Amira Amin Ahmed
alexandria
Summary
I am a Digital Performance Marketing with a Bachelor's degree in Arabic Language and Literature from Alexandria University. I have five years of industry experience in creating and executing effective digital marketing strategies to increase website traffic, leads, and conversions for various companies and platforms. Experienced Marketing Specialist keeps up with tight deadlines and high-value customers. Successful at working with diverse teams to develop comprehensive approaches to marketing plans. Intelligent and insightful professional.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Performance Marketing Specialist
Virtual Medical Academy
Saudi
10.2024 - Current
- Develop and Execute Campaigns: Plan, create, and manage paid marketing campaigns across Google Ads, Facebook Ads, Instagram, LinkedIn, and other relevant platforms.
- Implemented automated process to generate performance reports on a weekly basis.
- Oversaw the daily operations of the after-school program, including staff scheduling, budget management, and student supervision.
- Recommended new tactics or strategies based on analysis of campaign performance versus goals.
Media Buyer
Upwork
Cairo
01.2023 - 09.2024
- Negotiated media buying contracts with vendors and monitored performance of campaigns to ensure cost-effectiveness.
- Collaborated with internal teams including marketing, creative, analytics. to develop comprehensive media plans.
- Managed relationships with external advertising partners such as networks, publishers and other vendors.
- Researched new markets, technologies and trends in order to stay ahead of the competition.
Senior Digital Marketing Specialist
Andalusia Health Egypt
03.2021 - 06.2022
- Managed budget allocations for various digital marketing initiatives.
- Collaborated with internal teams to develop creative assets for digital campaigns.
- Conducted market research and competitor analysis to identify new opportunities in the marketplace.
Digital Marketing Specialist
Andalusia Health Egypt
08.2017 - 03.2019
- Developed and implemented digital marketing campaigns to increase brand awareness.
- Analyzed website traffic metrics and adjusted strategies accordingly.
- Collaborated with creative teams to design visuals for digital marketing campaigns.
- Managed email marketing campaigns from conception to execution.
Social Media Specialist
Konsulto.care
10.2020 - 03.2021
- Created, edited, and managed content for various social media platforms including Facebook, Twitter, Instagram, LinkedIn, YouTube.
- Developed and implemented social media strategies to increase brand awareness and engagement.
- Provided feedback on website design changes related to social media integration.
Content Writer
Businessita
01.2008 - 12.2015
- Created content for websites, blogs and social media accounts to increase visibility and engagement.
- Researched industry trends and topics to create relevant, informative content.
- Proofread all written material prior to publication for grammar, punctuation and spelling errors.
Education
Bachelor's degree - Arabic Language and Literature
Alexandria University
Skills
- Search Engine Optimization (SEO)
- Google Analytics
- Google Ads
- Social media marketing
- ROI validation
- Market research expertise
- Strategic planning
- Copywriting
- Campaign management
- Community Relations Management
- Market analysis
- Pricing structures
Websites
Certification
- SEO Principles, 10/01/16, 10/31/16
- Project Management, 04/01/11, 04/30/11
- Instagram Marketing, 04/01/18, 03/31/18
- Fundamentals of digital marketing, 05/01/12, 07/31/12
- Google Ads Display Certification, 01/01/23, 01/31/24, 140521524
- Facebook Marketing: Advanced Targeting Strategies, 02/01/18, 03/31/18
- Digital Marketing Foundations, 02/01/16, 09/30/16
- Creative Business Solutions (CBS), 11/01/18, 12/31/18
Honorsandawards
- Appreciation Certificate volunteers, Life Makers Foundation, 07/01/13
- Scholarship, Creative Business Solutions (CBS) - Alexandria, 10/01/11
- Volunteers, The American consulate, 09/01/16
Timeline
Performance Marketing Specialist
Virtual Medical Academy
10.2024 - Current
Media Buyer
Upwork
01.2023 - 09.2024
Senior Digital Marketing Specialist
Andalusia Health Egypt
03.2021 - 06.2022
Social Media Specialist
Konsulto.care
10.2020 - 03.2021
Digital Marketing Specialist
Andalusia Health Egypt
08.2017 - 03.2019
Content Writer
Businessita
01.2008 - 12.2015
Bachelor's degree - Arabic Language and Literature
Alexandria University
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