Amina Adel ElNaggar
Cairo
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 9 years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
10
10
years of professional experience
Work History
Marketing Manager
Uturn Men's Wear
Cairo
12.2022 - Current
- Analyzing market trends and preparing forecasts
- Generating new business leads
- Increasing brand awareness and market share
- Coordinating marketing strategies with sales, financial, and Operation departments
- Developing and managing marketing department's budget
- Overseeing branding, advertising, and promotional campaigns
- Managing marketing department's staff
- Keeping informed of marketing strategies and trends
- Preparing and presenting quarterly and annual reports to senior management
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
Performance Marketing Manager
Alshabaka For Information Technology
Mansoura
01.2019 - 01.2023
- Established and executed robust performance marketing strategy and plan, resulting in increased revenue and customer acquisition.
- Developed and managed digital prospecting and remarketing campaigns, driving strong return on investment and efficient customer acquisition costs.
- Managed budgets and campaigns across all digital channels, optimizing for key traffic KPIs and ensuring successful planning and execution.
- Implemented successful optimization strategies for paid, organic, and owned media channels, resulting in increased traffic and conversion rates.
- Analyzed and reported on campaign performance, providing insights and recommendations to drive continuous improvement.
- Collaborated with cross-functional teams to align marketing efforts with overall business objectives, contributing to overall company growth and success.
Performance Marketing Manager
Let’s Market it
Cairo
04.2022 - 01.2023
- Drive campaigns from planning to execution and beyond to meet key performance metrics
- Constantly optimize marketing activities to improve return on investment
- Allocate budgets and analyze and recommend modifications to ad spends
- Collaborate with marketing teams to guide A/B creative tests, incrementally tests, and spend scaling tests on campaigns online and offline to identify what works best
- Resolved problems, improved operations and provided exceptional service.
- Proven ability to develop and implement creative solutions to complex problems.
- Volunteered at local community organizations, providing assistance with day-to-day operations.
- Organized and detail-oriented with strong work ethic.
- Worked well in team setting, providing support and guidance.
- Exercised leadership capabilities by successfully motivating and inspiring others.
- Completed general labor tasks such as loading and unloading materials, cleaning up job sites and operating heavy machinery.
- Worked flexible hours across night, weekend and holiday shifts.
- Strengthened communication skills through regular interactions with others.
- Identified issues, analyzed information and provided solutions to problems.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Self-motivated, with strong sense of personal responsibility.
- Completed paperwork, recognizing discrepancies and promptly addressing for resolution.
- Proven ability to learn quickly and adapt to new situations.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Developed and maintained courteous and effective working relationships.
- Adaptable and proficient in learning new concepts quickly and efficiently.
- Test new channels and trends (such as voice search, Augmented Reality, Virtual Reality, Digital Out of Home, etc.)
- Participated in team projects, demonstrating ability to work collaboratively and effectively.
- Demonstrated high level of initiative and creativity while tackling difficult tasks.
Performance Marketing Manager
Blcost.com
Cairo
12.2021 - 12.2022
- Develop overall digital marketing strategy and see-through campaign implementation
- Build, lead, and manage team of Digital Marketing Managers/Executives
- Set digital marketing KPIs and monitor team progress, ensuring digital marketing campaign and organizational objectives are met
- Source for and work closely with creative team to ensure digital marketing objectives and strategies are clearly communicated and aligned
- Build customer audience lifecycle marketing plan (new customer acquisition, retention, and reactivation) for digital marketing investments across channels
- Communicate on a regular basis with all relevant stakeholders including sales & marketing teams and IT department to ensure all digital efforts are fully synced up
- Plan and manage budget across all digital channels and platforms
- Track and measure performance of all digital marketing channels and propose optimization initiatives to maximize ROI.
- Participated in team projects, demonstrating ability to work collaboratively and effectively.
- Demonstrated high level of initiative and creativity while tackling difficult tasks.
- Resolved problems, improved operations and provided exceptional service.
- Proven ability to develop and implement creative solutions to complex problems.
- Volunteered at local community organizations, providing assistance with day-to-day operations.
- Organized and detail-oriented with strong work ethic.
- Worked well in team setting, providing support and guidance.
- Exercised leadership capabilities by successfully motivating and inspiring others.
- Strengthened communication skills through regular interactions with others.
Marketing Manager
Smart Group Holding
Cairo
09.2021 - 02.2022
- Track and measure performance of marketing channels, propose optimization initiatives for better ROI
- Keep up-to-date with digital trends and emerging technologies to optimize productivity and effectiveness
- Create and maintain accurate information on company website and design landing pages to track effectiveness of marketing initiatives
- Manage internal and external marketing campaigns, coordinate workflow, and distribute creative material
- Develop and implement marketing strategies, manage budget, and allocate resources to maximize ROI
- Conduct market research to identify new opportunities and target markets
Analyze KPIs to validate success of marketing campaigns and report findings
Lead team of marketing professionals, mentor and coach to build knowledge and skills - Launch successful digital marketing campaigns, increase website traffic, and boost brand engagement
- Improve website visibility through SEO strategies and optimize email campaigns for higher open and click-through rates
- Write and distribute press releases to increase brand visibility, devise content strategy to engage target audiences
- Increase sales by 20% and upgrade quality of leads by diversifying offerings and capturing new customers.
Marketing Manager
Awamer AlShabaka Digital Solutions
Cairo
06.2020 - 11.2021
- Manage and coordinate marketing and creative staff, ensuring timely completion of tasks
- Conduct market research to identify new opportunities and target markets
- Develop and implement effective marketing strategies, including SEO and social media campaigns
- Analyze data to evaluate campaign success and make improvements for increased brand exposure
- Lead team of marketing professionals, providing mentoring and coaching for skill development
- Optimize budget allocation and resource utilization to maximize marketing ROI
- Collaborate with media organizations and advertising agencies for effective campaign execution
- Generate sponsorships with partnering entities to enhance marketing objectives
- Maintain positive company reputation through effective communication and promotion strategies.
Marketing Specialist
Rekaz Developments
New Cairo
09.2019 - 12.2020
- Conducted comprehensive market research to identify consumer requirements, habits, and emerging trends, leading to development of targeted marketing strategies.
- Brainstormed and conceptualized innovative marketing campaigns, resulting in increased brand awareness and engagement.
- Established expertise in diverse marketing areas such as content development, optimization, advertising, and event planning, to facilitate effective inbound and outbound marketing activities.
- Collaborated with external vendors to organize and execute successful promotional events and campaigns, resulting in increased customer acquisition and retention rates.
- Coordinated with cross-functional teams to plan and implement brand awareness and marketing efforts, resulting in improved brand perception and market penetration.
- Developed and executed initiatives to reach target audiences through appropriate channels such as social media, email, and television, leading to increased customer engagement and conversion rates.
Digital Marketing Executive
Green River RealEstate
Giza
01.2019 - 12.2019
- Build, plan and implement digital marketing strategy Manage strategy
- Stay up to date with latest technology and best practices, Manage all digital marketing channels
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 80%.
- Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
- Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Created and managed social media campaigns to increase brand engagement.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Conducted market research to identify new opportunities and target markets.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Improved website visibility through development and implementation of SEO strategies.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
Digital Marketing Executive
True Way Advertising Agency
Giza
03.2018 - 08.2018
Digital Marketing Team Leader
Pandora Egypt
Giza
10.2017 - 03.2018
Marketing Specialist
Aqar Egypt Developments
Cairo
01.2017 - 10.2017
- Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
- Plan and execute initiatives to reach target audience through appropriate channels (social media, e-mail, TV etc.)
- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
- Undertake individual tasks of marketing plan as assigned
Marketing Specialist
212 Solutions
Cairo
09.2016 - 01.2017
Marketing Specialist
Effective Advertising
Mansoura
02.2013 - 05.2014
- Conduct market research to find answers about consumer requirements, habits and trends
- Brainstorm and develop ideas for creative marketing campaigns
- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
- Liaise with external vendors to execute promotional events and campaigns
Education
MBA - Business Planning Diploma
IE Business School
Online06.2021
Bachelor of Science - Computer sciences, Business
Misr Academy For Science And Technolog
Mansoura06.2017
Skills
- Tactical Planning
- Public and Media Relations
- Strategic planning
- Brand development
- Market Analysis
- Campaign management
- Budgeting
- Product development
- Marketing and advertising
- Teamwork and Collaboration
Languages
Arabic
Native language
English
Advanced
C1
Timeline
Marketing Manager
Uturn Men's Wear
12.2022 - Current
Performance Marketing Manager
Let’s Market it
04.2022 - 01.2023
Performance Marketing Manager
Blcost.com
12.2021 - 12.2022
Marketing Manager
Smart Group Holding
09.2021 - 02.2022
Marketing Manager
Awamer AlShabaka Digital Solutions
06.2020 - 11.2021
Marketing Specialist
Rekaz Developments
09.2019 - 12.2020
Performance Marketing Manager
Alshabaka For Information Technology
01.2019 - 01.2023
Digital Marketing Executive
Green River RealEstate
01.2019 - 12.2019
Digital Marketing Executive
True Way Advertising Agency
03.2018 - 08.2018
Digital Marketing Team Leader
Pandora Egypt
10.2017 - 03.2018
Marketing Specialist
Aqar Egypt Developments
01.2017 - 10.2017
Marketing Specialist
212 Solutions
09.2016 - 01.2017
Marketing Specialist
Effective Advertising
02.2013 - 05.2014
MBA - Business Planning Diploma
IE Business School
Bachelor of Science - Computer sciences, Business
Misr Academy For Science And Technolog
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