Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Certification
Additional Information
Timeline
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Ahmed N. Hassouna

Ahmed N. Hassouna

Franchise Senior Manager
El-Sheikh Zayed City,

Summary

Strategic and performance-driven automotive leader with over 12 years of cross-functional experience in franchise management, business development, and national sales leadership with international OEM collaboration. Proven ability to drive market share growth, brand expansion, network management and P&L profitability by aligning global OEM strategies with local execution. Skilled in negotiation, operational excellence, and data-driven decision-making, with a strong track record of leading multidisciplinary teams, optimizing processes, and cultivating long-term partnerships with international brands. Expert in overseeing diverse sales channels and managing national dealer networks to ensure sustainable growth and brand consistency. Experienced in leading and integrating sales, marketing, business development, finance, and manufacturing teams, including supervision of locally manufactured vehicle operations from production planning to execution. Recognized for driving strategic transformation, enhancing operational efficiency, and building synergistic teams that deliver measurable commercial success across competitive markets.

Overview

13
13
years of professional experience
8
8
Certifications
4
4
Languages

Work History

Franchise Senior Manager

GB Auto Group – Passenger Cars Division, Egypt
09.2021 - Current

Revenue Growth & Strategic Leadership

  • Lead revenue growth initiatives by developing scalable sales and market-entry strategies to achieve both short- and long-term financial objectives.
  • Oversee full brand P&L responsibility, ensuring profitability and market leadership across Egypt.
  • Identify high-potential market opportunities, partnerships, and distribution channels to maximize growth.
  • Manage and monitor the national sales funnel to balance customer acquisition with retention and expansion goals.


OEM & Global Partnerships

  • Serve as the primary liaison between GB Auto and global OEMs, negotiating strategic agreements, pricing, and business terms.
  • Create and execute comprehensive annual brand business plans, integrating market insights, logistics, and promotional activities.
  • Collaborate with OEM counterparts to align strategies for new model launches, marketing communications, and operational excellence.


Cross-Functional & Strategic Management

  • Drive collaboration across sales, marketing, logistics, manufacturing, and product management to ensure seamless brand performance and operational alignment.
  • Define market- and territory-specific strategies to penetrate competitive segments and capture untapped opportunities within Egypt.
  • Establish and track key performance and accountability metrics, ensuring national operations align with corporate objectives and international OEM requirements.
  • Coordinate with global suppliers and partners to align execution, quality standards, and delivery timelines with brand and business goals.


Team & Leadership Development

  • Build, mentor, and inspire high-performing sales and marketing teams capable of executing at scale in a fast-growing environment.
  • Embed data-driven culture through CRM and performance analytics to enhance decision-making and operational transparency.
  • Drive operational excellence through training programs, process optimization, and leadership development pipelines.

Business Development Manager

Pan African Lubricants (Gazprom-Neft Sole Distributor – GB Auto Subsidiary)
08.2015 - 08.2021
  • Managed end-to-end business development for Gazprom-Neft lubricants across Egypt.
  • Expanded market presence and achieved consistent annual revenue growth by cultivating partnerships with distributors and B2B customers.
  • Led the Refilling Project, a national product-launch initiative from concept to execution, driving brand awareness and profitability.
  • Conducted comprehensive market studies to identify trends, competitor activity, and customer needs, guiding product positioning strategies.
  • Utilized CRM systems to track client engagement and maximize customer lifetime value.
  • Represented the brand in marketing events, developing awareness campaigns that strengthened client loyalty and sales performance.

Completion Engineer – Completions & Sand Control Department

Halliburton
09.2012 - 02.2015
  • Oversaw the transition between drilling and production phases, ensuring compliance with operational, safety, and technical standards.
  • Delivered high-quality engineering execution in completion design and liner hanger operations, optimizing productivity and resource allocation.

Education

MBA - Global Management

ESLSCA Business School
01.2019

B.Sc. - Petroleum & Petrochemicals Engineering

Cairo University
01.2011

Skills

  • Franchise negotiation expertise
  • Revenue growth strategy
  • Market entry strategy formulation
  • Brand Positioning & Market Penetration
  • Business Development & Partnership Management
  • Customer Relationship & Retention
  • Cross-Functional Leadership (Sales, Marketing, Logistics, After-Sales)
  • CRM, Forecasting & Data Analytics
  • Strategic Planning & Budgeting
  • Team Development & Mentorship

Accomplishments

  • Negotiated multimillion-dollar franchise agreements with leading OEMs, securing market exclusivity.
  • Implemented a market development plan introducing a new product variant that boosted overall sales by 20%, reinforcing brand competitiveness and market presence.
  • Delivered double-digit revenue growth and improved market share across competitive segments.
  • Led cross-functional restructuring initiatives that significantly enhanced operational efficiency and workflow coordination.
  • Developed and mentored a high-performing sales team, achieving record-level customer satisfaction and retention.



Affiliations


  • Increased market share from 14.1% to 16.8% despite a contracting market.
  • Achieved 34% sales rebound in 2024, outperforming the overall industry recovery.
  • Limited sales decline to –27% vs. –39% market drop, sustaining brand resilience.
  • Strengthened brand position through optimized product mix, fleet strategy, and targeted retail growth.
  • Managed the national launch of electric and hybrid models in 2025, aligning with Egypt’s automotive transformation roadmap and expanding the brand’s product portfolio.

Certification

Harvard Business School Online: Pricing Strategy (2022)

Additional Information


  • MS Office Power User (Excel, PowerPoint, Word)
  • CRM Tools (HubSpot, Salesforce)
  • Data Analytics & Market Forecasting
  • Hardware & Software Troubleshooting

Timeline

Franchise Senior Manager

GB Auto Group – Passenger Cars Division, Egypt
09.2021 - Current

Business Development Manager

Pan African Lubricants (Gazprom-Neft Sole Distributor – GB Auto Subsidiary)
08.2015 - 08.2021

Completion Engineer – Completions & Sand Control Department

Halliburton
09.2012 - 02.2015

B.Sc. - Petroleum & Petrochemicals Engineering

Cairo University

MBA - Global Management

ESLSCA Business School
Ahmed N. HassounaFranchise Senior Manager