ALI JOUMAA
Director Of Operations
AL MARASSEM 5TH SQUARE
Summary
Strong leadership team supporting all aspects operationally and commercially with having a great helicopter view of the operation departments. Full ownership and certainly acts on the now. Results driven and have great initiatives to drive operational effectiveness and promotional outlays. A great vision of what is needed within the department with an outside of the box thinking in extra revenue avenues has been very apparent to enhance and drive the F&B proposition. Held in high regard not just internally but regionally and supports initiatives in conjunction with the Regional Corporate F&B Team. Has a collaborative approach with the kitchen on F&B so both FOH and BOH continue to be on the same track going in the right direction. This collaboration is extended throughout wider hotel operations and with S&M team to drive commercial entities within the department.
Overview
16
16
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work History
Director of Operation/Incharge of F&B
Hilton Maadi Hotel
8 2022 - Current
- Part of pre-opening team, hotel planned to open by Q4, 2024.
- Leading the operation team that includes Front Office, Housekeeping, Engineering, IT, Spa, F&B and Kitchen.
- On top of hotel handover process, leading snagging stages, that includes testing, commissioning and metering logs.
- Delivered beneficially access to hotel areas.
Director of Operations - Cross Exposure
Ramses Hilton Hotel
01.2022 - 08.2022
- For a period of 6 months as part of my development plan, managed operation team of full-service hotel with 811 rooms, 6 restaurants, 3 bars, ballroom, and 8 meeting rooms.
Food and Beverage Manager
Ramses Hilton Hotel
08.2016 - 01.2022
- Managed the food and beverage department of full-service hotel with 811 rooms, 6 restaurants, 3 bars, ballroom, and 8 meeting rooms.
- Full Year F&B revenue exceeded plan by almost $800K, and our profitability +$917K.
- Strong F&B Rev per Occ. Room $43 vs $38 Plan.
- Achieved female diversity target of %15 in F&B department.
- Breakfast SALT back on track as of November by 0.3% after massive drop impacted by Master Plan taking place.
- Developed department's first incentive performance plan to motivate staff; impacted F&B revenue full year with 3% as an incremental revenue on top of 7% threshold.
- Moved 40% of aged/slow moving alcoholic stock out of shelves through focused executed summer activation Pop up bar by Pool through summer 2022.
- The Winner from HTA School MEA – Class 2022 / 3 years of mentoring and coaching.
Cluster Assistant F&B Manager
Hilton Beirut Habtoor Complex
03.2014 - 07.2016
Cluster Banquet Operations Manager
Hilton Beirut Habtoor Complex
03.2014 - 07.2016
Banquet Operation Manager
Hilton Beirut Habtoor Grand
02.2010 - 02.2013
Banquet Manager
Habitat Hotel
07.2008 - 12.2009
Education
BBA - Hotel, Motel, And Restaurant Management
IUL University / Beirut
Beirut 07.2002 - 06.2006
Skills
Project Management
Operations Management
Team Management
People Management
Openings and development
Leadership programs
- Shine 1 Program – Dubai 2019
- Hilton Management Development Plan III – Aqaba 2015
Children
- 6, and 11 years old daughter
Personal Information
- Date of Birth: 03/09/83
- Nationality: Lebanese
- Marital Status: Married
Awards
- Food and Beverage Award of Excellence Winner 2019 – EMEA.
- People Development F&B Department of the year 2020 – MEA.
Projects
Post-Pandemic F&B Manual – Part of the Regional F&B Team
Languages
Arabic
Native language
English
Proficient
C2
Certification
Shine 1 Leadership
Timeline
Director of Operations - Cross Exposure
Ramses Hilton Hotel
01.2022 - 08.2022
Food and Beverage Manager
Ramses Hilton Hotel
08.2016 - 01.2022
Cluster Assistant F&B Manager
Hilton Beirut Habtoor Complex
03.2014 - 07.2016
Cluster Banquet Operations Manager
Hilton Beirut Habtoor Complex
03.2014 - 07.2016
Banquet Operation Manager
Hilton Beirut Habtoor Grand
02.2010 - 02.2013
Banquet Manager
Habitat Hotel
07.2008 - 12.2009
BBA - Hotel, Motel, And Restaurant Management
IUL University / Beirut
07.2002 - 06.2006
Director of Operation/Incharge of F&B
Hilton Maadi Hotel
8 2022 - Current