Amal Tharwat
Summary
Adaptable and creative Social Media Specialist with good knowledge of marketing strategies, brand management and customer engagement. I'm willing to utilize and expand my abilities in marketing. Frequently praised for teamwork by my co-workers and I can be relied upon due to being responsible with good time management and a flexible schedule.
Overview
1
1
year of professional experience
Work History
Social Media Specialist
Flamingo Market and Peppermint Cafe
10.2021 - 05.2022
- Collaborated with the production team to coordinate advertisements and promotions.
- Executed marketing events at facilities such as Gold's gym, Metropolitan school & Narmer American school
- Built and executed social media strategy including campaigns during local occasions such as Easter, Ramadan and Eid; through competitive research, platform determination and benchmarking.
- Contributed ideas during strategic and conceptual brainstorming sessions.
- Created messages, position statements and other corporate communications based on company's objectives.
- Increased traffic on social media pages though advertisements and strategic flyers.
- Set up and optimized company pages within each platform to increase visibility of company's social content.
- Gathered data on competitors and analyzed prices, sales and method of marketing and distribution.
- Measured effectiveness of marketing, advertising and communications programs and strategies.
- Developed and implemented procedures for identifying advertising needs.
- Collected and analyzed data on customer demographics, preferences, needs and buying habits to identify potential markets and factors affecting product demand.
- Forecasted and tracked marketing and sales trends, analyzing collected data.
Interneship
Flamingo Market and Peppermint Cafe
01.2021 - 03.2021
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
- Carried out day-day-day duties accurately and efficiently.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Worked flexible hours
- Acquired data from primary or secondary data sources for use in analysis and trending.
- Introduced proposals to supervisors to improve work processes and products.
- Created reports and data-driven presentations.
- Documented processes using Microsoft Word and Powerpoint
Education
Bachelor of Science - Management Technology
German University in Cairo
New Cairo09.2021
Skills
- Customer Inquiries
- Digital Marketing
- Company Branding
- Content Optimization
- Content Management
- SEO Proficiency
- Client Relationship Management
- Customer Demographics
- Brand Management
- Consumer Buying Habits
- Microsoft Office
- Campaign Analysis
- Project Management
- Social Media Trend Analysis
- Pay-Per-Click Advertising
- New Business Development
- Marketing Strategies
- Marketing Analytics
- Global Marketing
Languages
Arabic
Native language
English
Proficient
C2
German
Intermediate
B1
French
Intermediate
B1
Timeline
Social Media Specialist
Flamingo Market and Peppermint Cafe
10.2021 - 05.2022
Interneship
Flamingo Market and Peppermint Cafe
01.2021 - 03.2021
Bachelor of Science - Management Technology
German University in Cairo
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