Amr Farouk
Key Account Manager
Lebanon square, Cairo,Egypt
Summary
Adaptable Key Account Manager with proven experience in relationship development, negotiating and growing new business and increasing profit channels. Self-motivated and driven with a track record of exceeding expectations. Strong leader with experience expanding professional networks, persuading decision-makers, and developing effective initiatives.
Overview
9
9
years of professional experience
Work History
Key Account Manager
Givaudan
6th Of October City, Giza
5 2018 - Current
- Managing 70+ customers between local and international with sales more than 9MCHF FY (for internal use only)
- Leading company to new opportunities and markets ‘white spaces'
- Leading projects in collaboration with (R&D – supply chain – operations- pricing- marketing) landing top products in market
- Leading innovation days with top customers locally and internationally
- Managing distributors to enable Givaudan presence with SME customers
- Proactively identified potential issues within key accounts, taking corrective action
- Leading new implementation of Naturex business in Egypt
- Training commercial team on Givaudan tools like Sales Force (Pegasus) in NAL
- Awarded: EAME Excellence Award for top quarterly win after closing a major six-figure deal with a strategic account (Kellogg’s)
Sales & Marketing Manager
Sereppo for Food Products
02.2016 - 05.2018
- Managed & developed Cairo and Delta sales team delivering 35% YoY sales growth
- Participated in Go to Market planning for new Fruit Puree product launch
- Created new model for sales commissions and introduced sales contests schemes
- Built a strong relationship and invented loyalty programs to key accounts
- Increased company share of wallet with all distributors by (10% to 17%)
- Participated in developing new system to insure customer experience and reduce operations time
Sales & Marketing Team Leader
Sereppo for Food Products
1 2014 - 2 2016
- Managed Cairo sales team, acquiring a market share of 10% in one year
- Created a new sales model & strategy (Base management & New acquisition)
- Led sales engagement with distributors
- Managed profitability for Cairo accounts
- Created company sales enablement program and tools
Business Development & Marketing Specialist
Sereppo for Food Products
3 2012 - 12.2013
- Participated in Syrup product development & launch
- Identified target customer sizing & segmentation
- Developed syrup product pricing with team
- Conducted customer base analysis (needs, consumption)
- Participated in creating company’s business plan & budget with the team
- Worked closely with customers to understand market gaps
Education
Bachelor of Architecture - Architecture & Engineering Technology
Cairo University
High School Diploma -
Sakkara Language School (SLS)
04.2001 -
Personal Information
- Place of Birth: Cairo, Egypt
- Date of Birth: 07/03/91
- Nationality: Egyptian
Extracurricular Activities
AUC Model Egyptian parliament (MEP) fundraising head, AUC, Spring 2013,
- Responsible for financial affairs; fundraising & budgeting of the organization
- Managed big events hosting famous politicians
Product Innovation member, Entrepreneurship Society, AUC, Spring 2012
- Participated in workshops covering topics in innovation and marketing channels
- Won the best member in the conference
Sports and Hobbies
- Fishing, 2022, member of the Egyptian Fishing Federation
- Archery, 2007-2008, Third and first winner in the national championship two consecutive years
Timeline
Sales & Marketing Manager
Sereppo for Food Products
02.2016 - 05.2018
High School Diploma -
Sakkara Language School (SLS)
04.2001 -
Key Account Manager
Givaudan
5 2018 - Current
Sales & Marketing Team Leader
Sereppo for Food Products
1 2014 - 2 2016
Business Development & Marketing Specialist
Sereppo for Food Products
3 2012 - 12.2013
Bachelor of Architecture - Architecture & Engineering Technology
Cairo University
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