Micros
Ahmed Yousry
Chief Executive Officer
Cairo
Summary
Results-driven Chief Executive Officer with forward-thinking approach centered on company success and competitive growth. Demonstrated record of success in building successful teams and managing profitable operations within the Food & Beverages industry, with an extraordinary experience in:
- Concept Creation.
- Start-ups.
- P&L management.
- Budgeting.
- Feasibly Studies.
- Market penetration.
- Brand Positing.
- Loyalty Programs creation.
- Operations Management.
- Franchising.
- Customer service.
- Business finance.
- Attracting high, qualified candidates.
Overview
32
32
years of professional experience
2
2
Languages
Work History
Chief Executive Officer
Urban Plate
Cairo
03.2022 - Current
- Urban Plate is an F&B establishment who succeeded to mix between catering to events, corporate & venues, supplying restaurants & cafes with bakery, dessert & frozen food products through its food production facility and creating and operating F&B concepts
- With their first restaurant concept “Mood Swing” to the up-scaled patisserie “Mokonuts”
- As a CEO, I hold full responsibility for the business unites, with budgeting, P&L management, feasibility studies through out operations for the food manufacturing facility to the restaurants.
- Cultivated forward-thinking, inclusive, and performance-oriented business culture to lead industry in innovation and push progress.
- Built productive relationships with industry partners and competitors to support strategic business objectives.
- Reviewed individual department performance and worked with leadership to improve processes, procedures, and practices.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Implemented strong hiring and training techniques to promote team cohesiveness and streamline overall workflow.
- Negotiated with suppliers and delivery workers and ordered materials according to forecasted customer demand.
- Established foundational processes for business operations.
- Identified new revenue generation opportunities to maximize bottom-line profitability.
- Made large-scale financial decisions and supervised company spending to reduce material losses and maximize profits.
- Directed market expansions to propel business forward, meet changing customer needs.
- Analyzed and tracked business metrics and made appropriate adjustments to meet supply and demand needs.
- Procured and coordinated new resources to achieve sales targets within optimal timeframes.
- Cultivated forward-thinking, inclusive and performance-driven company culture to lead industry innovations.
- Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Created succession plans to provide continuity of operations during leadership transitions.
- Oversaw business-wide changes to modernize procedures and organization.
- Monitored key business risks and established risk management procedures.
- Managed financial, operational and human resources to optimize business performance.
- Formulated and executed strategic initiatives to improve product offerings.
Chief Executive Officer
Doe Innovations
Cairo
10.2019 - 02.2022
- DOE Innovations is a newly borne restaurants management company that brings new F&B concepts to the Egyptian Market.With its strong, well experienced & well talented founders, it delivers Unique, profitable concepts that add to the market new era of F&B concepts that cater to those whom seek quality and uniqueness
- As a CEO & Co-Founder, I am responsible for establishing the business, creating & operating the F&B concepts that owned by DOE Innovations, with a modern business management style that ensures positioning our concept in the right market position along with running a profitable business by all aspects
- In this role, I have created “At Work Business Lounge” concept from the scratch, starting from the idea, going through the extensive work with the interior design house, choosing the equipments, furniture, fixture, crafting out the OPS manuals, selecting the staff till operating the concept.
- Concept Video link: https://youtu.be/hNDEkNiGc5k of2 11
- Cultivated forward-thinking, inclusive, and performance-oriented business culture to lead industry in innovation and push progress.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Implemented strong hiring and training techniques to promote team cohesiveness and streamline overall workflow.
- Negotiated with suppliers and delivery workers and ordered materials according to forecasted customer demand.
- Established foundational processes for business operations.
- Identified new revenue generation opportunities to maximize bottom-line profitability.
- Made large-scale financial decisions and supervised company spending to reduce material losses and maximize profits.
- Negotiated terms of business acquisitions to increase business base and solidify market presence.
- Procured and coordinated new resources to achieve sales targets within optimal timeframes.
- Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Created succession plans to provide continuity of operations during leadership transitions.
- Monitored key business risks and established risk management procedures.
- Managed financial, operational and human resources to optimize business performance.
- Communicated business performance, forecasts and strategies to investors and shareholders.
- Directed technological improvements, reducing waste and business bottlenecks.
- Represented organization at industry conferences and events.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
- Oversaw divisional marketing, advertising and new product development.
- Maintained P&L and shouldered corporate fiscal responsibility.
Vice President
Amer Group
Cairo
05.2018 - 10.2019
- In this role, I am the key person who is responsible for establishing the franchising sales development and bringing in more restaurants franchises into the company portfolio of restaurants, as well as setting up the company restaurants brands franchise business to the rest of the world
- I represent the main decision maker in assessing new locations for restaurants openings as well as assessing potential franchisees
- In addition to the sales department that is responsible for all the corporate sales deals, by managing a team of Sales Directors, Managers and Executives whom represent the sales force of the company in the market.
- Established performance goals for department and provided methods for reaching milestones.
- Identified opportunities to improve business process flows and productivity.
- Increased company growth through collaboration with sales and marketing departments.
- Evaluated product development strategies and prepared alternative approaches to goal achievement.
- Led development of strategic marketing plans to raise awareness and drive sales growth.
- Used market insights to capitalize on key business opportunities for new advantageous partnerships.
- Collaborated with senior management to develop strategic initiatives and long term goals.
- Communicated business performance, forecasts and strategies to investors and shareholders.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Initiated strategy to drive company growth and increase market share and profitability.
- Represented organization at industry conferences and events.
- Directed technological improvements, reducing waste and business bottlenecks.
- Maintained P&L and shouldered corporate fiscal responsibility.
- Created succession plans to provide continuity of operations during leadership transitions.
- Managed financial, operational and human resources to optimize business performance.
- Oversaw divisional marketing, advertising and new concepts development.
- Analyzed industry trends and tracked competitor activities to inform decision making.
Hospitality Consultant
Restaurants
Cairo
09.2017 - 05.2018
- Giving consultations on building & running up-scaled restaurants, where i am using the long experience i have gained running multiple food chains, the services i give includes and not limited to:
- Market Study
- Creating restaurants concepts
- Giving a full know-how for running a profitable restaurants business
- Advising best practice for restaurants operations, that reflect on customer satisfaction and revenue
- Sales & Marketing best strategies for restaurants business
- Evaluating running operations
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Hospitality Consultant
Stanly Group
Alexandria
04.2016 - 08.2017
- I am responsible for establishing & starting-up the company's new restaurants business "The Royal House"by;
- Getting new international restaurants chains, where I signed a master franchisee agreement of the well known Lebanese"Karam Beirut" chain of restaurants, and started-up its first outlet in Egypt
- I am the creator of the company's Mediterranean outstanding Seafood brand "The Meds", where I've created the brand from the scratch till crafting its franchise exposure to the ME region
- Project Video Link: https://youtu.be/z23EUMEXJTk
- Developed and executed strategies to improve operational efficiency.
- Sought and analyzed customer feedback to identify areas for improvement.
- Coordinated promotional activities to increase customer awareness of hospitality services.
- Tracked guest satisfaction surveys to recognize trends and create action plans for improving guest services.
- Trained and supervised staff to provide highest level of customer service.
- Established and maintained relationships with key customers to promote satisfaction and loyalty.
- Enforced provision of services in line with company standards.
- Implemented successful strategies to increase customer satisfaction.
- Developed and implemented promotional strategies to increase turnover.
- Negotiated with vendors to obtain favorable rates for goods and services while maintaining good working relationships.
Operations Director
DAMAC Properties
Dubai
08.2015 - 03.2016
- Working on managing, enhancing and upgrading the customer service departments in the company
- Responsible for CRM, collection and Hand Over of the company which is operated by 128 customer service executives and managers
- The main purpose of this role is to ensure all operational departments perform successfully to their maximum efficiency in accordance with the agreed standards of operation and are individually profitable in accordance with the budget guidelines of the company, and to take responsibility for actively looking of4 11 at process and procedure to ensure that optimum performance is being achieved from the personnel of the company
- My key responsibilities included:
- Personally and frequently verify that clients are receiving the best possible service available.
- Spent time in the various operations (during peak periods) ensuring the operation is managed well by the Management team and functions properly to its fullest expectations.
- Assured that the set service and quality standards are met.
- Ensured both Executives and Department Heads project professionalism.
- Ensured that colleagues are well trained in their jobs and are well groomed and uniformed at all the times on Duty.
- Met with clients to help Department Heads to deal with discerning or unsatisfied clients.
- Represented the Managing Director in meeting clients when he is unable to do so.
- Frequently, I kept verifying that the best practices are used in the company operation
- Taking a significant role in coaching and support, assist Executives and
- Department Heads in being creative and ensuring that the highest level of quality is achieved
- Taking responsibility for the timely delivery of Capital projects within the building Good fiscal awareness, Pursuing implementing change and new systems and processes.
- Maintained excellent customer relationships through consistent delivery on commitments.
- Managed and reported organizational finances.
- Slashed overtime expenses by restructuring staff and management team schedules.
- Mentored employees and offered constructive feedback for performance improvement.
- Boosted customer satisfaction ratings by resolving issues quickly and effectively.
- Mentored and supervised diverse workforce, managing scheduling, supervision and performance management.
- Determined and initiated strategic business for quality control purposes, to boost delivery times and achieve cost-effectiveness.
- Reduced overtime by 35% by restructuring employee schedules.
- Supervised operational processes and procedures for sales, Customer Service, CRM, Collection & Handover.
- Utilized lean methodology to implement quality initiatives and reduce arrears.
- Led, supervised and provided strategic direction for workforce of 128 operations Directors, Managers & CS Representatives.
Deputy CEO
Amer Group
Cairo
02.2014 - 07.2015
- This is a promotion that i got from Amer Group - Restaurants Division
- TFI is the main food manufacturing & supplier for all Amer Group restaurants (Chili's, Johnny Carino's, Studio Masr, Halaket ElSamak, Alain Le Notre) with all the of5 11 bakery & dessert range, plus many other restaurants & cafes, also it's the main supplier for all meat, dressings & sauces to all of these restaurants
- Where I was assigned to manage a loss maker company to turn it into a profit maker one, where I made the following establishments to achieve the planed for profit figures;
- I’ve established the company meat commissary that prepare, store and supply all the company's 46 restaurants with their needs of meat and poultry, portioned & packed to the recipe that meet every brand operation standard
- I’ve established the main sauces and marination production of the company, that supply all the company restaurants with their needs of sauces and marination, with an expansion plan to supply other restaurants chains.
- In this role, I was fully responsible for running all the company’s departments (production, accounting, Quality Assurance, Sales, Marketing, Maintenance, Finance, Fleet etc..).
- Reviewed individual department performance and worked with leadership to improve processes, procedures, and practices.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Negotiated with suppliers and delivery workers and ordered materials according to forecasted customer demand.
- Directed market expansions to propel business forward, meet changing customer needs.
- Procured and coordinated new resources to achieve sales targets within optimal timeframes.
- Identified new revenue generation opportunities to maximize bottom-line profitability.
- Updated business processes, products and team makeups to generate more business opportunities and cater to audience needs.
- Established foundational processes for business operations.
- Implemented strong hiring and training techniques to promote team cohesiveness and streamline overall workflow.
- Initiated strategy to drive company growth and increase market share and profitability.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Directed technological improvements, reducing waste and business bottlenecks.
- Formulated and executed strategic initiatives to improve product offerings.
- Maintained P&L and shouldered corporate fiscal responsibility.
- Devised and presented business plans and forecasts to board of directors.
- Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
- Oversaw divisional marketing, advertising and new product development.
- Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.
- Managed financial, operational and human resources to optimize business performance.
- Oversaw business-wide changes to modernize procedures and organization.
- Monitored key business risks and established risk management procedures.
Deputy CEO, Head of Sales
Amer Group
Cairo
01.2013 - 01.2014
- I've taken the responsibility to develop many areas were development was in need such as; delivery service, building up the company call center, establishing the company customer service, opening new channels to generate sales revenues, beside my responsibility managing the sales department, the events and catering department, the call center and the Grab & Go concept from Alain Le Notre
- Cultivated forward-thinking, inclusive, and performance-oriented business culture to lead industry in innovation and push progress.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Resolved customer issues quickly to close deals and boost client satisfaction.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
- Updated business processes, products and team makeups to generate more business opportunities and cater to audience needs.
- Made large-scale financial decisions and supervised company spending to reduce material losses and maximize profits.
- Established foundational processes for business operations.
- Coached and guided senior managers to improve employee job satisfaction and achieve higher performance levels.
- Directed market expansions to propel business forward, meet changing customer needs.
- Analyzed and tracked business metrics and made appropriate adjustments to meet supply and demand needs.
- Negotiated with suppliers and delivery workers and ordered materials according to forecasted customer demand.
- Identified new revenue generation opportunities to maximize bottom-line profitability.
Director Of Sales
Amer Group
Cairo
11.2005 - 12.2012
- Amer Group is the region Master Franchisee for Chili's, Johnny Carino's, Alain Le Notre restaurants plus two other local chains of restaurants (Studio Misr & Halaket ElSamak)
- As a Director of Sales I am responsible for the overall coordination, the functional Management and leadership of all of the sales activities of the business.
- Planning responsibilities:
- Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
- Managed and motivated sales team to increase revenue 60% in 3 years.
- Establishment of both annual and monthly sales objectives in coordination with the Company's business plan.
- Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
- Connected with prospects through trade shows, cold calling and local-area networking.
- Worked closely with product teams to understand customer needs and requirements.
- Evaluated costs against expected market price points and set structures to achieve profit targets.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Established pricing strategies to maintain competitive pricing and maximize profits.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Built relationships with customers and community to establish long-term business growth.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Organized promotional events and interacted with community to increase sales volume.
- Communicated product quality and market comparisons by creating sales presentations.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Drove sales by developing multi-million pounds contract sales.
- Providing an annual Sales Plan and providing quarterly updates, revisions and modifications to the Plan.
- Implemented systems and procedures to increase sales.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Facilitated business by implementing practical networking techniques.
- Coordinating the specific objectives of the Sales Plan with all of the functional departments of the company and, most specifically with Business Development, Operations and Finance.
- Establishing both market and target customer strategies for the Company in coordination with the General Manager and other Directors.
- Execution responsibilities:
- Successful management of the needs of the Company's customers in order to meet the objectives of the company's overall business plans and strategies.
- Manage all of the field and in house sales functions of The Company's services
- This role is responsible for field sales, Channel Partner Sales, inside sales & Corporate Sales.
- Define and manage the monthly and annual sales objectives for all of the sales personnel
- Spending a significant portion of time in the field both with individual accounts and co-traveling with sales personnel.
- Knowledgeable of market and industry trends, competitors, and leading customer strategies.
Sales & Marketing Manager
Patchi
Cairo
05.2005 - 11.2005
- Patchi is a Lebanese, international brand of a very fine Chocolate, Gifts & Souvenirs, having over 115 branches worldwide
- Responsible for the sales operation of the company, from the marketing point of view and all the sales department tasks (managing the sales staff, managing the targets, planning for the department strategy and targets.
- Responsible for the corporate accounts (Hotels & Companies) in order to achieve the targets as well as creating the Brand loyalty & image
- Prepare budgets and approve budget expenditures
- Develop and implements strategic sales plans to achieve sales goals
- Direct sales forecasting activities and sets performance goals accordingly
- Review market analyses to determine customer need and price schedules
- Analyze sales statistics to get feedback and improve performance
- Manage and setting professional standards and create a winning and dynamic team by identifying member's needs
- Develop sales, negotiates, and implements sales policies and objectives with the organization
- Generated new sales leads to achieve and exceed monthly sales goals.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Assessed customer needs and utilized suggestive selling techniques to drive sales.
- Negotiated prices, terms of sales and service agreements.
- Contributed to event marketing, sales and brand promotion.
- Set and achieved company defined sales goals.
- Built diverse and consistent sales portfolio.
- Engaged with customers to build rapport and loyalty.
- Provided positive first impressions to welcome existing, new, and potential customers.
- Educated clients on current promotional offerings and products using persuasive selling tactics.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
- Monitored service after sale and implemented quick and effective problem resolutions.
Sales Manager
Shoura Holding
Cairo
08.2004 - 04.2005
- Responsible for the Real Estate sales operations of the holding company, from the marketing point of
- View and all the sales department tasks ( managing the sales staff, managing the targets, planning for
- The division strategy and managing marketing campaigns & advertising.
Agency Executive
AIG Life
Cairo
08.2003 - 03.2004
- Building and managing an outlet of 80 sales staff (Sales Managers, Supervisors & agents) with an ideal business operations that generate 10,000 US$ weekly with a future expanding plan to run a total of 4 direct sales centers that generate 50,000 US$ on weekly basis
- Running a sales operation with all aspects (budgeting, planning, developing and achieving highProfitability)
Sales Manager
AIG Life
Cairo
07.2002 - 08.2003
- Recruit, train, support and develop a sales team consist of 40 sales person (Supervisors & agents) to achieve 5,000 US$ on weekly basis
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Head
Mercedes-Benz Egypt
Cairo
03.2000 - 07.2002
- Managing a team of 8 public relations specialists in order to handle all public relations tasks (Travel, Exhibitions, Events, Inauguration,
- VIP's)
- Having a main role in setting travel policy for company's employees
- Making direct connections with embassies, caterers, and communication companies in order to facilitate the smooth running of the company operation
Assistant Manager
Sheraton Hotels & Resorts
Luxor
03.1997 - 03.2000
- Managing a team of guest relations officers whom are responsible for handling complaints, promoting hotel events and insure the delivery of the hotel standards to the guests
- Responsible for the Sheraton Star Wood Preferred Guest Program within the hotel (Enrolments, Staff training and guests rewards
- Handling all the hotel VIP's and inspections
- Relieving both Night Manager and Ass
- Front Office Manager on monthly basis
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Front Office Shift Leader
Helnan International
06.1991 - 03.1997
- Responsible for running a shift of 8 front office staff
- Handling hotel VIP's
- Link the front office operation with the entire hotel operation.
Education
Bachelor's degree - Social Work
High Institute of Social Work
01.1991 - 1 1995
Skills
ForecastingBudgetingSales ManagementBusiness PlanningNegotiationBusiness DevelopmentMarket PlanningClient LoyaltyP&LF&BF&B Manufacturing
Shareholder accountability
Policy development and optimization
Organizational turnaround
Financial leadership
Business start up
Business alliances
Operational leadership
Market strategies
Operations management
Policy Development
Project Management
Cash Management
Relationship Management
Risk Assessments
Organizational leadership
Profit & Loss
Business administration
Business Management
Strategic planning
Capital expenditures
Business planning
Consulting
Staff Management
Process improvements
Product development and expansion
Market research and analysis
Productivity performance
New market penetration
Operating budgets
Accomplishments
- Made a total renovation & upgrade to Urban Plate food manufacturing facility, and acquired HACCP & ISO 22000.
- Started-up DOE Innovations, from the scratch.
- Created "At Work Business Lounge", the first F&B Business Lounge concept in the market.
- Signed 3 franchise agreements for Chili's in Egypt.
- Signed the first franchise agreements for Studio Masr in KSA & UAE.
- Restructured Amer Group food Manufacturing facility to the standards where I was able to supply; Starbucks, Air France, GASCO, Ipsos, Vodafone & Etisalat and many more with their needs from bakeries, desserts, Grab & Go items, ready meals & frozen products.
- Changed all the CRM, collection & Handover procedures for DAMAC Properties- UAE.
- Started-up "Stanly Group" Food & Beverages first company.
- Acquired "Karam Beirut" franchise for Egypt.
- Created "The Meds", the first Mediterranean Seafood concept in the region.
- Opened "Patchi" with its first arrival to Egypt.
Software
ALOHA
Revel
Sabre
Timeline
Chief Executive Officer
Urban Plate
03.2022 - Current
Chief Executive Officer
Doe Innovations
10.2019 - 02.2022
Vice President
Amer Group
05.2018 - 10.2019
Hospitality Consultant
Restaurants
09.2017 - 05.2018
Hospitality Consultant
Stanly Group
04.2016 - 08.2017
Operations Director
DAMAC Properties
08.2015 - 03.2016
Deputy CEO
Amer Group
02.2014 - 07.2015
Deputy CEO, Head of Sales
Amer Group
01.2013 - 01.2014
Director Of Sales
Amer Group
11.2005 - 12.2012
Sales & Marketing Manager
Patchi
05.2005 - 11.2005
Sales Manager
Shoura Holding
08.2004 - 04.2005
Agency Executive
AIG Life
08.2003 - 03.2004
Sales Manager
AIG Life
07.2002 - 08.2003
Head
Mercedes-Benz Egypt
03.2000 - 07.2002
Assistant Manager
Sheraton Hotels & Resorts
03.1997 - 03.2000
Front Office Shift Leader
Helnan International
06.1991 - 03.1997
Bachelor's degree - Social Work
High Institute of Social Work
01.1991 - 1 1995