Summary
Overview
Work History
Education
Skills
Interests
Timeline
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Aly Jaheen

Senior Associate - Leasing Department

Summary

Ambitious and performance-driven professional with 3+ years of experience spanning marketing, real estate, leasing, and finance, currently working at Majid Al Futtaim Properties in a strategic leasing role for top-tier retail assets. Holding a double major in Marketing and Finance, I bring a unique mix of commercial insight, client engagement, and creative campaign execution, with a strong track record in exceeding occupancy and revenue targets. My passion lies at the intersection of marketing, business development, and data-driven strategy, with a particular interest in working on projects that blend creativity with commercial growth. Deeply sports-oriented, I thrive in fast-paced, team-driven environments that value performance, precision, and continuous improvement.

Overview

3
3
years of professional experience
3
3
Languages

Work History

Senior Associate - Leasing Department

Majid Al Futtaim Properties
11.2024 - Current
  • Lead the short-term retail (STR) and mall promotion media (MPM) leasing for two flagship assets: Mall of Egypt and City Centre Alexandria, handling all negotiations, renewals, and deal activations.
  • Maintain and exceed monthly occupancy targets by tracking leasing pipelines, ensuring consistent occupancy rates above 95% through proactive deal closures and client retention strategies.
  • Monitor and manage the annual leasing budget for STR and MPM categories, achieving 5–15% overperformance against forecast through optimized space utilization and new brand partnerships.
  • Develop and maintain strong relationships with new and emerging brand owners, securing first-mover activations at MAF properties to stay ahead of competitors in the retail landscape.
  • Oversee sales reporting and performance tracking for all STR/MPM tenants, using insights to inform leasing strategy and maximize asset revenue potential.
  • Conduct biweekly operational and design reviews with RDD and MEP teams to ensure tenant booths meet brand and mall aesthetic standards, enhancing customer experience and brand consistency.
  • Collaborate cross-functionally with finance, legal, operations, and LCM teams to resolve payment, contract, and compliance issues; ensure no holdovers and timely lease renewals.
  • Partner with the marketing team to approve and facilitate client campaigns (billboards, mock-ups, danglers), ensuring alignment with mall guidelines and brand objectives.
  • Support legal case resolution by coordinating with the legal department on tenant disputes, payment defaults, and lease compliance matters.
  • Act as a central liaison across internal departments and tenants to uphold MAF’s high operational and commercial standards across its top-performing malls.

Property Consultan

Nawy
11.2023 - 11.2024
  • Acted as a trusted advisor to clients across Egypt’s key real estate markets, including Cairo East & West, North Coast, and the Red Sea, offering up-to-date insights on development projects and investment opportunities.
  • Managed the full sales cycle — from qualifying leads and conducting client briefings to negotiating deals and closing sales, consistently meeting monthly sales targets.
  • Designed and executed social media campaigns to generate and qualify inbound leads, boosting client acquisition and engagement.
  • Conducted personalized client meetings, both online and in-person, providing tailored property solutions based on lifestyle or investment needs.
  • Collaborated with internal departments by leading orientation sessions for new team members, enhancing product knowledge and onboarding efficiency.
  • Maintained detailed market research to stay ahead of trends and competitors, supporting strategic decision-making and client advising.

Social Media Marketing Specialist

The Creative Zone
05.2023 - 09.2023
  • Led the end-to-end management of client accounts across social media platforms (Instagram, TikTok, Twitter, etc.), ensuring brand consistency and timely delivery of content.
  • Developed and presented creative moodboards, campaign proposals, and content calendars tailored to each client’s brand identity and target audience.
  • Coordinated and executed influencer marketing campaigns, including talent selection, outreach, briefing, and performance tracking.
  • Oversaw storytelling and content creation for digital platforms, ensuring alignment with brand narratives and marketing objectives.
  • Planned and executed PR and product launch events, including vendor coordination, logistics, and on-site brand representation.
  • Maintained ongoing communication with clients, providing updates, reports, and performance insights to build trust and foster long-term relationships.

Treasury Specialist

Etisalat Misr
09.2022 - 04.2023
  • Managed daily corporate cash operations, ensuring optimal liquidity and cash flow forecasting across multiple business units.
  • Processed and monitored Letters of Credit (LCs) and Letters of Guarantee (LGs) in compliance with banking and regulatory standards.
  • Liaised with local and international banks to support trade finance activities and optimize treasury transactions.
  • Contributed to month-end and quarter-end cash position reporting, supporting financial accuracy and planning.
  • Coordinated with internal departments and external banks to reduce processing time for treasury transactions by streamlining documentation workflows.

Education

BBA - Marketing And Finance

German University in Cairo
Cairo
04.2001 -

Skills

Team leadership

Interests

Networking and cross functional collaboration

Data analysis & commercial strategy

Business development & market trends

Digital marketing & content creation

Timeline

Senior Associate - Leasing Department

Majid Al Futtaim Properties
11.2024 - Current

Property Consultan

Nawy
11.2023 - 11.2024

Social Media Marketing Specialist

The Creative Zone
05.2023 - 09.2023

Treasury Specialist

Etisalat Misr
09.2022 - 04.2023

BBA - Marketing And Finance

German University in Cairo
04.2001 -

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Aly JaheenSenior Associate - Leasing Department