Amina Mohamed
New Cairo
Summary
A graduate from The American University in Cairo with a BA in Psychology, and a strong background in integrated marketing communications, experienced across diverse industries. Passionate about advertising and social media, with expertise in crafting compelling campaigns and digital strategies. A creative freelance graphic designer skilled in visual storytelling and branding. Based in Egypt, bringing a unique blend of psychological insight and marketing expertise to drive engagement and brand growth.
Overview
7
7
years of professional experience
8
8
years of post-secondary education
2
2
Certifications
2
2
Languages
Work History
Graphic Designer
Graphic Design Freelance
01.2025 - Current
- Created engaging social media graphics that drove user engagement and increased online visibility.
- Created logos and branding materials for various clients, which increased brand recognition and customer engagement.
- Employed design fundamentals when selecting typography, composition, layout, and color in design work.
- Managed multiple projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards.
- Conceptualized unique logo designs for startups, establishing strong visual identities that resonated with target markets.
- Researched industry trends to stay current on best practices in graphic design.
- Met with customers to present mockups and collect information for adjustments.
Hostel Representative
Volunteering in Indonesia
11.2024 - 12.2024
- Working full time as a hostel representative for 4 weeks
- Coordinated events
- Assisted a diverse group of people to settle into an unknown environment
- Promoted engaging activities such as tours and tournaments
- Greeted customers warmly to set tone of customer experience and provide welcoming and friendly atmosphere.
Psychology Intern
The Behman Hospital
09.2024 - 12.2024
- Interning as a psychologist
- Shadowed psychiatrists and psychologists
- Learned therapy microskills and role played therapy sessions
- Engaged in social work with patients
- Engaged in reflective practice by consistently seeking feedback from supervisors and peers, demonstrating a commitment to ongoing personal and professional growth.
- Applied ethical principles throughout all professional interactions, maintaining the highest standards of confidentiality and integrity.
- Adapted therapeutic approaches based on individual client needs, applying appropriate theoretical frameworks for optimal results.
- Enhanced client understanding of psychological concepts by conducting comprehensive assessments and presenting findings in an accessible manner.
- Collaborated effectively with supervisory staff during case consultation meetings, leveraging expert input for improved patient care outcomes.
- Joined psychoeducational classes, workshops and seminars.
Social Media Manager
Lotus Therapy Center
09.2024 - 11.2024
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Developed targeted advertising campaigns, driving website traffic and generating leads.
- Coordinated influencer partnerships, leveraging their reach to expand brand visibility.
- Streamlined content creation processes, improving efficiency while maintaining quality standards.
Receptionist
Lotus Therapy Center
09.2024 - 11.2024
- Scheduled and prepared meetings and therapy sessions
- Maintained a smooth running of business
- Learned attention to detail and organization by promoting development of client relationships
- Responded to inquiries from callers seeking information.
- Greeted incoming visitors and customers professionally and provided friendly, knowledgeable assistance.
- Resolved customer problems and complaints.
- Confirmed appointments, communicated with clients, and updated client records.
- Answered phone promptly and directed incoming calls to correct offices.
- Handled cash transactions and maintained sales and payments records accurately.
- Managed multiple tasks and met time-sensitive deadlines.
- Corresponded with clients through email and telephone
Social Media Manager
Startup Events Company
10.2023 - 09.2024
- Social Media Managing for a startup events business
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Developed targeted advertising campaigns, driving website traffic and generating leads.
- Implemented content calendar to ensure timely and organized posting across all channels.
- Monitored social media trends to keep brand's content relevant and engaging.
- Negotiated partnerships with other brands for co-promotional activities, expanding audience reach.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Elevated brand visibility by creating visually appealing displays at trade shows and conferences.
- Implemented creative solutions for venue challenges, optimizing space usage and enhancing the overall guest experience.
- Increased event attendance through targeted marketing efforts and engaging promotional materials.
Brand Deal Coordinator
Student Union at AUC
01.2023 - 12.2023
- Created brand deals with companies
- Contacted and reached out to many companies to cooperate with AUC student discount cards
- Worked one on one with brands to collaborate
- Supported successful project completion by meticulously reviewing and updating project plans to reflect changing needs and objectives.
- Managed project timelines for successful completion, ensuring milestones were met and deadlines were adhered to.
Intern
Leap Advertising Agency
07.2022 - 08.2022
- Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
- Gained valuable experience working within the advertising industry applying learned concepts directly into relevant work situations.
- Prepared project presentations and reports to assist senior staff.
- Developed organizational skills through managing multiple tasks simultaneously while adhering to strict deadlines.
- Analyzed problems and worked with teams to develop solutions.
- Contributed to a positive team environment by collaborating with fellow interns on group projects and presentations.
- Contributed to the creation of business pitches and social media campaigns
- Shared creative ideas, designs, and contributed to projects
- Conducted comprehensive market research to inform strategic planning.
Photographer
House of Cocoa
01.2021 - 12.2021
- Photography for social media accounts
- Photography for advertising products
- Digitally edited photos to enhance appearance.
- Delivered high-quality images under tight deadlines, demonstrating strong time management skills.
- Planned and prepared for on-location and studio shoots.
Graphic Designer
Upcoming Business
01.2020 - 12.2021
- Created investor pitch presentation
- Created menu and logo
Volunteer
Make a Wish Foundation at AUC
01.2020 - 12.2021
- Visited orphanages in Cairo
- Created activities for orphans
- Collected gifts for the orphans
Student Issues & Governmental Relations Coordinator
Student Union at AUC
01.2020 - 12.2021
- Solved issues posed by students at AUC, and proposed solutions to university faculty
Delegate
Model United Nations
01.2018 - 12.2019
- Attended conferences
- Attended preparation meetings
- Conducted research before conferences
- Debated with peers
- Created resolutions to given issues
Administration
Model United Nations
01.2018 - 12.2019
- Attended meetings
- Set up conference rooms
- Controlled logistics of each conference
Education
The New York University in Prague
Czech Republic 02.2023 - 05.2023
Bachelor of Arts - Psychology
The American University in Cairo
Egypt 04.2020 - 01.2024
High School Diploma -
The American International School in Egypt
04.2016 - 01.2020
Skills
- Proficient in Adobe Illustrator
- Experienced in Adobe Photoshop
- Experienced with Adobe InDesign
- Creative Photography Skills
- Digital Graphic Design
- Digital Content Creation
- Visual Communication
- Integrated marketing communications
Certification
SYNCWorkshop: Graphic Design Workshop: Illustrating Catchy Icons & Designs With Nora Gazzar
Timeline
Graphic Designer
Graphic Design Freelance
01.2025 - Current
SYNCWorkshop: Graphic Design Workshop: Illustrating Catchy Icons & Designs With Nora Gazzar
12-2024
80 Hour Training at The Behman Hospital
12-2024
Hostel Representative
Volunteering in Indonesia
11.2024 - 12.2024
Psychology Intern
The Behman Hospital
09.2024 - 12.2024
Social Media Manager
Lotus Therapy Center
09.2024 - 11.2024
Receptionist
Lotus Therapy Center
09.2024 - 11.2024
Social Media Manager
Startup Events Company
10.2023 - 09.2024
The New York University in Prague
02.2023 - 05.2023
Brand Deal Coordinator
Student Union at AUC
01.2023 - 12.2023
Intern
Leap Advertising Agency
07.2022 - 08.2022
Photographer
House of Cocoa
01.2021 - 12.2021
Bachelor of Arts - Psychology
The American University in Cairo
04.2020 - 01.2024
Graphic Designer
Upcoming Business
01.2020 - 12.2021
Volunteer
Make a Wish Foundation at AUC
01.2020 - 12.2021
Student Issues & Governmental Relations Coordinator
Student Union at AUC
01.2020 - 12.2021
Delegate
Model United Nations
01.2018 - 12.2019
Administration
Model United Nations
01.2018 - 12.2019
High School Diploma -
The American International School in Egypt
04.2016 - 01.2020
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