AMIRA MOHAMED YOUNIS
Cairo,Egypt
Overview
7
7
years of professional experience
Work History
Customer Insight Analyst
Etisalat Egypt
Cairo, Egypt
06.2024 - Current
- Monitoring Business units performance by providing reviews on monthly basis analyzing the segment & promos performance in terms of revenues, retention,subs analysis, etc
- Conducting pre and post launch assessment for the prepaid segment "new tariffs/promos" to highlight the risks and the opportunities coupled with recommendations and to evaluate efficiency of all promotional activities
- Monitoring industry trends and competitor activities to inform business decisions.
- Collaborating with cross-functional teams to identify key metrics and develop dashboards.
- Analyzing business performance data and forecasted business results for upper management.
- Facilitating workshops with stakeholders to discuss insights strategy objectives and tactics.
- Creating visualizations of data to easily communicate complex information to stakeholders.
- Establishing benchmarks for measuring success across various channels or marketing campaigns.
- Creating dashboards translating insightful findings.
Mobile Advertisement & Partnerships Team Leader
Etisalat Egypt
05.2021 - 06.2024
- Product owner collaborating with all stakeholders including finance, Technical and legal teams
- Work closely with Technical and development teams to deliver high impact features for products
- Managing end to end advertising operations (whitelisting incoming and outgoing, Aggregators accounts management, campaigns management)
- Handling technical issues and design development plans to enhance performance
- Managing Co-branded partnerships deals
- Responsible for any advertisement special projects (ad spaces on apps, Call conferencing voice solutions)
- Reasonable for creating product documents with all requirements including technical, financial and reporting aspects
- Ensure all stakeholders are following the designed plan for efficient implementation and delivery
- Researching and analyzing mobile advertising trends, customer behavior, and market competition, creating monthly/weekly performance dashboards
- Tracking and analyzing key performance indicators (KPIs) to measure the success of mobile advertising campaigns and making data-driven recommendations for improvements
- Managing relationships with mobile advertising partners, such as ad networks, publishers, and agencies, to negotiate contracts, monitor performance, and ensure compliance with industry standards
- Staying up-to-date with industry developments, emerging technologies, and regulatory changes related to mobile advertising
Media Research Analyst
CARMA
04.2019 - 04.2021
- Measure and evaluate clients' communication activities across different media channels
- Improve, execute, and effectively communicate significant analyses and recommendations that identify meaningful trends and opportunities across the business
- Interpret data, analyze results using analytics, research methodologies, and statistical techniques
- Tailor and recommend different types of measurement and evaluation metrics that suits clients' objectives
- Prepare and summarize various weekly, monthly, and periodic reports
- Evaluate key performance indicators
- Conduct full lifecycle of analytics projects, including data gathering, exporting and quality control
Media Analyst
MEAComS
01.2018 - 06.2019
- Media monitoring and analysis
- Social media campaigns planning and execution
- Market Research
- Marketing campaigns implementation
- PR proposals creation
- Events Media Management
- Media-relations development
Research Coder
CARMA
07.2018 - 04.2019
- Media content analysis
Education
Bachelor - Spanish language and literature, Business English
Ain shams university
01.2016
Egyptian National Certificate -
Port-Said Language school
01.2012
Skills
- PowerPoint: Advanced
- Excel: Advanced
- Citrix: Advanced
- Tableau: Basic
- Power BI: Basic
- Data analysis
- Market research
- Dashboards development
- Customer segmentation
- Trend analysis
- Cross-functional collaboration
- KPI tracking
- Data visualization
- Effective communication
- Problem solving
- Stakeholder engagement
- Consumer insights
- Behavioral analysis
- Digital analytics
- Competitive analysis
Timeline
Customer Insight Analyst
Etisalat Egypt
06.2024 - Current
Mobile Advertisement & Partnerships Team Leader
Etisalat Egypt
05.2021 - 06.2024
Media Research Analyst
CARMA
04.2019 - 04.2021
Research Coder
CARMA
07.2018 - 04.2019
Media Analyst
MEAComS
01.2018 - 06.2019
Bachelor - Spanish language and literature, Business English
Ain shams university
Egyptian National Certificate -
Port-Said Language school