Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
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Aly Zayed

Aly Zayed

Marketing
Cairo

Summary

400% growth in online sales through strategic planning and innovative digital campaigns. Skilled in launching and managing multiple e-commerce ventures from concept to execution, with expertise in team leadership, project management, and brand storytelling. Strong ability to build long-term client relationships and drive sustainable business growth.

Overview

11
11
years of professional experience
6
6
Certifications

Work History

Marketing Manager

Zayed Furniture
01.2021 - Current
  • E‑Commerce Launch & Growth – Established the company’s first e‑commerce platform from the ground up, covering website development, payment integration, product catalog management, and digital sales funnel creation, achieving a 400% increase in monthly online sales during tenure.

    Brand Revamp & Digital Transformation – Led a full rebranding initiative, including logo redesign, color palette refresh, and cohesive visual identity rollout, while implementing end‑to‑end digital transformation strategies across all marketing channels.

    Integrated Marketing Strategy – Developed and executed multi‑channel campaigns (Meta, Google, Display Ads) to expand brand reach and generate measurable sales growth.

    Creative Direction & Content Production – Oversaw high‑impact content creation, photography, and video production to elevate brand storytelling.

    Team Leadership – Managed and mentored cross‑functional marketing and media teams to deliver on performance goals.

Founder & Digital Marketing Lead | Dyarna Store

Dyarna Store
06.2025 - Current
  • Launched an e-commerce platform with 100+ curated furniture & home décor products at go-live.
  • Designed and implemented digital marketing strategies tailored to the furniture & home décor market.
  • Managed SEO, content creation, and social media presence to establish brand visibility.
  • Oversaw product photography, copywriting, and user experience optimization.
  • Built strong relationships with vendors and partners to ensure a diverse product portfolio.
  • Developed business and marketing strategies to support future growth and scalability.
  • Coordinated cross-functional tasks including website development, branding, and customer experience setup.

Military Service

Egyptian Armed Forces
10.2019 - 12.2020
  • Self-motivated, with a strong sense of personal responsibility.
  • Proven ability to learn quickly and adapt to new situations.
  • Skilled at working independently and collaboratively in a team environment.
  • Received certified Firefighting & Emergency Response training

Sales

Mattress Shop
01.2019 - 10.2019
  • Made onsite sales calls to prospective customers to help sales representatives close lucrative deals.
  • Increased consumer sales by implementing effective sales strategies and building rapport with clients.
  • Handled in‑store customer consultations, product presentations, and sales transactions.
  • Managed product receiving, stocking, and showroom display to ensure optimal presentation.
  • Conducted sales follow‑up with customers to drive repeat business and strengthen relationships.

    Achievements:
    Consistently met or exceeded monthly sales targets.
    Improved customer satisfaction by providing tailored product recommendations and after‑sales support.
    Maintained accurate inventory records, reducing stock discrepancies.

Sales Outdoor

I Cool
02.2018 - 12.2018
  • Identified and approached prospective clients to generate new business opportunities.
  • Conducted on‑site meetings to present products, negotiate terms, and close deals.
  • Managed sales follow‑up to maintain strong client relationships and ensure satisfaction.
  • Collaborated with internal teams to prepare proposals and finalize agreements.

    Achievements:
    Ranked as the top sales performer in the company, consistently exceeding monthly targets and closing high‑value deals.
    Opened new markets by securing partnerships with major institutions, significantly expanding the client base and revenue streams.
    Strengthened the company’s market presence through proactive outreach and relationship building.

Sales

Zayed Furniture
01.2015 - 10.2017
  • Managed in‑store and showroom sales operations, providing tailored product recommendations to meet customer needs.
  • Received, organized, and displayed furniture products to maximize showroom appeal and sales potential.
  • Handled order processing, invoicing, and after‑sales service to ensure customer satisfaction.
  • Built and maintained strong relationships with walk‑in customers, repeat clients, and corporate buyers.

    Achievements:
    Consistently exceeded monthly and quarterly sales targets.
    Ranked among the top sales performers in the company during tenure.
    Expanded the customer base by securing sales with key corporate accounts.
    Contributed to noticeable revenue growth through upselling and cross‑selling strategies.

Education

BBA - Marketing

Cairo Higher Institute For Engineering, Computer Science And
Cairo
04.2001 -

Skills

  • Digital Marketing Strategy
  • SEO & SEM
  • Social Media Marketing (Meta, Instagram, TikTok, LinkedIn Ads)
  • Media Buying & Paid Advertising (Meta Ads, Google Ads, YouTube Ads)
  • E-commerce Management (WordPress,Shopify)
  • Content Marketing & Copywriting
  • Branding & Storytelling
  • Photography & Video Production Management
  • Campaign Creative Direction
  • Google Analytics & Data-Driven Marketing
  • Project Management & Team Leadership
  • Customer Relationship Management (CRM – Zoho, HubSpot)
  • Business Development & B2B Sales
  • Market Research & Competitor Analysis
  • UX/UI Collaboration for E-commerce
  • Negotiation & Vendor Management

Websites

Certification

Google Analytics

Timeline

Founder & Digital Marketing Lead | Dyarna Store

Dyarna Store
06.2025 - Current

Marketing Manager

Zayed Furniture
01.2021 - Current

Military Service

Egyptian Armed Forces
10.2019 - 12.2020

Sales

Mattress Shop
01.2019 - 10.2019

Sales Outdoor

I Cool
02.2018 - 12.2018

Sales

Zayed Furniture
01.2015 - 10.2017

BBA - Marketing

Cairo Higher Institute For Engineering, Computer Science And
04.2001 -

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