Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic
Ali Kamal

Ali Kamal

Cairo

Summary

Accomplished consultant with expertise in strategic planning and brand management. Proven track record in leading cross-functional teams to deliver impactful market results. Skilled in developing corporate strategies and fostering client relationships, driving sustainable growth and client satisfaction.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Consultant

Foresight Consulting
07.2025 - Current
  • Directed end-to-end project lifecycles, overseeing workflows, deliverables, and timelines to consistently achieve client objectives and satisfaction.
  • Designed and implemented holistic brand strategies and annual marketing roadmaps, incorporating budgeting, resource planning, and performance tracking.
  • Developed multi-year corporate strategies and performed detailed sales forecasting to guide sustainable growth and long-term business planning.
  • Led comprehensive market intelligence initiatives, including market scans, sales performance reviews, consumer insights studies, and retail audits.
  • Conducted in-depth commercial due diligence to provide clients with data-driven recommendations and risk assessments for strategic decision-making.
  • Managed daily coordination with third-party partners—including ATL and BTL agencies—ensuring seamless collaboration, budget adherence, and on-time delivery.
  • Directed sales and competitive analyses performed by team members, translating findings into actionable strategic insights aligned with client KPIs.
  • Advised and steered digital strategy execution, guiding clients in developing and maintaining effective digital marketing calendars.
  • Oversaw the execution of branding and packaging strategies, collaborating with cross-functional teams and external agencies to deliver impactful market results.

Associate Consultant

Foresight Consulting
09.2023 - 07.2025
  • Conducted in-depth sales analyses and retail audits, generating actionable insights that informed client strategies and decision-making.
  • Developed comprehensive competitive analysis reports and presentations, covering product portfolios, pricing models, and communication approaches.
  • Executed primary and secondary research initiatives, synthesizing fieldwork findings into clear, relevant, and data-driven strategic recommendations.
  • Supported the development of tailored marketing and commercial strategies, aligning plans with client objectives and market opportunities.
  • Supervised and guided analysts, ensuring accuracy, consistency, and quality across all research, reporting, and deliverables.
  • Attended production shoots and post-production sessions, ensuring campaign execution remained aligned with creative briefs and storyboards.
  • Identified product seasonality and key consumer periods, enabling proactive planning of campaigns and brand activities throughout the year.
  • Coordinated closely with branding agencies, monitoring execution and ensuring the timely delivery of packaging designs and campaign assets.
  • Delivered sales and competitive analysis presentations, while continuously tracking evolving market dynamics to update client strategies.
  • Gained hands-on exposure to marketing plans, timelines, and budgeting, enhancing project management skills and operational efficiency.
  • Monitored client social media platforms, assessing content performance, engagement levels, and areas for optimization.
  • Participated in consumer insights projects, attending research sessions and focus groups to capture actionable consumer feedback.
  • Conducted trade visits to assess competitor offerings and pricing, supporting pricing strategy development and market positioning.
  • Performed desk research on competitor communications and messaging, analyzing positioning tactics to inform client strategy.

Analyst

Foresight Consulting
05.2022 - 09.2023
  • Delivered sales and competitive analysis presentations, providing actionable insights into market dynamics and competitor positioning.
  • Supported marketing strategy development by gaining hands-on exposure to activity planning, timeline management, and budgeting processes.
  • Coordinated with agencies, ensuring the effective execution of marketing campaigns and communications within agreed budgets and deadlines.
  • Oversaw pre-production and on-set activities, attending shoots and meetings to facilitate seamless project delivery.
  • Monitored client social media channels, analyzing performance and engagement metrics to identify opportunities for optimization.
  • Contributed to consumer insight initiatives, participating in research sessions and focus groups to capture data that informed brand strategies.
  • Conducted trade visits to assess competitor products and pricing, supporting the team in shaping pricing models and product positioning.
  • Performed desk research on competitor communications and messaging, extracting insights to strengthen client marketing strategies.

Analyst

Quick-Wins
10.2020 - 06.2022
  • Formulated strategies and defined KPIs to effectively measure and evaluate strategic performance.
  • Redesigned and streamlined operational processes, enhancing automation, efficiency, and control mechanisms.
  • Developed and reviewed operational manuals, incorporating policies, processes, procedures, and standardized templates.
  • Conducted benchmarking across multiple industries, providing clients with comparative insights and best practices.
  • Developed a governance model for a newly established department, ensuring structured oversight and accountability.
  • Defined job titles and outlined roles and responsibilities for new departmental structures, supporting organizational design and workforce planning.
  • Performed market analyses to identify emerging trends and opportunities for growth.
  • Prepared tenders and proposals to support business development and client acquisition efforts.

Analyst

Mawared For Consulting & Business Development
02.2019 - 10.2020
  • Synthesized and analyzed financial data, ensuring accuracy and relevance for strategic decision-making.
  • Generated detailed financial reports, charts, and tables, presenting complex information in clear and actionable formats.
  • Developed financial models to support forecasting, valuation, and investment analysis.
  • Conducted business performance studies on historical, projected, and comparative results to evaluate trends and opportunities.
  • Consulted with senior management, providing insights that influenced long-term strategic planning and direction.
  • Contributed to strategy development, aligning business objectives with market and organizational needs.
  • Assessed and enhanced business models, ensuring sustainability, scalability, and profitability.
  • Performed internal and external market scans using diverse analytical frameworks to identify risks and opportunities.
  • Prepared and delivered presentations for multiple projects, effectively communicating findings and recommendations to stakeholders.

Intern

PricewaterhouseCoopers (PwC)
08.2017 - 09.2017
  • Prepared financial statements, ensuring clarity, accuracy, and compliance with reporting standards.
  • Contributed to the development of market reports, providing data-driven insights.

Intern

EFG Hermes
08.2016 - 09.2016
  • Analyzed stock price fluctuations of multiple U.S.-listed companies and prepared reports highlighting key insights and market implications.

Education

Bachelor of Science - Strategic Management & Finance

German University In Cairo
Cairo
10-2014

Skills

  • Strategic Planning
  • Brand Management
  • Project Management
  • Team Leadership
  • Brand Strategy
  • Corporate Strategy Formulation
  • Market Research
  • Problem-solving
  • Attention to detail
  • Team leadership & development
  • Client relationships

Certification

  • McKinsey Forward Program
  • Financial Modeling & Valuation Analyst (FMVA)

Languages

English
Native or Bilingual

Timeline

Consultant

Foresight Consulting
07.2025 - Current

Associate Consultant

Foresight Consulting
09.2023 - 07.2025

Analyst

Foresight Consulting
05.2022 - 09.2023

Analyst

Quick-Wins
10.2020 - 06.2022

Analyst

Mawared For Consulting & Business Development
02.2019 - 10.2020

Intern

PricewaterhouseCoopers (PwC)
08.2017 - 09.2017

Intern

EFG Hermes
08.2016 - 09.2016

Bachelor of Science - Strategic Management & Finance

German University In Cairo

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Ali Kamal