Amira Ziada
Head of Business Development
Cairo
Overview
8
8
years of professional experience
15
15
years of post-secondary education
Work History
Head of Business Development
Flash Payment
Egypt
01.2024 - Current
- Developed and executed merchant acquisition and growth strategies, creating go-to-market plans for each target channel
- Initiated and secured key partnerships with notable companies such as Talabat, Rabbit, Bosta, Top F&B chains, and leading quick commerce players
- Directed top priority projects, coordinating with product, tech, and marketing teams to ensure the successful execution of partnerships and on-time delivery
- Established activation and sales KPIs, SLAs, and tracking methods to ensure sustainable growth and target achievement
- Achievements: Achieved 12x growth in the first four months
- Partnered with and launched services with the top 5 third-party logistics providers in Egypt.
Head of business Development
Fintech, Maxab
09.2023 - 01.2024
- Setting Growth strategy for Maxab 's Fintech vertical
- Diversifying Fintech revenue streams by availing new services and launching new products that address market opportunities and gaps
- Managing Maxab's BD Team while setting direction, priorities, and targets
- Establish and maintain relationships with key ecosystem stakeholders, including FinTech partners, banks, acquirers, aggregators, and industry partners.
Business Development and Strategy Manager
Fintech, Maxab
04.2022 - 09.2023
- Develop creative strategies to support the profitable growth of the Fintech business
- Worked on obtaining both Payment facilitator and Cash in Cash out Licenses in Egypt from the CBE
- Contribute to the development and progression of the sales pipeline
- This includes: - Pitch Maxab to potential customers
- Develop comprehensive value offering to Maxab's potential customers
- Lead commercial negotiations, contract development/management
- Offer post go live support to ensure a smooth go-live/customer retention
- Digitizing payments across the retail ecosystem and offering innovative embedded finance solutions.
Beverages Category Manager
Commercial, MaxaB
07.2020 - 03.2022
- Leading a cluster within the Commercial department, that consists of three categories, Beverages, Dairy & Confectionery, contributing to 55% of the business
- Leading a team of 3 Category Managers, 3 Account Manager and 1 Senior Account Manager
- Responsible for building and implementing the overall strategy for the cluster that is in line with the Commercial department's main KPI's (Top Line, Margins & Working Capital)
- Develop, draft, and negotiate Agreements with FMCGs that are in line with company strategy
- Cooperate with supporting teams, such as Marketing, Marketplace and Planning to execute each product's strategy.
- Managed diverse portfolio of products, ensuring optimal mix between high-margin items and cost-effective options for customers.
Specialist, Trade Marketing
PepsiCo (Pepsi/Chipsy) Egypt
08.2019 - 08.2020
- Developed & executed brand Trade marketing calendar across all Wholesale and Retail Channels
- Worked with Sales Force to ensure brand funds are invested behind effective, aligned promotional activities
- Developed, deploy, & analyzed Pepsi Wholesale channel programs to generate incremental volume while matching company objectives
- Developed & Managed GTM for any Pepsi new initiative launches / re-launch across the brand portfolio
- Tracked, Reported, & analyzed all relevant information and competitive activities across all trade channels and package and communicated it to management to take appropriate action
- Developed brand calendar for all retail customer across all regions/trade channels within PCE.
Junior Manager, Trade Marketing
L'Oréal
09.2017 - 07.2018
- Reported sales needs and field intelligence to Trade Marketing Manager and commercial / marketing teams
- Managed budget and ROI for Trade marketing Plan
- Developed Retailers loyalty programs and development plans
- Managed Promotion Plan Efficiently while making sure all stakeholders are sticking to it.
Sales Associate
Retail Account Management, SC Johnson Wax
08.2017 - 05.2018
- Managing and setting customer plans for 78 midsize accounts summing a total of 60 million EGP in 2017
- Achieve the sales targets and qualitative and quantitative objectives set by the Regional Sales Manager
- Leading a team of 12 sales reps and 18 merchandisers- building the targets for each member with measurable KPI's to meet the monthly target (volume, value, coverage, visibility...etc.) Implementing the 'Perfect Store' (planogram, visibility, cross merchandising) in the accounts that I am handling, with measurable KPI's and ROI analysis to assess incremental sales and any opportunity
- Create the routing programs, manage administrative data and information.
Associate, Customer Marketing
Marketing Commercialization Department, SC Johnson Wax, Air Care Pest Control & Home Cleaning Egypt
04.2016 - 08.2016
- Ideated and rolled-out large scale, new and out of the box mechanics and POSM solutions ensuring positive ROI, including point of sales materials and promotions execution in key accounts
- Introduced and developed Coupon Project execution idea for Key Accounts Channel
- Initiated SCJ Loyalty Program to be launched as a pilot in key accounts
- Perfect Store Execution: Monitored POS and merchandising materials in line with agreed picture of success
- W/S and Traditional trade discount schemes to ensure direct distribution to small groceries under our current coverage- and push W/S to distribute to new (not covered) outlets
- Supported sales teams in the execution of in-store activities and in achieving their sales and budget objectives, while ensuring the desired product benefits and brand values/equity are properly communicated.
Education
Bachelor - Economics
The American University in Cairo (AUC)
Cairo, Egypt 11.2011 - 05.2024
Certificate - Fundamentals of Technical analysis using Reuters
Citadel Capital Financial Center And Egyptian Society of Technical Analysis, AUC
Cairo, Egypt 11.2014 - 12.2014
Study Abroad - Entrepreneurship and Venture initiation
University of California (UCLA)
Los Angelos, California 06.2014 - 11.2014
International General Certificate of Secondary Education (IGCSE) -
Egyptian British International School
Cairo, Egypt 11.2009 - 11.2011
Skills
Fluent in both spoken and written English and Arabic, and basic French
Very good research skills (information, market, quantitative, qualitative)
Excellent use MS Office & Apple iWork (Pages, Keynote, & Numbers)
Internships
- Intern, Category and Channel Sales Development, Confectionary, Nestle, Egypt, Jun-Sep 2015
- Trainee, Public Affairs and Communication, Coca Cola Atlantic Industries, Egypt, Jul-Aug 14’
- Trainee, Public Affairs and Communication, Coca Cola Atlantic Industries, Egypt, Jan 2014
- Marketing Executive, Ariika Beanbags manufacturing company, Cairo, Egypt, Summer 2012
- Sales Executive, Ariika beanbags manufacturing company, Cairo, Egypt, 2011 -2012
Awards
- 1st Place PepsiCo CSR Competition, April 2016
- 2nd Place at Proctor & Gamble Commercial Case Challenge, 2015
- Participant, HULT Competition, Fall 2015
- Head, Reception committee, Model United Nations, AUC, 2014
- Exchange Participant, AISEC, AUC, Summer 2014
- Sponsorship Funding Member, Model United Nations 2013
- Entertainment Committee member - AUC Talent Show, 2013
Timeline
Head of Business Development
Flash Payment
01.2024 - Current
Head of business Development
Fintech, Maxab
09.2023 - 01.2024
Business Development and Strategy Manager
Fintech, Maxab
04.2022 - 09.2023
Beverages Category Manager
Commercial, MaxaB
07.2020 - 03.2022
Specialist, Trade Marketing
PepsiCo (Pepsi/Chipsy) Egypt
08.2019 - 08.2020
Junior Manager, Trade Marketing
L'Oréal
09.2017 - 07.2018
Sales Associate
Retail Account Management, SC Johnson Wax
08.2017 - 05.2018
Associate, Customer Marketing
Marketing Commercialization Department, SC Johnson Wax, Air Care Pest Control & Home Cleaning Egypt
04.2016 - 08.2016
Certificate - Fundamentals of Technical analysis using Reuters
Citadel Capital Financial Center And Egyptian Society of Technical Analysis, AUC
11.2014 - 12.2014
Study Abroad - Entrepreneurship and Venture initiation
University of California (UCLA)
06.2014 - 11.2014
Bachelor - Economics
The American University in Cairo (AUC)
11.2011 - 05.2024
International General Certificate of Secondary Education (IGCSE) -
Egyptian British International School
11.2009 - 11.2011
Similar Profiles
Crystal HadenCrystal Haden
Merchant Services Sr Acct Rep at Payment Alliance/Clearent Payment ProcessingMerchant Services Sr Acct Rep at Payment Alliance/Clearent Payment Processing
Ayan KhatibAyan Khatib
Technical Account Manager at Razorpay-Payment Gateway & Payment SolutionsTechnical Account Manager at Razorpay-Payment Gateway & Payment Solutions
Jomaree CartagenaJomaree Cartagena
IT Associate Supervisor – Officer level at SM Retail Inc. – SM Retail Headquarters: MSPG (Multi-services Payment Gateway Bills Payment) IT Application SupportIT Associate Supervisor – Officer level at SM Retail Inc. – SM Retail Headquarters: MSPG (Multi-services Payment Gateway Bills Payment) IT Application Support