Summary
Overview
Work History
Education
Skills
Languages
Timeline
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AHMED SAFYELDIN

Cairo

Summary


"I'm Obsessed with Making Salespeople Successful."


As an allergic-to-average SaaS Sales Leader, my journey has been all about driving growth, inspiring teams, and pushing the boundaries of what's possible. At WUZZUF, I co-led the company’s evolution from pre-seed stage to 80M ARR, harnessing the power of value-based selling and strategic growth initiatives. Leading a team of over 70, I didn’t just manage—I connected their passions to our mission, building a culture where high performance thrives. My belief is simple: exceptional teams aren’t just led; they’re inspired, united by a shared vision, and driven by purpose.

Overview

16
16
years of professional experience

Work History

Sales Manager

WUZZUF
01.2022 - Current
  • Co-led the growth segment, driving WUZZUF’s ARR from 30M to 70M.
  • I was fortunate to lead and coach over 70 team members.
  • Founded 'Sales Labs' for high-impact sales training and enablement, achieving 100% YTD.
  • significantly reduced cancellation rate by 20% and churn rate by 30 % by re-engineering our sales cycle (through the following actions):


  • Restructured and Enhanced Customer Satisfaction Process: Aligned support expectations across all parties (account managers, customer success teams, and our clients), established clear timelines, and set precise expectations.
  • Sales Process Automation: Streamlined the sales process from prospecting to closing, ensuring a more efficient and automated workflow.


  • Fostered a high-performance sales culture with clear KPIs, OKRs, recognition, and spirited competition.
  • Founded and led a Lead-Generation Department to maximize new revenue from our serviceable, attainable market, achieving:


  • Strategic Data Collection: Compiled and analyzed data on over 700 companies to identify high-potential leads.
  • Account Activation: Successfully converted more than 500 companies into active accounts through a strategic free trial initiative.
  • Revenue Growth: Drove a 29% increase in new revenue, with a projected 60% revenue growth by 2025.


  • Created and implemented an interview evaluation system, strategically adopted by all team leaders, leading to significant improvements in the following:


  • Enhanced Focus: Aligned interviews strictly with job requirements, ensuring consistency and ethical decision-making.
  • Standardized Evaluation: Established clear, uniform standards for candidate assessment across our sales organization.
  • Bias Reduction: Minimized personal bias during interviews, promoting fair and objective selection processes.


  • Established a culture of continuous learning through regular meetings and daily "Learning Bites," driving ongoing professional development and knowledge sharing.

Corporate Sales Trainer

INGENIOUS Solutions
12.2021 - Current
  • Tailored Training: Delivers customized training programs designed to meet specific team needs and objectives.
  • Specialization: Expert in cutting-edge sales methodologies, driving peak performance and sustainable growth.
  • Value-based selling
  • Skill development through experiential learning


Senior Team Leader

WUZZUF
01.2018 - 12.2021
  • As a Senior Team Leader, recognized as the 2019 top performer both on a team and individual level
  • Played a pivotal role in scaling sales and expanding our market presence through hands-on expertise in sales and recruitment, resulting in consistent year-over-year target achievements.
  • Developed a comprehensive and practical Learning Guide for each team member, with clear timelines and outlined desired outcomes.
  • During the pandemic, I shifted from a “sales-first” mindset to a service-oriented approach to better support our clients. By focusing on their needs and sharing insights from other companies, we eased their concerns, reduced perceived risks, and moved their evaluations forward.

Team Leader

WUZZUF
10.2014 - 12.2017
  • Achieved a 240% growth in client base.
  • 2016 Top Performer in Generating New Revenue from Key Accounts, honored with a plaque.
  • Managed discount rates for new accounts by developing an evaluation analysis sheet and thoroughly reviewing each deal before approval. This approach led to increased deal amounts.
  • Fostered collaboration and alignment between the sales and RCs teams, resulting in increased deal opportunities and an enhanced customer experience.




Senior Accounts Manager

WUZZUF
07.2014 - 09.2014
  • Customer acquisition and retention were my top priorities during this period.

Business Development Specialist

Zimmer Biomet
01.2013 - 04.2014


Zimmer corporation - Egypt. Zimmer is a worldwide leader in musculoskeletal health care market.


  • Prepare professional offers and proposals to support sales

activities.

  • Monitor relevant PR events to identify and leverage business development opportunities
  • Conduct market research to understand local market dynamics, competition

Inside Sales Specialist

KNOWLEDGE Consulting and HR Development
10.2010 - 12.2012
  • Client Acquisition: Attracted new clients through proactive sales prospecting and cold calling.
  • Negotiations: Negotiated pricing, contracts, and terms with key clients to secure deals.
  • Increased sales revenue by efficiently managing inbound leads and promptly addressing customer inquiries.
  • Customer Relationship Management: Built and managed strong customer relationships to ensure satisfaction and retention.

Telemarketer

Egy Audio - International Electrical Products (IE
06.2008 - 09.2009
  • Answered inbound calls and assisted customers with inquiries.
  • Explained products and services, ,and addressed customer questions.


Education

Certificate - Strategic Leadership And Management Specialization

University of Illinois Urbana-Champaign
Illinois, United States
07.2025

Professional Trainer Certification - Training

ESLSCA University
EGYPT
03.2024

Certificate - SALES AND MARKETING,ORGANIZATION AND MANAGEMENT

Sales And Marketing Executives International, Inc.
PO Box 1390 Sumas, WA 98295 USA
01.2015

Bachelor of Tourism & Hotels Management - Hotels Management

Faculty of Tourism &Hotels Management
EGYPT
08.2007

Skills

  • Value-based selling
  • SaaS customer journey
  • Modern sales training
  • Sales process re-engineering
  • Skill development through experiential learning
  • Value proposition roadmap
  • Building OKRs,KPIs
  • Strategic account management
  • Coaching and mentoring
  • C-suite executive relations
  • Sales forecasting and target setting

Languages

Arabic
Native language
English
Advanced
C1

Timeline

Sales Manager

WUZZUF
01.2022 - Current

Corporate Sales Trainer

INGENIOUS Solutions
12.2021 - Current

Senior Team Leader

WUZZUF
01.2018 - 12.2021

Team Leader

WUZZUF
10.2014 - 12.2017

Senior Accounts Manager

WUZZUF
07.2014 - 09.2014

Business Development Specialist

Zimmer Biomet
01.2013 - 04.2014

Inside Sales Specialist

KNOWLEDGE Consulting and HR Development
10.2010 - 12.2012

Telemarketer

Egy Audio - International Electrical Products (IE
06.2008 - 09.2009

Certificate - Strategic Leadership And Management Specialization

University of Illinois Urbana-Champaign

Professional Trainer Certification - Training

ESLSCA University

Certificate - SALES AND MARKETING,ORGANIZATION AND MANAGEMENT

Sales And Marketing Executives International, Inc.

Bachelor of Tourism & Hotels Management - Hotels Management

Faculty of Tourism &Hotels Management
AHMED SAFYELDIN