Ahmed Nagy
Regional AMI Lead Gulf, North Africa And LEVANT Neurosciences
Cairo
Summary
12+ years of pharmaceutical sales & marketing experience in MENA, with cross-country experience in Saudi, North Africa, Levant & Gulf. People manager experience with proven track record of developing & executing successful sales & marketing strategies.
Overview
12
12
years of professional experience
6
6
years of post-secondary education
Work History
Regional AMI Lead (AbbVie Medical Institute)
AbbVie
Cairo
07.2023 - Current
- Developed a system to analyze Botulinum toxin injectors in the region market and segment them to develop AMI marketing strategies for migraine and movement disorders indications.
- Developing and implementing AMI programs, which aims to develop the skills and knowledge of healthcare providers (HCPs) and allow scientific exchange between HCPs to achieve the company's strategic objectives for AbbVie products Botox therapeutics (CM and MVDs).
- Developing a scientific and clinical training curriculum and materials for the affiliate that were strategically aligned to each country's commercial objectives as well as the level of HCPs' knowledge and skills in the market. This to ensure our leadership in education and engagement with HCPs and societies in countries.
- Building collaborative relationships with national key opinion leaders (KOLs) and developing new trainers. This to ensure that the AMI programs were of the highest quality and met the needs of HCPs in the region.
- Ensure cross-functional internal alignment at the region level, as well as with international AMI and international marketing teams.
- Understanding of the competition and supported the brand team in their efforts to address the competition. This included developing competitive intelligence reports and providing insights into the competitive landscape.
- Sales team skills training and development in GCC and Levant.
AMI Lead Eye Care and Botox
AbbVie
Cairo
01.2023 - 07.2023
- Developing and implementing AbbVie Medical Institute (AMI) Programs for North Africa.
- Developing a scientific and clinical training curriculum and materials for the affiliate that were strategically aligned to each country's commercial objectives
- Building collaborative relationships with national key opinion leaders (KOLs) and developing new trainers.
- Ensuring cross-functional internal alignment at the affiliate level, as well as with international AMI and international marketing teams.
- Understanding of the competition and supporting the brand team in addressing it.
- Support in developing and executing marketing plans and strategies for the Botox & Ozurdex business in North Africa as well as plan for new launches. This included developing the goals of the marketing campaigns, the target audiences, and the marketing channels that would be used.
AMI Lead Eye Care and Botox
AbbVie
03.2022 - 01.2023
- Building the AMI function in the affiliate, including standard operating procedures (SOPs) and an understanding of the roles of internal stakeholders as well as follow up KPIs
- Developing and implementing AbbVie Medical Institute (AMI) Programs for Egypt and Levant.
Sales Manager Neuroscience
AbbVie / Allergan
06.2019 - 03.2022
- Re-entry of Allergan Botox therapeutics in the Egyptian market.
- Reaching 80% market share against competitors in 2022.
- Building and coaching team of six responsible for Botox therapeutics business in Egypt.
- Developing and implementing marketing and educational strategies.
- KOLs management all over Egypt
- Managing the team during the integration process with AbbVie , which involved ensuring that the team was aligned with the new company's goals and strategies.
- Playing the role of brand team lead ,which involved leading the team in developing and implementing marketing plans and strategies for the Botox therapeutics business in Egypt.
Senior Product Specialist Botox Neurosciences
Allergan
Riyadh
02.2016 - 05.2019
- Responsible for Central Region BOTOX neurosciences.
- Both tender and private sales and training customers.
Neurosciences BOTOX Product Specialist
Allergan
Cairo
06.2012 - 02.2016
- Planing for business in Cairo and Delta.
- BOTOX neurosciences promotion and sales.
- Launching new indications. ( chronic migraine, NDO)
Education
MBA - Master of Business Administration
Arab Academy For Science, Technology And Maritime
Cairo 11.2021 - 11.2023
Bachelor of Pharmacy, Pharmaceutical Sciences -
Ain Shams University
Cairo 09.2005 - 03.2010
Awards
- President Club Award 2022
- President Club Award 2020
- Boost Award 2019
- President Club Award 2018
- President Club Award 2014
Timeline
Regional AMI Lead (AbbVie Medical Institute)
AbbVie
07.2023 - Current
AMI Lead Eye Care and Botox
AbbVie
01.2023 - 07.2023
AMI Lead Eye Care and Botox
AbbVie
03.2022 - 01.2023
MBA - Master of Business Administration
Arab Academy For Science, Technology And Maritime
11.2021 - 11.2023
Sales Manager Neuroscience
AbbVie / Allergan
06.2019 - 03.2022
Senior Product Specialist Botox Neurosciences
Allergan
02.2016 - 05.2019
Neurosciences BOTOX Product Specialist
Allergan
06.2012 - 02.2016
Bachelor of Pharmacy, Pharmaceutical Sciences -
Ain Shams University
09.2005 - 03.2010
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