and Payments, Cairo ICT, and initiatives in Financial Inclusion, representing Fawry's interests and innovations.

- Managed new product launches, optimizing product channels to maximize potential profitability and market impact.

- Played a vital role in the design and implementation of online payment portals, mobile wallets, and comprehensive e-commerce solutions.

- Enabled a 3000x increase in the usage of Fawry's online payment portal through targeted marketing strategies and effective channel management.

These achievements underscore my commitment to driving Fawry's success and advancing its status as Egypt's leading e-payments and digital finance solutions provider.

As a Marketing Supervisor, I lead a talented marketing team to successfully implement strategic business initiatives and innovative marketing programs.

Key Responsibilities:

- Spearheaded the direction, maturation, and development of a proficient marketing team to execute essential business strategies and introduce new marketing programs.

- Played a pivotal role in facilitating new business development, ensuring all objectives were met on time and within the allocated marketing budget.

- Oversaw budget creation while supervising daily public relations activities to enhance our brand’s visibility and engagement.

- Cultivated strong relationships with third-party partners, ensuring the delivery of the highest quality customer service at every level.

Key Accomplishments:

- Directed conferences and coordinated sponsorships to enhance the effectiveness and profitability potential of our campaigns.

- Worked closely with agencies to ensure marketing campaigns were in full compliance with our established objectives.

Through these efforts, I have contributed to the robust performance and sustained growth of our marketing initiatives.

As a Marketing Executive, I conducted high-quality research on products and market trends to enhance business development and establish new business relationships and partnerships.

Key Responsibilities:

- Executed comprehensive research to identify market trends and product opportunities, driving improvements in business development and forging valuable partnerships.

- Developed and implemented innovative marketing strategies to address market gaps and enhance brand visibility.

Key Accomplishments:

- Achieved recognition for commitment to project efficiency, successfully realigning projects to meet timelines and budget constraints.

- Led major business events, bolstering our online presence and optimizing call centre operations.

Through these initiatives, I contributed significantly to the growth and visibility of the business.

• Collaborated closely with the marketing team and acted as key contributor to marketing team ventures and marketing strategy execution
• Performed competitor analysis and directed research efforts
• Personally coordinated and developed marketing literature creation and distribution
• Key Accomplishment:
• - Responsible for crafting and developing annual marketing communication strategy

• Ensured compliance with all budget objectives and regulations
• Managed marketing calendar and integrated long-term loyalty programs to streamline improved merchandising performance across multiple channels to enhance bilateral business success
• Key Accomplishment:
• Directed competitor analysis and market research to grow profit margins and improve sale strategy